Generally right, but specifically wrong.
I met an orthopedic entrepreneur who did every right. This Founder/CEO was in the right space at the right time, but missed a key detail. It turns out that he was generally right but specifically wrong. So he failed.
Generally right, but specifically wrong.
Consider this illustrative example: this same Founder/CEO shared a story about a distant relative with a massive farm in Nebraska, strategically positioned along the proposed path of the new transcontinental railway. Anticipating a windfall, the family expanded their land holdings to ensure the railway's passage through their property. Yet, in a surprising twist, the railway planners rerouted the line 30 miles away, bypassing the farm entirely.
Generally right, but specifically wrong.
Another example is Colonel Sanders, the visionary behind KFC. Sanders transformed a simple gas station into a bustling restaurant, capitalizing on his unique fried chicken recipe. His establishment thrived, earning him the title of Kentucky Colonel. However, the construction of Interstate 75 diverted traffic away from his restaurant, causing a dramatic downturn in business and forcing him to sell. Once again, a broad vision met a stumbling block that couldn't have been foreseen.
Generally right, but specifically wrong.
A more industry-specific instance is the story of Amedica, a company with the ambition to revolutionize hip replacements with a zero-debris, indestructible ceramic material. The founder, AK, introduced silicon nitride into the orthopedic field, a material with promising applications in joint articulation. Amedica, now rebranded as SINTX, had the makings of a billion-dollar enterprise but was blindsided by an insurmountable regulatory pathway, resulting in a current valuation of merely $3M. This underscores the theme: a general right direction does not immunize against specific failures.
Generally right, but specifically wrong.
I worry about the current landscape of orthopedic startups venturing into innovative territories like additive manufacturing, AI, robotics, and augmented reality. They stand on the cusp of transforming orthopedics forever and having great financial outcomes, yet the lesson remains—being generally right is not enough.