Day 63 - Once the Marvel Entertainment X Verizon campaign for #AgentsOfShield was wrapped up, I had proven that I was ready to #produce #ads with "varsity team" (there was even talk of making me a #SeniorProducer). Monica Stein and Charlie Shipman decided to assign me to the National Football League (NFL) X Verizon campaign, which was the biggest #cobranded #campaign that #Verizon ran all year. I could not have been more excited. I was going to work with a group of #Alist #football players from the NFL Players Association to make ads that would appear during the airing of weekly games to promote #NFLMobile The commercials included spots like - https://lnkd.in/ejcy4M4P and https://lnkd.in/e83nDciw The hardest part about making these ads was coordinating the schedules for the #NFL players who starred in them like #DrewBrees and #JJWatt (seen the ads in the links above). These men are incredibly busy due to being in such high demand and needing so much time to train to maintain the conditioning needed to perform amongst #elite #athletes We had to schedule and reschedule with multiple creative teams. This made the #budget a beast to manage. It also meant having to convince #photographers, #directors and #union #tech people to be flexible enough to get the work done. All that had to be done within the timeline we had which if I recall was only 6 weeks leading up to the start of the season. However, as you can see in the #tv spots it all worked out in the end. Have you ever worked with #celebrities or #pro #athletes? Because if you have I want to hear about it. Please tell me your stories in the comments and stay tuned for more #AdventuresInAdvertising
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Hard to beat "Vader Kid" https://lnkd.in/g5ZcPVS2 One of my all-time favorite Super Bowl spots and I'm not even a huge Star Wars fan. I liked it so much, I bought this car. Still driving it. What's one spot from the past that never gets old to you? Drop a link in the comments. #SuperBowlSpots #Advertising #Classics
Super Bowl XLV - Darth Vader in Volkswagen TV Spot
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Combining passions for Sport, Business and Teaching, I want to provide high school students with a unique opportunity to learn about the exciting and growing world of Sports Business.
Here we go!! Joe Pompliano bringing the news... We'll be getting a behind the scenes look at the NBA with some of the biggest names coming to Netflix. Deep story-telling, all-access, inside the game detail right in our living room in an amazingly produced package including wins, losses, and all the drama of a NBA season through the eyes of the top stars of the league. If this sounds familiar, well, it's not a new concept. Off the top of my head... Full Swing (PGA TOUR), Welcome to Wrexham (Wrexham AFC), Drive to Survive (F1), Quarterback and Hard Knocks (National Football League (NFL)), Break Point (ATP Tour), Messi Meets America (Inter Miami CF x Messi), Under Pressure (U.S. Soccer Federation x World Cup23), Coach Prime (Deion Sanders x University of Colorado Boulder), Captains of the World (Global Football), The Dynasty (Tom Brady x Bill Belichick x New England Patriots) and others are Taking this to a Sports Business class - - What makes these Sports Documentaries such a popular investments for production companies, streamers, and networks? What does success look like for these ventures? Why are they attractive to athletes, teams, and organizations to be a part of? What can be learned by the proliferation and success of this type of story being told even after the result is known? SPOILER ALERT - I know Wrexham AFC gets promoted at the end, but I am still watching Welcome to Wrexham. Thank you Ryan Reynolds & Rob McEllhenney. (& Ben Foster). What might the future of these stories look like? When might one more become too much? Who is an athlete, team, or organization that you would want to see in a docu-series next? What could they gain from it? #sportsbusiness #sportsbusinesseducation Temple University's School of Sport, Tourism and Hospitality Management University of Oregon Lundquist College of Business Portland State University - School of Business Jesuit High School Portland Beaverton School District Front Office Sports Sports Business Ventures UCLA Anderson School of Management
Netflix is launching an NBA version of its NFL show "Quarterback." Participants include: • LeBron James • Jayson Tatum • Jimmy Butler • Anthony Edwards • Domantas Sabonis It is being produced by LeBron James, Barack Obama, and Peyton Manning's production companies, and taping has already begun. This is going to be awesome! Ps. Follow me (Joe Pompliano) for more sports business content #sports #linkedinsports #sportsbiz
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The NBA has secured new long-term television contracts with major players in the media landscape, including Walt Disney, Comcast, and Amazon. This strategic move marks a significant shift as the league has opted to forgo Warner Bros. Discovery's longstanding broadcast rights. The implications of this decision are multifaceted, impacting not only the NBA's revenue streams but also the way fans consume basketball content. Analysts suggest that the partnerships with Disney, Comcast, and Amazon may enhance the league's reach and engagement through innovative broadcasting methods. Bloomberg's Randall Williams elaborated on these developments during a discussion with Caroline Hyde on "Bloomberg Technology," shedding light on the potential effects on both the NBA and its broadcasting partners. #NBA #TelevisionContracts #MediaRights #SportsBusiness #Broadcasting ---------------------- Learn more here: https://lnkd.in/g-vwiAEd
NBA Picks Amazon, Turns Down Warner Bros. Offer to Match
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Media Executive | Successful Entrepreneur & Startup CEO | Content & Digital Media Strategist | Journalist
"The deal is part of a broader shuffling of media rights at WWE..." I think it's even bigger than that. It's the biggest example yet of live sports/entertainment being the thing that will change the broadcast landscape. You see local TV broadcasters getting deeper into sports. Everyone is preparing for the day MLB, NFL and NBA come truly up for grabs. Then the world changes. #streaming #digitalmedia #broadcast
NEW: A seismic shift for the TV industry ... — Netflix has struck a $5 billion, 10-year deal with the WWE to air Monday Night Raw, one of TV's longest-running weekly episodic programs — The agreement represents a huge investment in live-streaming by Netflix, which has said repeatedly that it's not all that interested in big-ticket sports rights Story on Axios: https://lnkd.in/g7b-yCvP
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Here are my key storyboard frames from the "#1 Fan" PepsiCo Wild Cherry ad. The ad humorously depicts a zealous football fan gearing up for a youth football game. Check out the final commercial in the comments! #footballseason #youthfootball #pepsiwildcherry #pepsi #storyboards #illustration #advertising
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Instead of the usual weekend highlights, I've decided to showcase my announcing from a different angle. In the points below, I dive into the unseen aspects of sports play-by-play, where the real magic happens. By tracking elements like runs, ties, and lead changes, I work to elevate the viewer's experience. This short video (the clips are numbered below) gives you a peek into my approach 🎙️🏀 1️⃣✅ Spotting Ties and Leads: From the Reinhardt vs. KCU game this weekend - it was tied in the first minute, and I highlighted this as our first tie since the game's opening moments. 2️⃣✅ Creative Commentary: Moving beyond generic phrases like 'here's a long shot', I incorporate strategic insights like 'for the lead', and the potential point total, adding depth to each chance. 3️⃣✅ Tracking Key Players: Recognizing the top scorers like Reed is crucial. I focus on these players to bring an informed perspective. 4️⃣✅ Highlighting Unique Plays: I love showcasing special moments like backdoor passes, treating them as pivotal plays in the game. A couple of such highlights from the weekend are included here. #Sports #TV #Announcing #PlaybyPlay
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🏈 Did you know that the Super Bowl was created as part of a merger agreement between the NFL and its then-rival league, the American Football League (AFL)? The first game, originally named the AFL-NFL World Championship Game, took place on January 15, 1967, and was later rebranded as Super Bowl I. Fast forward to today, and the Super Bowl has become a momentous event in American culture, with over 200 million viewers! As we gear up for the game this weekend, here is what people are most looking forward to. According to recent stats, 41% are pumped for the game itself, 34% are eagerly anticipating the halftime show and 25% can't wait for those iconic commercials. So - what has you most hyped for the big game? #SuperBowl #GameDayVibes Source: AdTaxi
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What are the Educational, Health, or Economic benefits to the Players and their Families for his participation in any additional “NON-SCHOLARSHIP” private third-party postseason football games that pay the Universities and the Conferences for the use of their free labor to put on these highly profitable Bowl events. These additional 1-5 POSTSEASON games are also over the Players’ 12 game athletic scholarship agreement? The answer is ZERO! Our Proposal offers Major Benefits in all three Categories to the Players and their Families! The roughly 7,800 Bowl eligible Scholarship Football Players are owed Hundreds of Millions of dollars from this year’s Media contract that uses the Players’ Name, Image, and Likeness NIL without any equitable financial consideration to the Players or their Families! This lost Money could have a major impact on these Players lives, the lives of their current and future family members for generations? We do not support, or agree with the House vs NCAA Settlement or the current covert attempts to extend and expand this current Antitrust Cartel exploiting our young mostly minority FB &BB labor that the US Supreme Court and Federal District Court have recently struck down as illegal and implausible.
Some fun news. Hard Knocks will go behind the scenes of an entire division for the first time ever. The AFC North is coming to you on HBO Max. "Last season the AFC North became the first division ever to have all four teams finish with a winning record, making it the perfect place to launch this new approach to Hard Knocks," NFL Films vice president and head of content Keith Cossrow said in a statement on Monday. #LinkedInSports #SportsBiz #NFL #HBO
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#SuperBowl LVIII 🏈 : While the big #game was being played, a parallel competition was taking place during the commercial breaks. #Brands have been vying for the top spot with the most talked-about ad from the early years of the Super Bowl broadcast on TV, and the competition has only grown in scale, creativity, and impact. These ads are more than mere entertainment; they serve as a cultural barometer, reflecting the values and sentiments of society and consumers today. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis. We identify the top brand values and archetypes, viewer sentiments, and social growth for each commercial. Swipe through to read more, and let us know which ad you thought stood out this year 📺 #superbowl58 #superbowlads #ads National Football League (NFL)
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Whether you're an American football fan or not, you'd be hard-pressed not to have heard of the #superbowl this month. This year it was the most-watched telecast in US history. 123 million viewers watched the game across all networks. That's a lot of eyeballs. 👀 And a lot of spend 💰 on #superbowlads. Close to 60 brands spent 7 million dollars each on 30-second airtime. That's 420 million USD just in ad revenue (the GDP of some small island country somewhere in fact). The ads are a show inside the show and provide an opportunity (albeit expensive) for brands to make impact on viewers and, hopefully, on consumer behaviour and sentiment. They're a creative opportunity. But also a huge responsibility. They're #storytelling on a grand scale. Dara Treseder, Autodesk's chief marketing officer, commenting on the event, shared three principles for brands wanting to be in this space : 1️⃣ Be memorable 2️⃣ Be own-able (fans should remember your brand, not only your ad) 3️⃣ Be relevant (capture hearts and minds) You can do all this with good storytelling. #brandstrategy #storytelling #knowyouraudience https://lnkd.in/dnYsfPAd
Best Super Bowl 2024 Commercials
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