M&C Saatchi Performance’s Post

Hey, guess what? Errumo Natural Essentials is now at IKEA Mal Taman Anggrek - Teras Indonesia from Jan 8 - Feb 4, 2024! Swing by and treat yourself to some natural goodness. Let's make self-care a vibe! 🛍️ #ErrumoAtIKEA #errumonaturalessentials #terasindonesiaikea #ikeaindonesia #NaturalVibes #SelfCareAdventure"

Bring your true self to work, alongside your best self.    We all know that your home is so much more than a house. Working at IKEA (Ingka Group) is also so much more than a job! Working with IKEA is work with purpose.      Find out more about the impact you can make at IKEA.ca/buildyourcareer  #IKEA #IKEACanada #buildyourcareer #CanadasBestEmployer #growth #development 

On 2 July 2024 I have a chance to participate in Peter Kamprad’s culture and values talk at Ikea Bangyai, Bangkok, Thailand. It was the first time for me to visit Ikea Bangyai and also the first time to participate in any Ikea’s panel discussion. Peter said that we should not be afraid of problems, but we should brainstorm and tackle it. Which he calls fika, known as a small party for people to exchange their own opinion. instead of blaming each other. He was confident that Ikea is not afraid of any competitors. He said “They can copy our product, can copy our management system and even policy, but they can never copy our values. The said values make Ikea strong and can guide in the correct way, but these values need us all to maintain it wholeheartedly. That's why every co-workers plays a very important role in implementing it. In the middle of the Q&A session someone asked Peter a question “we all sometimes make a decision based on emotions that occasionally are not in line with Ikea’s values, what should we do to prevent it ?” Peter replied “Sleep, after a night of good sleep and give time to consider, ponder and calmly weigh the pros and cons rationally then the answer will eventually come out. Because by giving time to consider any problem, there will be a more thorough answer than rushing to make a decision influenced by emotion” One of Ingvar Kamprad’s 7 tripswire I most impressed about is “Don’t make the work desk too far apart from the work floor” means if we are not working in the work floor for too long we might not understand many operational problems and overlook it in the end. This event made me understand Ikea’s way of conduct more deeply and drive me to comply with Ikea’s core values.  #IKEAThailand #IKEA

My journey with IKEA Indonesia has come to an end, and I'm deeply grateful for the growth and learning opportunities. Working at IKEA has been a dream of mine since they first opened in Alam Sutera, Tangerang. That dream came true (Alhamdulillah), and over the past two and a half years, I've had an amazing experience. Unfortunately, I am now affected by the recent layoffs. I'm incredibly grateful for the opportunity to work at IKEA. I've been part of fantastic projects, gained invaluable experiences, and collaborated with many talented individuals who have helped me grow and learn so much. During my time at IKEA Indonesia, I worked on a transformative project to enhance dashboard analytics, optimizing data visualization tools across various functions, from customer behavioural to sales, service, logistics, and loyalty programs. I also helped the implementation of Dynamics NAV as an ERP System for all IKEA stores. The most exciting one is to have been involved in establishing an IKEA warehouse as the second central fulfillment and replenishment unit for eastern Indonesia, expanding IKEA's operational reach and improving user satisfaction. Now, I'm open to new opportunities and collaborations to other business or startup grow on digital product. Connect and contact me if you have an opportunity with: - Product Management Roles - Project Management and Business Analysis - IT Project Management - Digital Transformation and Strategy - Data Analytics and Business Intelligence - Business Development and Process Optimization - Process Improvement Consulting - Operational Excellence - Technology Integration and Systems Management Thank you so much, everyone. See you around! #NewBeginnings #OpenForOpportunities #DigitalTransformation #ProjectManagement #DataAnalytics #BusinessDevelopment

Let’s do a Malaysia market dive Malaysia is one of the smaller but more mature Southeast Asian markets 🚀 Population 33M with an estimated annual GDP growth of 4.5% 💄 Beauty Market size is mature with a size of $3BN USD 💄 Dominant category is Skincare taking 70% of total beauty sales 💄 Colour cosmetics and Fragrance are similarly split at around 13% 🛍️ Channels standalone stores in shopping malls have grown rapidly, now over 50% of premium beauty sales 🛍️ Department stores Isetan, Parkson, Sogo once dominant are now in decline 🛍️ Sephora has 17 stores and Malaysia is their 3rd biggest market in the southeast Asia & HK region taking round 30% of the business 🛍️ Ecommerce is dominated by Shopee, with Lazada having a relatively low penetration Is your brand in Malaysia? Comment below #malaysia #beautybrands #beautymarket

🚀 [NielsenIQ X MSIB KAMPUS MERDEKA] 🚀 Hello everyone! We as interns at NielsenIQ, the leader in customer intelligence in Indonesia, will talk about Transmart's uniqueness. Transmart stands out by blending engaging shopping experience, restaurants, and amusement parks. It answers the needs of every family member under one roof. a Transmart continues to revolutionize the way we shop by bringing quality and affordability. However, we provide some suggestions on how to improve the business. Check out this video now! 🙌🙌 Group 2: 1. Ar Razi Suta Damar 2. Magna Carta Amara Putri 3. Nooriza Shavina Az-Zahra 4. Yosafat Carlsen --- This video is an assignment from Retail Vertical unit presented by Christopher Harris Hardono. Some contents are taken from these sources below: 1. "Akun tiktok anak unbraw" 2. Transmart Youtube Video   #Transmart  #FutureOfRetail #MSIB #NIQXMSIBKampusMerdeka

For my International Marketing Unit (MKW3444) assignment, I have analyzed IKEA's marketing methods such as market positioning, product assortment, pricing, promotion, store design and customer service. An in-store field study was conducted in the IKEA Jorai area to gain a deeper understanding of the brand's adaptation to the Malaysian market. I noticed that the stores were designed to be open, more spacious and well-organized layout so that consumers can clearly perceive what they need. In addition, the Scandinavian simplicity can still be seen in Ikea Malaysia and on top of that, Ikea Malaysia has considered product localization such as incorporating traditional Malay elements and serving Halal food. Overall, IKEA's success in Sweden and Malaysia demonstrates its flexible market positioning and localization strategy. By understanding and adapting to the needs of different markets, IKEA has been able to effectively meet the diverse needs of consumers and maintain brand consistency. These differences reflect the balance of "localization and globalization" in international marketing. This analysis made me realize that adapting to the needs and cultures of different markets is the key to successful international expansion. #MKW3444 #FieldVisit #CE:Dr Ankita M. #Tutor: Ms Diana Adil

🌟 Exploring Indonesia's Beauty Market! 🇮🇩✨ 🛍️ Key Retailers & Retail Landscape: International retailers who are present - Watsons and Guardian in the pharmacy space, Sephora has 17 stores through a franchise model. Local competition with multibrand beauty retailer Sociolla is strong, they now operate 60 stores across Indonesia. And Sogo & Metro in the department store 💰 Price Points: Indonesia is still maturing and the country is vast, the majority of retailers are looking for affordable priced products however there is also opportunity in the premium segment. Jo Malone is opening standalone stores, Dr Barbara Sturm and MMM have standalone stores in some high end malls as an example. 👥 Consumer Dynamics: Indonesian consumers are increasingly focused on skincare and wellness, influenced by social media and celebrity endorsements. E-commerce platforms like Tokopedia and Shopee are increasingly important. Enabling local brands to reach consumers and bringing brands to 2nd/3rd tier cities. 📈 Market Trends: Premium beauty is set to grow by over 9% annually for the next two years. Fragrance currently dominates, but skincare is expected to take the lead by 2026, reflecting increasing market maturity. Do you have direct experience in Indonesia what is your top 1 factor for success? #BeautyMarket #Indonesia #RetailTrends #ConsumerInsights #Skincare #Cosmetics