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Everybody knows that PUMA Group and adidas are massive global brands reigning in the arena of footwear and accessories 👟✨ However, not everyone knows that both companies that compete for the same audience were founded by brothers Rudolf (“Rudi”) and Adolf (“Adi”) Dassler aka the Dassler brothers. They are also known as the Puma and Adidas brothers. In the heart of Germany in 1924, the iconic Dassler Brothers Shoe Factory emerged from the dreams of brothers Rudolf and Adolf Dassler. Together, they designed and produced innovative athletic shoes, focusing on functionality and performance 💯 Unfortunately, the relationship between the two brothers strained over the years, making them ultimate rivals in business.    Well, due to World War II and certain personal disagreements, it led to hatred between the two brothers. Their feud led to the origin of Adidas and Puma in the year 1947.   Adi, forging ahead with his vision, rebranded the business as "Adidas," which was formed by combining the first three letters of his first name with the first two letters of his last name. Likewise, Rudi initially named his business “Ruda,” using the first two letters of his first and last names. However, he later changed it to “Puma.” The multi-national brands created by both brothers have achieved phenomenal success over the years. Both Puma and Adidas have also been the companies behind various sponsorships over the last few years 💯   In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). The story of #Adidas vs #Puma shows us that relationships in the real world can easily transform the history of an industry forever 💫 Their Instagram profile: Puma: https://lnkd.in/dNpks8Zs Adidas: https://lnkd.in/daXtDicV Smita Balram Anirudh Dimri Sanchita Johri Nikita Malhotra Mohammed Hasnain Patel Radhika Batra Jigar Rathod #dasslerbrothers #inside3stripes #pumafam #ApparelIndustry #brand #Branding #foreverfast #shoes #clothing #mystory #brandstory #success #Linkedin

PUMA Group’s story begins in the 1920s in Germany, when two brothers, Rudolf and Adolf Dassler, decided to launch themselves into the world of sports shoes. A growing and unknown sector at that time. 🇩🇪 In 1924, they founded the company "Gebrüder Dassler Schuhfabrik" (Shoe factory of the Dassler brothers) in the small town call Herzogenaurach in Germany. His goal was simple but ambitious: to create high-quality footwear for athletes. 🥇 The impact of their creations was immediate. In the summer Olympic Games, Amsterdam 1928, the "Gebruder Dassler" products adorned the feet of many German athletes. And at the Berlin Games in 1936, Jesse Owens won four gold medals thanks to his "Dassler" peaks. 🔗 The Dassler brothers were an unstoppable force. However, in 1948, a personal gap divided their paths and the company was split in two. Rudolf Dassler gave life to PUMA Group, while his brother Adolf continued with his own path creating adidas. Over time, PUMA Group became a giant in the global market. Sponsoring teams and partnering with renowned athletes, the brand positioned itself as a symbol of excellence in sport. ✨ But the story doesn't end here. Rudolf Dassler, with his characteristic determination, founded his own company: the "Schuhfabrik Rudolf Dassler (RUDA)". This is how PUMA Group was born in 1948, registering its presence in the history of sports shoes. 🐆 The iconic logo of the puma, agile and powerful, was erected as a symbol of speed and determination. Over time, PUMA Group established itself as a leader in innovation, offering products of unsurpassed quality thanks to its focus on manufacturing technology. 💨 Today, more than 70 years later, PUMA Group continues to lead the sports footwear and fashion industry with its slogan "FOREVER FASTER". “Forever Faster is more than being quick. It our mantra. It is more than 70 years of fast products for fast athletes. We aim high, and when we score our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World”. PUMA Group’s a story of determination, innovation and style. From its modest beginnings in a small German city to becoming one of the most recognized brands worldwide, PUMA Group has left an indelible mark on the world of sports and fashion. #puma #RudolfDassler #foreverfaster

Multinational sportswear brand Puma has partnered with the Indian Olympic Association (IOA) as its official footwear partner for the Indian contingent to the Paris Olympics. Click on the link below to know more... PUMA Group I Karthik Balagopalan I Shreya Sachdev #puma #olympics #sportswear #partnership #marketing #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailindia #retailsectornews #retailresults #retailtrends #retailbusiness #ir #IndiaRetailing

'Puma Returns to Sales Growth in Americas Despite ‘Volatile’ Market 📈🌎 Demand for retro shoe styles such as 'terrace' has helped boost sales of sportswear brands like Puma and Adidas at a time when the sector has been hit by weaker consumer demand and excess stocks. 👟🔥 #Puma #Adidas #SalesGrowth #RetroShoes #SportswearTrends by The Business of Fashion about PUMA Group

"There has been a distinct shift in the running footwear industry over the past few years, which has led to a 'super shoe race' among running brands," Patrick Nava, vice president of product, running and credibility sports at adidas, told Footwear News. These tech-loaded running shoes were once a tool for elite runners to break records. However, super shoes are becoming increasingly more popular with runners of all levels who are willing to pay high prices for shoes that will help them achieve their goals. Here, leaders from 16 brands and retailers — including Adidas, On, Nike, New Balance, Brooks Running, Saucony, TYR Sport, Inc., Salomon, Mizuno USA, Diadora, Heartbreak Hill Running Company, Charlotte Running, ASICS America Corporation, HOKA, Under Armour and PUMA Group — reveal how they are bringing super shoes to the masses. https://lnkd.in/eSXN3pWP

I Purposely Tore My Brand New Adidas Shoe...to Have a Puma! It was 2019, and I, a die-hard Puma fan, had committed the unthinkable - I bought a pair of Adidas shoes. Infuriated by my moment of weakness, I impulsively tore the brand new Adidas shoe to shreds, vowing to never stray from my beloved Puma again. Little did I know that this German juggernaut was on the verge of an epic conquest in India's sportswear arena, one that would make me question my unwavering loyalty. Fast forward to today, and Adidas has left an indelible mark on the nation's sneaker culture, outmaneuvering rivals with a brilliant blend of strategy and cultural savvy. They didn't just sell shoes; they sold an experience, a lifestyle, a connection that resonated deeply with Indian consumers. From partnering with cricketing demigods like Virat Kohli to seamlessly weaving Indian elements into their campaigns, Adidas displayed a profound understanding of the local zeitgeist. Their products weren't just stylish; they were engineered for the scorching Indian climate, keeping athletes cool and dry with cutting-edge fabrics. In a market where price sensitivity reigns supreme, Adidas played a deft hand, offering a range of products that catered to the aspirations of the growing middle class while maintaining their premium positioning. Through innovation, cultural relevance, and strategic partnerships, Adidas has cemented its dominance in the Indian sportswear arena. So, the next time I lace up a pair of kicks, I might just have to give Adidas a shot, for they've proven that with the right moves, even the seemingly impossible can be achieved. Who knows, I might even purposely tear my next Puma shoe...to have an Adidas! I'm just kidding. A series of posts on NIKE is upcoming.

As the 2024 PGA Tour season heats up, so too is the golf shoe market as more Americans continue to flock to the sport following its rise in popularity during the pandemic. Indeed, while major players like Adidas, FootJoy and Callaway still dominate the golf footwear market, the industry has seen a steady influx of new brands entering the space in recent years. In 2023, the golf footwear market was 48 percent larger than pre-pandemic 2019, with sales topping $407.8 million last year, according to Circana.

Multinational #sportswear brand Puma has officially signed fitness icon Milind Soman as its running ambassador, marking his first-ever partnership with a performance wear brand. Click on the link below to know more... PUMA Group I Karthik Balagopalan #puma #pumagroup #marketing #athleisure #brandambassador #runningshoes #pumanitro #milindsoman #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #retailgrowth #retailsectornews #retailtrends #retailbusiness #ir #IndiaRetailing 

𝑴𝒂𝒌𝒊𝒏𝒈 𝒄𝒉𝒐𝒊𝒄𝒆𝒔 𝒕𝒐 𝒔𝒖𝒄𝒄𝒆𝒆𝒅: 𝒂𝒅𝒊𝒅𝒂𝒔 #adidas group has gone through a bumpy road over the last years, from divesting the Reebok brand in 2021 to stopping abruptly the lucrative Yeezy colab in 2022. Freed those external disrupting factors, the company can now concentrate on driving the adidas brand with success. From a stock price #ADS.DE low of 99,35euro when the relationship with Kanye West ended in October 2022 to a high of 226,90euro in June 2023, adidas seems to have turned a page and look at brigter skies. Coming back to adidas after leading the Puma brand early 2023, the CEO @Bjørn Gulden has changed the business route back towards a winning path ◆ Focus on the US market to offset the gap vs. rival Nike ◆ Focus on wholesale management and communication with retailers ◆ Focus on brand fundamentals and franchises to boost innovation ◆ Careful approach into collaboration management Also, the brand seems to have found the balance between sports and sportswear, in the critical ramp-up time to #Paris2024 The recipe for success now looks easy now but tough choices were made to get to today's position of success. https://lnkd.in/eT5i5-qD #adidas #sports #sportsbrands #sportswear #strategy #brandmanagement

In 2023, the golf footwear market was 48 percent larger than pre-pandemic 2019, with sales topping $407.8 million last year, according to Circana. If Golf Apparel is more in your brand/manufacturing lane, you'll be happy to know that for the 12 Months Ending Dec 2023 Dollar/Unit sales are up ~8% and that growth increases to double digits as we look at the current 3 ME Feb 2024 vs LY.