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Our CMO and #hospitality industry vet Mary Winslow shares her thoughts on how hotels can leverage the #slowtravel trend in the upcoming year. What do you think is in store for travel in 2024?

ISHC Member Mary Winslow, CMO of Luckie & Co., is featured this week in ISHC's Global Insights collaboration with Hotel News Now. In her article, Increasing Hotel Revenue by Slowing Down Travel, Mary talks about a movement gaining momentum, "slow travel." "Inspired by the slow food movement of the 1980s, where people are focused on being more present in their dining experiences by relishing the flavors and aromas of the food or the environment of the restaurant, slow travel is just that — learning to slow down and appreciate the moment, interact with locals and truly immerse oneself in the culture or find solitude in the destination." Learn more about "slow travel" here: https://lnkd.in/e3S-pSk7 #slowtravel #bleisure #hospitality

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