Loubna BEDOUI Epse DELCI’s Post

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐦𝐞? ▶️ These are the four qualities you should look for in the roadmap ahead: ❗️ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛𝑎𝑙—your plan takes into account where the name needs to travel and the people it wants to win over. What are the priority international markets? What languages and cultures are represented there? 🤲 𝐶𝑜𝑙𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑖𝑣𝑒—your extended team includes representatives of the countries and cultures the brand wants to reach. 🔥 𝐶𝑟𝑒𝑎𝑡𝑖𝑣𝑒—you’ll want to gather input on your naming strategy, as well as name candidates, from a variety of experienced namers who bring their own style, culture, and expertise to the project. ➡️ 𝑆𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐—you have a plan for how and where to register the name as a trademark, and you’re working with who can help you manage differences in cultural understanding, pronunciation, and meaning. 𝑇ℎ𝑖𝑛𝑘𝑖𝑛𝑔 𝑎𝑏𝑜𝑢𝑡 𝑦𝑜𝑢𝑟 𝑛𝑒𝑥𝑡 𝑔𝑙𝑜𝑏𝑎𝑙 𝑛𝑎𝑚𝑒, 𝑜𝑟 𝑤𝑜𝑛𝑑𝑒𝑟𝑖𝑛𝑔 𝑎𝑏𝑜𝑢𝑡 ℎ𝑜𝑤 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑎 𝑛𝑎𝑚𝑒 𝑦𝑜𝑢’𝑟𝑒 𝑎𝑙𝑟𝑒𝑎𝑑𝑦 𝑢𝑠𝑖𝑛𝑔 𝑤𝑜𝑟𝑘 𝑏𝑒𝑡𝑡𝑒𝑟 𝑎𝑟𝑜𝑢𝑛𝑑 𝑡ℎ𝑒 𝑤𝑜𝑟𝑙𝑑? Join us on November 7, 2024, for our first ever session of We Are Naming 𝑇𝑎𝑙𝑘𝑠. The topic? “𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐚 𝐆𝐫𝐞𝐚𝐭 𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐚𝐦𝐞?” We’ll cover our definition of a global name, challenges global brand names have to overcome, and what goes into a successful global name creation process. We hope to see you there! ⏩️ RSVP here: https://lnkd.in/eiNaY-kU Pete Dewar Solveig Palis Sebastian Hotze Elles Poiesz Angela Colucci Ignasi Fontvila Olympia Aivazi Judy Wang ©Sophie Gay ™® Caitlin Barrett Felipe Borges Valerio Rob López

Name Game Gone Wrong? What to Avoid When Naming Your Brand👇🏾 1️⃣ Avoid Trends: Avoid using slang or trendy terms that might not age well. Trends fade. Go for a timeless name that will stay relevant. Think long-term! 2️⃣ Steer Clear of Jargon: Complicated or industry-specific terms can confuse your audience. Keep it simple and easy to remember. 3️⃣ Don't Be Vague: A name that's too generic or ambiguous won't tell people what you're about. Ensure your name stands out and isn't too similar to competitors. You want to be memorable, not mistaken. 4️⃣ Skip Complex Spellings: Hard-to-spell names are hard to remember and find online. If people struggle to say your brand name, they might avoid talking about it altogether. 5️⃣ Forget About Imitation: Be original. Copying another brand’s name can lead to legal trouble and confusion. 6️⃣ Negative Connotations: Double-check that your name doesn't have unintended meanings in different languages or cultures. 7️⃣ Ignoring Domain Availability: Make sure the domain name is available. Your online presence is crucial! What’s your biggest challenge when it comes to naming your brand? Let’s discuss and help each other out. Found this helpful, kindly repost! #BrandBuilding #MarketingTips #EntrepreneurJourney #Growth

How to Find Your Unique Brand Voice (And Why It Matters) Creating a brand voice that feels real and uniquely yours is key to authenticity. I discovered mine by asking myself👇🏻 What values do I want my brand to reflect? question ⁉️ and 'How would I want to talk to a friend about my journey⁉️ For me, it meant being honest about both my wins and setbacks. It meant writing the way I speak casual but insightful, positive but realistic. ✅Your brand voice should feel like a natural extension of who you are. To help find your brand voice, try listing a few words that define your values and let them guide your tone. Authenticity isn’t a tactic. it’s what makes people remember you. What’s one word you’d use to describe your brand? repost ♻️ like and follow for more insightful post Ayesha Saleem

There’s so much focus on creating an authentic personal branding image ONLINE, that I worry people forget what true authenticity actually looks like. It's easy to curate a polished, authentic image behind a screen, but that image means nothing if it doesn’t carry through into every other interaction. Think about it. People might forget a single social media post, but they’ll remember: > Your tone in an email > How long it took for you to respond > How you greeted them, or whether you remembered them, at an event. True authenticity goes beyond a carefully crafted online presence. It needs to translate into: > Your emails, even the quick ones. > Your face-to-face conversations, even in passing. > How you make people feel in those small, in-between moments. Because if your authenticity stops at your LinkedIn posts, guess what? It’s not authenticity at all. Your brand is not just your posts -  it’s every interaction.

"Be authentic in your personal brand." We hear it all the time, but what does it actually mean? Authenticity isn’t something you can force. It’s not a box to check or a quick fix. Here’s the truth: → Authenticity begins with self-awareness. → It’s about knowing your values and story. → It’s aligning your actions with your truth. But let’s be honest, it’s not easy. Most of us struggle to figure out who we are in a world that constantly tells us who to be. Here’s how you start: → Reflect on your values. What drives you? → Own your story—the successes and struggles. → Ask: How do I want people to feel about me? When your brand is rooted in truth, it connects deeply. That’s when people don’t just notice—you become unforgettable. If you’re ready to align your brand with your story, let’s work together. ✉️ DM me, Benedicto Cernal III Let’s bring your authentic brand to life.

Does your brand voice feel like a warm hug or a chilly handshake? Aim for the hug. Handshakes are polite but rarely leave a lasting impression. Your brand voice should create connection—like a warm, memorable conversation with a trusted friend. 👉Fill in this template quickly. Don't over-think it! The goal is to sound like you're talking to someone over coffee: Hi. I’m [your name], and I can help you [what you do]. Example: "Hi. I’m Kim, and I can help you polish your brand voice so people SEE what makes you the best." 🤪If you struggled to create that one simple sentence, don't beat yourself up about it. Being REAL online can be challenging. But it's worth it! Because when people feel that spark of authenticity, they’re more likely to engage, remember you, and trust what you have to offer. #BrandVoice #ProfessionalBranding #SuccessTips

There are over 200,000 commonly used words in the English language…plenty of opportunities for companies to describe their brands and differentiation. In the latest issue of the Why to Wow newsletter, I share two stories that underscore the importance of taking time to carefully choose your brand language. Words have the power to connect with customers and communicate a brand’s values and what sets it apart from all the rest. I invite you to read the issue now at: https://lnkd.in/gw8rR-sN

One of the most powerful tools in building your personal brand is authenticity. It's not about creating a persona to impress others, but rather embracing who you truly are. Here are some key points to consider: - Authenticity is magnetic - People are drawn to genuine individuals who are true to themselves. - Consistency is key - Stay true to your values, beliefs, and principles in every aspect of your life. - Transparency builds trust - Be open and honest in your communication, and let your audience see the real you. - Embrace your uniqueness - What sets you apart is what makes you memorable. Celebrate your quirks and differences. In a world where image is often prioritized over substance, authenticity stands out and leaves a lasting impression. If you're looking to elevate your personal brand and connect with your audience on a deeper level, consider the power of being authentic. Interested in taking your personal brand to the next level? Contact me at https://lnkd.in/gbcM2rrH

When words stop making sense if you say them too much. That's semantic satiation. The simple act of saying the same thing over and over again causes a word or phrase to temporarily lose meaning for the listener, who then perceives it as repeated meaningless sounds. Meaningless sounds. 😶 No one wants that for their brand. If you need help expressing your brand in ways that you've never considered before, let's confabulate.  ———————————————————————————— ☀ The Good Stuff Group ☀ is a brand consultancy here for good people, doing good work, for good reasons. Want us to help you find out who you are, and do it on purpose? DM me dudes. 

Want a brand name that stands out and is legally yours? 🔍 This video guides you through researching and selecting a distinctive name for your brand. Watch now and subscribe for more insight content! ⬇️ https://lnkd.in/gtkcWeVc #DistinctiveNames #BrandNaming #NamingStrategy #TypesOfNames #BusinessName #TrademarkName