M&C Saatchi Sport & Entertainment London’s Post

How Coca-Cola Wins Gold with the Olympics! 🥤🥇 Coca-Cola's partnership with the Olympics isn't just about sports; it's a strategic business move. Here’s how Coca-Cola benefits from this iconic collaboration: 1. Brand Visibility: With over 3.6 billion viewers, the Olympics provides Coca-Cola unparalleled global exposure. 2. Sponsorship Value: Coca-Cola’s Olympic sponsorship is valued in the hundreds of millions of dollars. The company typically invests heavily in marketing campaigns surrounding the Olympics, which generate significant brand exposure and consumer engagement. For example, Coca-Cola’s sponsorship for the 2016 Rio Olympics was reported to be part of a $1 billion agreement shared with other top sponsors over a four-year cycle. 3. Market Penetration: Sponsorship strengthens Coca-Cola's presence in emerging markets, opening new growth opportunities. What is your favorite brand marketing anecdote !? P.S. This photo was taken in The Coca-Cola Company ‘s birthplace in Atlanta, Georgia, USA ! LinkedIn LinkedIn Guide to Networking #cocacola #olympics

It's UEFA Champions League match night, a time not only for top-tier football but also for reflecting on our collaboration with UCL sponsors. For 25 (!) years, we've been measuring the global impact of Champions League sponsorships.   Why is the Champions League such a valuable sponsorship for brands?   - 𝐖𝐨𝐫𝐥𝐝-𝐜𝐥𝐚𝐬𝐬 𝐚𝐩𝐩𝐞𝐚𝐥: Naturally, it's the immense global allure of the best football in the world. - 𝐘𝐞𝐚𝐫-𝐫𝐨𝐮𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: The opportunity to be visible and to activate throughout the entire year. - 𝐋𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭: Dedicated sponsors for whom the Champions League (sometimes for 25 years already) is closely intertwined with their brand strategy.   And because there's no brand impact without creative activation, this is my favourite campaign of this season so far. What's yours?

#Soccer is a critical passion point for marketers in multicultural America. That is why we are extremely happy with the latest addition to the #soccermarketing panel at our Summit next Tuesday: Andres Ivan Gonzalez, VP, Partnerships at City Football Group, the owner of iconic soccer clubs like Manchester City and New York City FC. Gonzalez will moderate a panel of leading brand marketing and subject matter experts; HP's Scott Decker, Bacardi's Edwin Hincapie and T-Mobile's Emma Velez-Lopez! #brandmarketing, #multiculturalmarketing #sportsmarketing Portada ------>>>>>> https://bit.ly/3tUTtyE #marketing #multiculturalmarketing #sportsmarketing #soccermarketing

🏆One of the biggest challenges when working on multi-regional campaigns 🌎 is to find an insight that is new, distinctive and one that can travel across the globe. Another significant challenge of Effie cases is to present the results 📈in a way that they support your goals and objectives, are well presented, coherent and bulletproof despite questioning 🏹by experts from various backgrounds and industries: Andrew Gardner, Amy Wright , Shweta Harit , Neal Davies, Shaun Dix , Lucas Conte Viktoria Williams, Alessandro Manfredi, Effie Worldwide #effies

What do these names have in common? HOKA + Runaway Sydney Half Marathon Nature Valley Snack Bars + Hawthorne Hawks Aramco + FIFA HP + Ferrari Cronulla Sharks + Gotcha4Life Foundation They all understand the power of co-branded partnerships. In 2024, these alliances are not just about sponsorships—they're about leveraging these relationships through innovative co-branded activations to achieve unprecedented visibility and engagement. Imagine the immediate connection and increased engagement when Gotcha4Life Foundation partners with the Cronulla Sharks to serve ads to their passionate fan base. This co-branding creates instant brand affinity and trust, enhancing both visibility and impact. Co-branded ads harness the loyalty and trust of established audiences, making the promotional message more ✨ compelling✨ . This strategy not only amplifies the reach but also deepens the emotional connection with the audience, leading to better engagement and stronger brand loyalty. Want to learn how your sporting club or organisation can build successful partnerships like these? Message us in the comments below. ⬇ At Riterz, we offer innovative solutions that enhance engagement and maximise ROI for our clients and their brand partners, helping them adapt to the evolving landscape of #sponsorship and #brandpartnerships. 🤝 Visit Riterz to learn more. #SportsSponsorships #BrandPartnerships #CoBrandedAds #SponsorshipInnovation #Riterz

Exploring the dynamic synergy between sports and business! 🚀 As a Sports Management major, I’ve delved into how strategic sports marketing, event management, and sponsorships can elevate brand exposure and drive sales. 🏀⚽ Excited to share insights on leveraging the passion of sports to create lasting connections and boost business success. #SportsManagement #MarketingStrategy #BusinessInSports

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We analyzed Super Bowl LVIII, looking at brand visibility and media value earned from NFL brand partners during this year's event. We uncovered: - The top-earning brands - The power of unique sponsorship activations And much more. Download the report here:  https://hubs.la/Q02lh5mF0

You should train for marathon, even if you are not planning to run it.     You should also aim to win in Effie, whether you are entering in the awards.   It never harms to have these four things in order:   1.    A clear goal 2.    Unique strategy 3.    Creative idea 4.    Good results   Having won more Effies and run more marathons than your average agency CEO, I know that doing neither of those things is especially difficult.   Sometimes it might be hard.   Yesterday the most effective work in Finland was awarded in Effies (in collaboration with Marketing Finland & Sanoma Media B2B) As the jury head for Effie Finland this year, I was quite delighted about the level of winners this year and also happy for three medals for hasan & partners.   Yesterday it was time to raise the glass, today it is again time to raise the bar.   #winning #advertising #effie #effectiveness #neversatisfied