Luxid’s Post

A successful ABM campaign is within reach - if you have a few essential strategies under your belt. The first step: targeting the right people by creating a good audience. This involves: 🔹 using firmographic details for precise segmentation 🔹 leveraging intent data (including 3rd-party intent data) to track the digital footprints of potential buyers 🔹 incorporating relevant keywords for laser-focused outreach In Propensity’s latest blog, we delve into this and three other key ABM strategies that, when integrated, ensure higher levels of engagement and a more robust sales pipeline. Get it here: https://ow.ly/V2FH50Qc88C #Propensity #ABM #sales #digitalmarketing #intentdata

🔬 Digital marketing for the Biotech industry is 𝐇𝐀𝐑𝐃! Biotech audiences are diverse - each member has unique research priorities, commercial goals and interacts with content differently. The good news: They are willing to *learn* and engage with authentic, scientifically relevant content. If you can add authenticity and leverage audience segmentation, you can significantly increase engagement and growth! These are 5 of my favourite features of any successful Biotech digital marketing strategy. DuxBio helps growing Biotechs (and companies selling to the biotech industry) implement and manage effective digital marketing strategies in as little as ~5hr/week. DM me if you'd like to learn more! #biotechnology #digitalmarketing #biotech

Audience insights and segmentation can be a massive win going into BFCM. Triple Whale helps you create any audience you desire to monitor performance and enrich Meta/Klaviyo. Here are a few use cases: 🐳 Identify whales who originally purchased from Meta and have an AOV >$XXX 👎 Target "Lost" customers who purchased 2+ times but have not made another purchase in >XX Months 🎁 Monitor products purchased, AOV, LTV and target gift givers from last year 💰 Understand the LTV of New Customers acquired last year during BFCM so you can set a NCPA target for 2024 🎯 Send back new customer events with CAPI, providing real-time new customer purchase events to platforms like Meta (soon Google or Tiktok). With Triple Whale, you get dynamic, always-up-to-date audiences that automatically sync—keeping your campaigns relevant and effective. 

In the ever-evolving landscape of #B2Bmarketing, leveraging first-party #data has become imperative for businesses striving to enhance campaign performance. First-party data, originating directly from customer interactions and behaviors, offers unparalleled insights into audience preferences, interests, and purchasing patterns. By utilizing this valuable resource, businesses can tailor their marketing efforts with precision, crafting personalized messages and targeted campaigns that resonate deeply with their audience.   Moreover, adopting a first-party data strategy enables businesses to establish stronger relationships with their customers by delivering relevant and timely content across various touchpoints. This not only improves engagement but also fosters loyalty and drives conversions. Embracing first-party data empowers businesses to move beyond traditional demographic targeting, unlocking the potential for more meaningful connections and ultimately maximizing campaign effectiveness in an increasingly competitive marketplace.   For more insights, visit - www.itworldsmedia.com #b2bsales

Brand Analytics can help you by: 🎯 Targeting the right HCPs: Find the doctors most likely to prescribe your brand. 📊 Crafting data-driven strategies: Create messaging that clicks with each segment. 🕵️♂️ Outmaneuver competitors: Spot their strengths and make your brand shine. 📈 Measuring success: Track key metrics and fine-tune your sales force for maximum impact. Empower your sales team and boost your performance with Brand Analytics. Curious about how it can transform your SFE strategy? Let's Connect!👇 https://hubs.li/Q02P-1-T0 #SalesForceEffectiveness #SFE #SalesReps #BrandAnalytics

Have you ever wondered why understanding actual behaviors vs. stated preferences is crucial in market research? 🤔 At Qrious Insight, we're all about delving into observed actions. Why? Because actions inherently carry a volume that words can seldom match. At Qrious Insight, our meticulously crafted solutions are designed to sharpen your research accuracy by prioritizing real-world behaviors. This approach not only refines your targeting but also ensures the insights you gain are authentic and actionable. Discover how behavioral targeting can transform the accuracy of your sample. Ready to see the difference? Let's chat. https://lnkd.in/efP5VftP #BehavioralInsights #MarketResearch #QriousInsight

Don't underestimate the power of accurate data interpretation! Understanding market demand and targeting the right audience are essential in today's business landscape. Neglecting these steps can lead to misaligned products and wasted resources. Instead, prioritize leveraging robust marketing analytics tools to accurately understand your market, generate quality leads, and decode customer behavior. Find more insights in our blog! https://lnkd.in/g8JB9c5E #businessintelligence #marketinganalytics #datamatters #targetaudience #marketdemand #accurateinsights #revlitix

Discover the essential tools every social media manager needs for monitoring online conversations! 🛠️ 1. Hootsuite - Streamline monitoring across platforms with customizable search streams. 🔍 2. Talkwalker - Access deep insights with over 50 filters across 150+ data sources. 📊 3. Agorapulse - Organize conversations and competitor activities efficiently. 📁 4. Mentionlytics - Comprehensive multi-lingual monitoring to capture global audience sentiment. 🌍 5. Reputology - Keep tabs on major review sites to manage and protect your brand reputation. 🌟 6. Fedica - Fine-tune your strategy with AI analytics and demographic targeting. 🎯 7. Reddit by Synaptive - Uncover in-depth discussions and genuine user sentiment on Reddit. 📢 Invest in these tools to measure success, engage effectively, and stay ahead in the digital conversation space. Your brand's online presence is your biggest asset! 💡 #SocialMediaTools #BrandManagement #OnlineReputation #EngagementStrategy #DigitalMarketing #SocialMediaAnalytics #SMMtips

Join us this Friday for a live AMA with Tagg Bozied (Docebo) and Alexander Goodwin (Fingerprint). They’ll walk you through how they map their full customer journey and turn those insights into targeted audience groups across multiple channels. Here’s what you’ll learn: ✔️ using spotlight for ABM ✔️ aligning sales and marketing ✔️ identifying high-value accounts ✔️ reporting and audience segmentation RSVP to get your questions answered live. 👉https://lnkd.in/dDwV_ia5

Social Media Skills Workshops/Talks Aimed at KS4-KS5 What we'll cover The importance of social media to businesses Social Consumer – segmentation and targeting, social currency, self esteem, social touchpoints Big Data – What can business learn from social media – social listening, personalisation What is a social media strategy and how to build on Social Media Tools [automation, social listening, design, video production] How to build a portfolio and showcase these skills https://lnkd.in/esbnT5Kz