Running a business is a thrilling journey, and there's one key element you might be missing out on: Air time advertising! Here are some great reasons why you should consider buying air time for your business: 📈 TV advertising allows you to connect with a massive audience. In 2021, U.S. TV ad spending hit $66 billion, demonstrating its effectiveness. Unlike other methods, TV can transcend boundaries and extend your reach. 🧠 TV ads create brand recognition lightning-fast. The visual impact, combined with broad viewership, engraves your brand into the minds of your audience. 📺 Americans spend over four hours a day watching TV, making it an ideal platform to engage your target audience. Choose prime time slots or niche channels catering to your customer base. 💰 TV air time can be more affordable than other advertising methods, and you can even secure discounts on packages. It's a smart way to maximize your impact while keeping costs in check. Don't underestimate the potential of TV air time for your business. It's a dynamic tool to expand your reach, build brand awareness, and optimize your advertising budget. Read our full case study ➡️ https://buff.ly/45owU34 📖 #TVAdvertising #BrandAwareness #ExpandAudience #CostEffectiveAdvertising #BoostSales #AirTimeAdvertising #BusinessGrowth #AdvertisingPower #ContactUsNow #MMarketingConsultants
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The number of cord-cutters in the US is skyrocketing! With over 80 million Americans estimated to be cord-cutters by 2026, advertisers are flocking to new channels like Pluto, FUBO, Tubi, Peacock, and YouTube TV. These Free Ad Supported TV and Connected TV platforms are experiencing explosive growth, with total viewing increasing by nearly 40% in the last 3 years. 2024 estimates show a growth rate of 24% with $30 billion in ad sales. An inflection point with linear TV may come before the end of the decade. So should you make these platforms part of your media mix? Can you leverage the channels to make your product stand out? Absolutely! FAST and CTV bring focused audiences to targeted channels featuring romance, mystery, classic comedy, auto, DIY, cooking, and more. With channels delivering select audiences, advertisers cannot depend on a “one size fits all” approach to their campaigns. Your creative should be part of the viewer’s own world. That's why we're working on a holistic approach to campaign development for FAST and CTV. We look at the product, audience demo, channel, and other related attributes to develop campaigns that relate to the audience. And with new tools, we can do this cost-effectively. If you need help executing this strategy, we've got you covered. Let us know how we can help you make the most of these exciting new advertising opportunities!
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Unlock the future of TV viewership and advertising with the latest Connected TV statistics and trends—find out why CTV is the game-changer your audience and marketing strategy needs! 📺 #ConnectedTV #Advertising #Marketing #Statistics #Trends https://lnkd.in/gBcsJhzB
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The holiday season is here, and every brand is wrapping up their best creatives. 🎁 But how do you know if yours will resonate with your audiences or be left in the cold? Mediaprobe’s Holiday Real-Time TV Ad Tracker, will enable you to understand your ad’s emotional impact second-by-second, and optimize your advertising strategy for better engagement and ROI. Let’s measure, adjust, and make your message shine. Learn more and subscribe: https://lnkd.in/gdfDjZqh #adoptimization #holidaycampaigns #mediastrategy #realtimetracking #mediameasurement #emotionalimpact
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🌟 Reflecting on the enduring impact of #TVUpfronts! 📺✨ Since 1962, the annual #upfronts have evolved from modest gatherings into strategic powerhouses crucial for shaping the television advertising landscape. Originally kick-started by ABC, these events have become essential for networks to showcase their new programming to advertisers, determining the economic blueprint for the year ahead. 🌐📊 Despite the seismic shifts towards streaming and digital platforms, the upfronts have retained their significance, adapting to include #NewFronts for digital content. They provide a unique marketplace where networks present upcoming shows in a compelling light, encouraging advertisers to commit significant spending. 💡💼 Amid the growing fragmentation of the media environment, the upfronts navigate through the rise of streaming services and social media, proving their resilience and irreplaceable value in the advertising industry. They continue to shape strategic decisions and budget allocations, highlighting their central role in the TV advertising ecosystem. 🎯📈 The upfronts' ability to aggregate attention and investment remains unparalleled, marking them as an annual barometer of the industry's health and direction. Let's continue the conversation on how these gatherings influence broader media and marketing trends and define audience engagement today. 🚀🗣️ #Advertising #MediaTrends #Television #MarketingStrategy #AdSpending Read full article: https://lnkd.in/dRfas2QS
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CRO l India Biz Head l Digital Media Sales I Mobile/TV/OTT/Print I AI/AdTech/ROI I BizOps/P&L Mgmt l Specialised in driving revenue growth of USD 45 Mn ARR by leveraging Data Analytics and smart GTM, CRM & PACE strategy.
Do you know the strategies for successful #TVAdvertising campaigns? ✅ Television advertising remains a vital tool for both big and small businesses. ✅The key to success lies in crafting a campaign that resonates with viewers and encourages them to engage with your products or services. ✅The right TV ad campaign can catapult your brand into the spotlight, offering a level of exposure that other mediums can't match. ✅ Tips for successful TV Advertising campaigns. ➡️1. Know your audience. ➡️2. Craft a compelling message. ➡️3. Balance quality with budget. ➡️4. Embrace storytelling. ➡️5. Focus on social appeal. ➡️6. Include a clear call to action. ➡️7. Measure and adapt. ✅Why invest in TV Advertising? ➡️1. Reach and credibility. ➡️2. Emotional connection. ➡️3. Brand building. ✅Even with a small budget, you can create an effective TV ad campaign. Focus on what makes your brand unique, use local talent, and capitalise on regional appeal. ✅ Local ads can be cost effective way to reach your target audience and build a strong community presence. ✅ With the right strategy, TV Advertising can be a game changer for your business, driving brand awareness, customer engagement and ultimately sales. ✅If you resonate with my views, please like and comment with your thoughts. ✅ Thank you and wish you a great day ahead!!! ✅ For more details, please follow me Nischal Kumtakar 💎 . #TelevisionAdvertising #TVAdvertisingSteategies #TVAdvertisingTips
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❗DID YOU KNOW❗Last year, Connected TV (CTV) topped the charts as the most powerful channel for holiday campaigns! With social media coming in as a close second, the real power lies in combining these channels strategically. In fact, this holiday season, 72% of marketers plan to leverage CTV alongside channels like social and display to drive incremental lift and expand their reach. We partnered with Rockerbox to distill the data and trends that will mean most to marketers this holiday season. ❄️ Dive into more new holiday insights in our guide, Unwrapped: The 2024 Holiday Advertising Trends Report: https://hubs.la/Q02Qsqr00 #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing #Strategy
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Who doesn't love the Holidays?!?! Family, friends, food....and advertising! We recently surveyed nearly 600 marketers to better understand how they were approaching their holiday campaigns this year and there was one very apparent theme – It’s more important than ever to show impact from holiday ad spend. CTV ranked as the most effective channel for these marketers when it comes to holiday campaigns. It’s clear that every dollar counts this holiday season and CTV is the place to make a meaningful impact on your campaign objectives. The full report is insightful, give it a read.
❗DID YOU KNOW❗Last year, Connected TV (CTV) topped the charts as the most powerful channel for holiday campaigns! With social media coming in as a close second, the real power lies in combining these channels strategically. In fact, this holiday season, 72% of marketers plan to leverage CTV alongside channels like social and display to drive incremental lift and expand their reach. We partnered with Rockerbox to distill the data and trends that will mean most to marketers this holiday season. ❄️ Dive into more new holiday insights in our guide, Unwrapped: The 2024 Holiday Advertising Trends Report: https://hubs.la/Q02Qsqr00 #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing #Strategy
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Did you know that an impressive 86% of CTV/OTT advertisers affirm that its value equals or surpasses that of traditional primetime TV advertising? It's a game-changing revelation! So, what's propelling CTV/OTT into the spotlight? It's the trifecta of precision, personalization, and unparalleled reach. This platform aligns with where your audience spends a significant portion of their time, making it the optimal space for your brand to make a lasting impact. At VentiveIQ, our mission revolves around helping you seize this incredible opportunity. Through our data-driven approach, we empower you to unlock the immense potential of CTV/OTT advertising with confidence. We're dedicated to assisting businesses like yours in leveraging the power of data to connect with your audience at the right time and in the right manner. Ready to elevate your advertising strategy to new heights? Our team of data experts is poised to guide you every step of the way. Reach out to our data experts today at sales@ventiveiq.com, and let's embark on a journey to explore how CTV/OTT can transform your brand's narrative! . . . #CTVAdvertising #OTTAdvertising #DataDrivenMarketing #PrecisionAdvertising #VentiveIQInsights #AdvertisingRevolution #DigitalTransformation #ConnectWithExperts #ExploreTheFuture #BrandTransformation #DataEmpoweredAdvertising
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Are TV Ads Still Relevant? Let’s Find Out! Entertainment is changing in the age of social media and streaming. Our attention spans are shrinking with an increased propensity to scroll on smaller screens. Amidst all this, the TV still finds some relevancy - mostly because it turned "smart" at some point. People are still watching cable TV! News and entertainment networks might continue to be popular on radio and digital media, but several brands are still paying grand sums to run commercials on the silver screen. This makes TV ads relevant indeed, despite most of the audience today spending time on social media. Here are some top reasons why brands still run TV Ad campaigns when digital marketing is comparatively lighter on the spend and has a sizable reach. Specific Target Group Even if Gen-Z and millennials have moved on to digital media, the TV still has a dedicated audience. They are also generally financially stable and trust TV commercials more than any other form of advertising. Relaxed Rules and Restrictions Even if TVCs can have extended durations or appear for a few seconds, agencies have the freedom to experiment through this format. Though TV advertising is governed by authorities in most states, creative tactics allow brands to break barriers, if any. Fits in the Marketing Mix For the often adopted “360 campaign”, TV advertisements are an essential fit, and will find relevance till TV networks exist. Brand coverage marketers can’t ever choose to ignore this essential aspect. Stronger Brand Value TV advertising is expensive, especially during global live events like The Super Bowl, FIFA World Cup, or the IPL. Making a TV appearance cements a brand’s reputation as a serious player in their respective industry. Plus, you get the widest visibility possible. You see, it works! Keep that budget aside for TVCs – the ROI is amazing, so just make sure you do it right! #TVAds #DigitalMarketing #AdvertisingStrategy #MediaEvolution #MarketingInsights #webuilddigital #DustValue
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With the Upfronts in the rearview, now's the time for marketers to roll up their sleeves and revisit their playbooks. Here’s my take on why audience-first strategies are key to navigating everything from FAST channels to privacy and why inclusion in live cultural tentpoles still drives significant impact.
From convergent TV strategies to tapping into the growth of FAST channels, advertisers have a unique opportunity to maximize reach. In ADWEEK, Amy Leifer discusses how adopting advanced TV solutions and investing in contextual strategies can help brands thrive in today’s dynamic media landscape. Read more:
The Secret to Winning the Upfronts
adweek.com
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