Propensity

We’re excited to announce we have a new AE joining Propensity! Welcome Dustin Henderson! Dustin will be the newest member of our ever-expanding Growth Team and we can’t wait to see him thrive in the middle of all the ongoing ABM action. #Propensity #SDR #newhire #weregrowing #ABM

Sales automation plays an important part in ABM marketing. With a proper platform in place, you’ll be able to automate a lot of outreach to save your SDRs for high-value targeted outreach. To nail the sales automation process: leverage a tool like Appllo, Salesloft, or Hubspot to simplify outreach set up custom routing with your CRM integrate your CRM and sales automation tool together Here are a few more ways you can ABM outbound funnel for seamless lead outreach: https://ow.ly/OtoE50TGWWF #Propensity #ABM #salesautomation #salesfunnel #marketingstrategy

The latest B2B trends mean it’s time to redesign our approach to B2B marketing. In Propensity partner Health Launchpad’s latest blog, they’re helping us do just that - plus giving us some useful tips that translate really well into anyone’s ABM strategy, including: 💡 Making content accessible and ungated 💡 Aligning content with different stages of a buyer’s journey 💡 Gaining insights by analyzing how buyers interact with content Here’s some more useful B2B marketing advice: https://lnkd.in/gTiPNeC7 #ABM #contentstrategy #B2B #engagement #B2Bmarketing

If you are a small B2B agency or marketing team, it can be hard to manage and track leads, nurture accounts, and know when to hand off contacts to sales. Here’s why Dominika M. loves working with Propensity: “...the orchestartion of the campaigns is well-thought, intuitive and simple. Perfect tool for boutique B2B agencies with small marketing teams.” If you’d like to see what else Dominika and dozens of other Propensity customers are saying about their ABM experience, look no further than the user reviews on G2: https://lnkd.in/gWGQ2Yeu #Propensity #ABM #B2B #marketingagency #techreview

Are you focusing on message market fit? This is a key area to pay attention to. it ensures you have the right: 💠 Audience 💠 Message 💠 Channels When combined, these three aspects ensure a successful ABM campaign. Without all three, you won’t be able to generate predictable, efficient growth in your ABM platform. Want to understand if you’re on track? Propensity CEO Sumner Vanderhoof shares some invaluable KPIs you can use today to see if your ABM campaigns are set up for success: #Propensity #ABM #messaging #marketing #KPIs

Do you know the exact moment when marketing should hand off leads to sales? It can be hard to know when to pass something over to sales - unless you have a process in place to help you gauge the warmth of a lead. To ensure you’re handing off the real gems, make sure you: ✅ Have a process that can differentiate between cold, warm and hot leads ✅ Score your contacts to help identify high-value leads Don’t forget: leads that were warm may go cold. If 90 days of inactivity go by, you may need to reprioritize and re-position leads. Here’s how to know when your leads are ready to move further down the funnel: https://ow.ly/1FtN50TGWUL #Propensity #ABM #outboundsales #salesfunnel #marketingstrategy

Social media presence is an important part of your ABM strategy. You’ll be using social media to increase mindshare via ad buys and, in the case of LinkedIn, instant messaging and connection requests. That’s why your social media accounts have to be updated, accurate, and reflect your company’s branding and value proposition. If you are looking for ways to make your social media more visible, optimized, and relevant, let Propensity partner Weidert Group give you some pointers that will help prepare your social media presence for that influx of increased interest once you start launching ABM campaigns: https://ow.ly/hC4n50TKKvY #ABM #tipsandtricks #B2B #socialmedia #marketingstrategy

Here’s Propensity CEO Sumner Vanderhoof explaining to a packed house at HubSpot’s Inbound 2024 why you’ll want to overlay personas onto your existing account list to get the most out of ABM - and direct outreach. #Propensity #Inbound24 #personas #marketingstrategy #ABM

Once you have a list of targeted accounts, it’s time to build mindshare. In the ABM outbound funnel model, that means being everywhere your accounts are. Omnichannel marketing allows you to leverage a variety of channels. With ABM solutions, you’ll also be able to build a Playbook of marketing touches to help automate the outreach and your messaging so that you can: ✅ Focus on creating proper messaging for each persona ✅ Segment according to audience ✅ Create and disseminate content that’s useful and targeted An omnichannel approach to gaining visibility is powerful when placed within your outbound ABM funnel. Here’s how you can use it to fuel your bigger outreach strategy: https://ow.ly/8ZxW50TGWQM #Propensity #ABM #outboundsales #salesfunnel #omnichannelmarketing

Beat brand indifference by nurturing those early interactions with your company! Often, ABM approaches (like programmatic ads) are the first forays into a potential customer’s experience with your brand. In order to keep them interested, and to build a relationship based on trust, you’ll need to avoid typical mistakes that could turn a customer off. Bad service is an obvious one to avoid, but even the slightest friction across a number of factors (like purchasing or getting information about a product or service) can turn a yes into a no. So let Propensity partner MBLM help you spot the signs of brand indifference. Once you understand what makes customers turn away, you can avoid pitfalls, refine approaches, and begin to build bridges. https://lnkd.in/eqkci8hy #ABM #relationshipbuilding #brandbuilding #marketingstrategy