Communications Specialist at World Intellectual Property Office (WIPO) | Communicating about Global Innovation and IP
✨ Just because you can't touch it, doesn't mean it's not worth investing in... And now, for the first time ever, we have the data to prove it! 📊 Did you know that investment in intangible assets (like intellectual property, software, and data) has been growing 𝒕𝒉𝒓𝒆𝒆 times faster than investment in physical assets in recent years? 🚀 📘 You can read more in the WIPO report, 𝐖𝐨𝐫𝐥𝐝 𝐈𝐧𝐭𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 and watch the cool video below. #IntangibleAssets #WIPO #IP #Brands #Designs #Data #EconomicData #Investment #Innovation #EconomicIndicator #TechTrends #DigitalEconomy
Investment in intangible assets is growing fast and spreading globally. The first-ever World Intangible Investment Highlights, published in partnership with Italy’s Luiss Business School (LBS), finds that over the past 15 years, investment in intangible assets – like brands, designs, data and software – has grown three times faster than investment in physical assets. More: https://lnkd.in/dQ5JrxGy #WIPO #Intangibles #IntangibleAsset #IntangibleAssets
