LVMH’s Post

How do heritage brands continue to stay relevant?   They boldly reframe their legacies through ever-evolving lenses. Take Cartier who recently tapped Rihanna’s Superbowl stage designer to create a dream-like time capsule experience. Or Tiffanys Landmark store in Manhattan, that stands at the apex of luxury retail; housing 40 never-before-seen, mixed-media artworks by contemporary designers – all in the brand’s iconic Blue. Each floor of their ten-storey Flagship is a treasure trove of brand discoveries and acts as a branded art destination.   In a world where #authenticity can feel illusive - luxury brands are re-appraising their most powerful creative asset: their heritage. This is what modern consumers are buying into, now more than ever, and the next-generation want to discover it for themselves, first-hand.   Don’t change your story, continually re-imagine how you tell it. Let’s Talk. https://lnkd.in/emgWCDiy #heritagebrands #luxury #jewellery #strategicdesign #brandexperience

“Traditional craftsmanship is perhaps the most tangible manifestation of intangible cultural heritage” – UNESCO As people, we derive such pleasure from the story and details of craft. Immediate examples volleyed around the studio include the textural detail of G. F. Smith stock, a surprisingly ornate umbrella canopy and an unassumingly expensive yet beautifully made fountain pen. When so much of our lives are automated; saturated with mass production, mechanic means and the artificial, it’s not surprising we covet the opposite. As the likes of LVMH and Bottega Veneta cut their teeth on artisanal schooling, we look at the reasons behind luxury’s heightened focus on human-made in an era of automation and how craft has returned to the fore of commerce and culture. #MatterOfForm #Luxury #LVMH #BottegaVeneta #Artisans #Craft #Craftsmanship #CraftAcademies #TraditionalCraft #Tradition

“Traditional craftsmanship is perhaps the most tangible manifestation of intangible cultural heritage” – UNESCO As people, we derive such pleasure from the story and details of craft. Immediate examples volleyed around the studio include the textural detail of G. F. Smith stock, a surprisingly ornate umbrella canopy and an unassumingly expensive yet beautifully made fountain pen. When so much of our lives are automated; saturated with mass production, mechanic means and the artificial, it’s not surprising we covet the opposite. As the likes of LVMH and Bottega Veneta cut their teeth on artisanal schooling, we look at the reasons behind luxury’s heightened focus on human-made in an era of automation and how craft has returned to the fore of commerce and culture. #MatterOfForm #Luxury #LVMH #BottegaVeneta #Artisans #Craft #Craftsmanship #CraftAcademies #TraditionalCraft #Tradition

Louis Vuitton is the epitome of luxury branding. Here are 4 secrets you can learn from them: Create exclusive products: Louis Vuitton products are known for their high quality, craftsmanship, and timeless style. They're also priced at a premium, which creates a sense of exclusivity and makes their products more desirable to consumers. Invest in a strong logo design: Louis Vuitton's iconic LV monogram is one of the most recognizable logos in the world. It's instantly associated with luxury and quality. Build a brand legacy: Louis Vuitton has been around for over 160 years, and they've built a rich brand legacy during that time. Their products are associated with craftsmanship, quality, and timeless style. Target the right audience: Louis Vuitton knows its target audience and markets to them accordingly. Their products are positioned as luxury goods that are aspirational and desirable to a certain segment of the population. If you want to build a successful luxury brand, follow these four secrets from Louis Vuitton. Create exclusive products, price them accordingly, build a brand legacy, and invest in a strong logo design. #luxurybranding #brandstrategy #brandtips #louisvuitton #luxurybrands

"LVMH, the owner of Louis Vuitton and Dior, has poured billions into properties around the world. In prime locations like Champs-Elysées, Fifth Avenue and Rodeo Drive, the company buys buildings to ensure its brands can remain in locations where they have spent decades building a presence. In up-and-coming areas like the Design District, LVMH largely dictates the neighborhood experience, from the location of trees, to which tenants are allowed in, to what artworks dot the many plazas and even the types of events that are held there. LVMH’s massive scale and deep pockets offer it a degree of control that is unmatched in the global luxury market. It’s a case of an industry leader pressing its advantage with potentially long-term consequences for rivals, customers and other real-estate developers. It’s also a massive bet that in-person retail will persist in the face of online shopping’s inexorable rise. LVMH uses its own money to fund smaller real-estate developments like individual buildings. For bigger undertakings like the Design District, it also invests via L Catterton, a private-equity firm in which LVMH owns a 40% stake together with the family office of the company’s chief executive, Bernard Arnault, the world’s richest person. The partnership with L Catterton reassures LVMH investors who want the company to focus its attention and resources primarily on luxury goods. It also allows for arm’s-length transactions with the company’s competitors, which Burke called necessary complements to LVMH brands in large, mixed-use luxury shopping centers."

How can retailers utilise their storefronts to increase traffic, generate PR, and word-of-mouth in the process?! 💫   To celebrate the Louis Vuitton x Yayoi Kusama collaboration last year, our team restyled the world-famous storefront - Harrods. We helped Louis Vuitton become the first brand to transform the façade of Harrods with a projection mapping art installation. The installation lasted five weeks, showcasing the collaboration, stopping even the busiest of shoppers. Here's the highlight video: https://lnkd.in/d3r2_-re What do you think of this storefront takeover?   #ImmersiveTechnology #PixelArtworks #ImmersiveExperiences #BrandExperiences  

#BrandIdentity #Packaging #LuxuryBrands Strolling through a Flea Market in Paris, I stumbled upon boxes of Louis Vuitton and Fendi being sold at 10 Euros each, and a guy over there sparking a debate about the precise shade of the iconic Louis Vuitton boxes – “Safran Impérial.” This led me to reflect on the deeper significance of brand Identity and the importance of packaging. I believe majority of the boxes sold there would be used to resell cheap knockoffs of these luxurious products. But in the end it also shows the importance and influence of a brand’s identity. Luxurious brands like Louis Vuitton have strived to built loyalty and trust with their brand identity through all these years. Luxury boxes aren't just containers; they're symbols of exclusivity, craftsmanship, and prestige. These iconic packages serve as the first interaction customers have with the brand, creating anticipation and excitement. Every element, from color and logo to packaging, plays a crucial role in shaping consumer perceptions. The meticulous attention to detail in luxury boxes is a strategic investment in creating a brand story that resonates with consumers. Moreover, possessing the original packaging enhances the resale value of the luxury item. Consumers value having the complete set, including the original box, contributing to the allure in the resale market. In a nutshell, stumbling upon those boxes in the Flea Market was more than a bargain hunt; it was a glimpse into the fascinating world where packaging becomes part of a brand's soul. #LuxuryBrands #BrandIdentity #PackagingMatters #LouisVuitton #Fendi #Celine

Long queues aren't synonymous with luxury. My fall'22 project from LXMT -501 : Business in Luxury and Fashion at Savannah College of Art and Design, a billing line experience was designed to address this challenge for Louis Vuitton This concept reimagined the traditional wait, offering a luxurious escape. Picture a lounge area with books, coffee - cookies, and a play zone – a strategy aimed at breaking the mold of queue patterns while enhancing membership appeal for one of the most prestigious Maisons of LVMH This approach even aligns with the evolving nature of luxury, as highlighted in the recent The Business of Fashion article, 'Queuing Is Not A Luxury Experience' by Imran Amed. Let's redefine luxury and step into a new era of queue-free elegance. #LuxuryInnovation #SCADProject #FashionBusiness #QueueFreeElegance #CustomerExperience #InnovativeDesign #FashionIndustry #LuxuryRetail #MembershipExperience #BusinessOfFashion #LuxuryEvolution #LouisVuitton

Did you know? Today we often focus and discuss in the luxury market, “brand” and can obsess over logos. However, I was today years old when I learned this: 150 years ago, Louis Vuitton applied the first luxury “logo” to its trunks. Stunning how that brand has stood the test of time in the luxury market, and in the travel industry. I love this line: “…like the trunks that gave fame and fortune to the Vuitton family: a box of surprises, a cabinet of curiosities full of gems,…” Jeff F. Luxury & Lifestyle Professionals Please share in the comments, what brands and logos speak “luxury” to you.

For FRAME, where I write an insight on retail design titled, 'What does the Democratization of Luxury mean for Retail Design?' "Luxury's traditional and elite superficiality is transformed into a tangible and accessible reality when it curates services through innovative design typologies, appealing to both popular and intellectual culture alike. With brands increasingly clamoring for relevance, luxury at all levels now comes to us and seizes our attention for a few digital and physical moments. Whether this looks like a restaurant from Louis Vuitton, a Dior swimming pool, or a Nike flea market, luxury democratization has shown an extreme case of levelling on the whole, assuring that more and more transitory design blends, mash-ups, and integrations to find a middle ground – avoiding ubiquity in the wide – are bound to occur." Read the full article here: https://lnkd.in/eudHa_CA