Luscid’s Post

In the realm of sports, gender equality has been a longstanding issue, and fight sports are no exception. While the landscape is evolving, there's still much work to be done to ensure fairness, recognition, and opportunities for female athletes in combat sports. In this blog, we will delve into the challenges faced by women in fight sports and explore potential avenues for improvement. Click to see more on our blog here: https://lnkd.in/eqExQ836

Empowering beyond the podium 🏅 Supporting #femaleathletes isn't just about sponsoring during peak moments like the #Olympics; it's about creating a lasting impact that transcends sports. Dive into this Ad Age article that discusses how your brand can be a champion for women in sports all year round, fostering both brand growth and gender parity.

When any industry claims to be reflecting or embracing sustainability without including key indicators like gender equality it's important that we go back to the drawing board. Last week reflections at the Football for Sustainability forum was resounding. So much progress on gender equality has been made in the football industry yet so much still needs to be done in very key areas like coaching, media and equitable pay. Thanks to our partners Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Federal Ministry for Economic Cooperation and Development (BMZ) Common Goal Moving the Goalposts (MTG) https://lnkd.in/dSD44cv4

THIS RESEARCH CAN CHANGE THE GAME. BE THE FIRST TO DIVE IN. It’s time for women’s sports to move beyond numerical parity. The adidas Breaking Barriers Project has been investigating how the sports industry can implement gender-inclusive policies that foster a genuinely inclusive environment for women, developed by Women Win, in collaboration with Common Goal and of course 17 Sport. Beyond Representation: Exploring Comprehensive Gender-Inclusive Approaches to Elevate Women in Professional Sports is now live —and we want you to be the first to dive in. Join us for a deep-dive, first-look webinar to hear directly from the experts about the report’s key findings. 📅 August 14th 🕑 16:00 CET 📩 Register for the webinar here: https://lnkd.in/ezyaJbD7 Together, we can break barriers. Click the link below to download Beyond Representation today! https://lnkd.in/eZZq6sme #LetsBreakBarriers #MakeSportEqual

🚨 🚨 🚨 New Research on Gender-Inclusive Approaches to Elevate Women in Professional Sports! - Join the Discussion! 🚨 🚨 🚨 Preeti Shetty's been doing amazing things since we worked together at the BBC and I love that our paths are coming back closer together through 17 Sport's work with adidas. You can join Preeti and other experts next week at a roundtable to discuss the latest adidas Breaking Barriers research paper, Beyond Representation: Exploring Comprehensive Gender-Inclusive Approaches to Elevate Women in Professional Sports. While undeniable progress has been made toward equal representation of men and women as athletes, deeper-rooted inequities are still at play in the sports sector. We'll be talking about the findings of 'Beyond Representation' and the policy changes that can help make sports equal and the key opportunity areas for gender inclusion in the industry. 8 October 16:00 (GMT+2) 10:00 (EST) 07:00 (PST) Registration link here: https://lnkd.in/gpHZFhSj You can download Beyond Representation TODAY at the link below: https://lnkd.in/gq98W9gE This research was conducted and written by Women Win as a part of the adidas Breaking Barriers Project, in collaboration with Common Goal Goal and 17 Sport, and reflects the work of a team of many. #LetsBreakBarriers #MakeSportEqual

🏉 [Sports Biz News]🇦🇺 Fremantle Dockers AFLW Women's Team Expands Fan Engagement with reiwa.com 👏 The Fremantle Dockers AFLW Women's Team has entered into a new two-year partnership with reiwa.com, a leading real estate platform in Western Australia. This partnership is more than just a sponsorship; it’s a strategic collaboration that reflects a mutual commitment to community engagement, gender equality in sports, and the empowerment of women. By partnering with one of Australia’s most respected real estate brands, the Fremantle Dockers AFLW Women’s Team is not only gaining financial support but also aligning with a partner that shares their values of inclusivity and community focus. The partnership will see reiwa.com’s logo featured prominently on the team’s apparel, symbolizing their shared dedication to supporting women's sports and fostering closer ties with the community. This partnership extends beyond traditional branding, aiming to create meaningful connections with fans and stakeholders through a comprehensive advertising campaign. This campaign will be rolled out across multiple platforms including streaming TV, radio, digital media, and local news publications, ensuring that the partnership’s impact resonates widely. Moreover, by supporting the Fremantle Dockers AFLW Women’s Team, reiwa.com reinforces its dedication to corporate social responsibility (CSR) and environmental, social, and governance (ESG) principles. This collaboration is expected to significantly boost fan engagement, drive local community involvement, and contribute to the continued growth and visibility of women's sports in Australia. As reiwa.com continues to empower Australians in their property decisions, this partnership exemplifies their broader commitment to social impact, gender equality, and sustainable community development, making it a truly impactful collaboration. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #fremantledockers #aflw #australianfootball #australia #realestatesite

With the Paris Olympics in full swing, check out UN Women Türkiye and HeForShe Türkiye's guide on creating gender-responsive sports organizations. ⚽️🏀🥎 A step-by-step guide on how to develop strategies to become a gender-responsive sports organization and to empower women and girls in and through sports. 💪🏼 The Guidelines for Gender-responsive Sports Organizations (Guidelines) are based on UN Women’s global Sports for Generation Equality initiative, which suggests a six-step framework to make gender equality a lived reality in and through sports. The Guidelines, which are a first-of-their-kind in Turkey, provide a menu of actions and indicators for becoming an inclusive and gender responsive sports organization. The Guidelines are a product of a multistakeholder participatory process, including a multinational Advisory Group led by UN Women with substantial contributions from national and international experts in the field of sports and gender equality. Read more 👉🏼https://lnkd.in/dUdXmnrr

Paris 2024: A Gold Medal Moment for Marketing or a Most Likely Another Missed Opportunity for True #Equality? Hey Growth Hackers, Imagine a world where 50% of Olympic medals glisten not just in the sun, but in the untapped potential of #women in sports. Paris 2024 marks a historic milestone: the first Olympics with equal numbers of male and female athletes. But is this just a shiny headline, or a genuine #growthopportunity for #brands and marketers like you? Let's face it, the playing field hasn't always been level. Pierre de Coubertin, the Olympics' founding father, thought women competing was "the most unaesthetic sight human eyes could contemplate." Thankfully, we've come a long way. But the scars of that #sexist past linger. Tokyo 2020 showed us the cracks in the facade. Remember the five Black female runners disqualified for naturally elevated testosterone? Or the Olympic village banning babies, effectively penalising breastfeeding mothers? These are just the tip of the iceberg. True equality goes beyond a 50/50 headcount. It's about dismantling systemic #barriers and outdated #narratives: 🏃♀️ Unequal Events: Why can't women compete in the decathlon while men have their own distinct events? Think of the untapped marketing potential of showcasing female athleticism in traditionally male-dominated spaces. 🤸♀️ Gendered Narratives: From the "beam" to the "rings," gymnastics events reinforce outdated notions of femininity in #sports. Imagine the possibilities of celebrating diverse athleticism without resorting to tired stereotypes. This is where you, the marketing growth hacker, come in. Paris 2024 is a blank canvas waiting for your magic touch. Check out Chloe Gray's in- depth report and make data-driven decisions that truly move the needle for gender equality in sports. Special thanks to Women in Sport's Rachel Williams and SHREDDY 's Lianna Swan for their expert insights. #womenssports #Paris2024 #Olympics #marketing #gender https://hubs.li/Q02gmDNR0

📣 THIS RESEARCH CAN CHANGE THE GAME. BE THE FIRST TO DIVE IN. It’s time for women’s sports to move beyond numerical parity. The adidas Breaking Barriers Project has been investigating how the sports industry can implement gender-inclusive policies that foster a genuinely inclusive environment for women. Beyond Representation: Exploring Comprehensive Gender-Inclusive Approaches to Elevate Women in Professional Sports is launching soon and we want you to be the first to dive in. Join us for a deep-dive, first-look webinar to hear directly from the experts about the report’s key findings. 🗓 August 14th ⏰ 16:00 CET 🔗 Zoom link to be provided upon registration. Together, we can break barriers. Click the link below to score your invite and download Beyond Representation today. 📩 https://lnkd.in/eh_Q8K9g #LetsBreakBarriers #MakeSportEqual

It’s time for gender inclusion in the sports industry to move beyond numerical parity. This research paper examines the systemic changes we need to get there. We were proud to have supported in the development of this paper and are excited to see how the professional sports industry can play its part in making sport equal for all. The report explores five main areas of opportunity for the industry to foster a more gender-inclusive sports sector: 👩 Addressing women’s unique needs  ✅ Embedding gender-sensitive safeguarding practices  📈 Advancing career and leadership opportunities for women 📺 Ensuring inclusive media coverage and visibility 💸 Equalizing investment, pay, and prize money This research was developed by Women Win, the lead author partner, as part of the adidas Breaking Barriers project, in collaboration with Common Goal, and 17 Sport. Together, they worked with a mix of experts from across the sports sector (like Valeur) to develop these insights and covered a variety of sports and expertise. We are confident that this paper is filled with helpful insights for crafting policies and practices for women's teams, coaches, management, and infrastructure. Follow this link to learn more and download our research today: https://lnkd.in/ee4TrGh6