DIRECTV Advertising

The Go Addressable Summit is back! Our Nov. 20 event is a must-attend for marketers, advertisers & media professionals looking to unlock the full potential of audience-based buying and ad innovation in a unified TV ecosystem. RSVP Today! https://lnkd.in/eQhfxrTU Agenda Highlights: · Keynote from Sam Bloom/PMG · Stellar line up featuring…Advertiser Perceptions, Blockgraph, dentsu, Genentech Vabysmo, GroupM, IPG Mediabrands, Publicis Groupe and more! #goaddressable

"Impart. Heart. Add to cart.” Those are the KPIs Kerri Thornblad, AVP, Marketing, considers when raising brand awareness, building loyalty to ultimately driving demand. Huge thanks to Brand Innovators for inviting us to chat about all things B2B marketing and finding the right balance between art vs. science.

Join us tomorrow at Brand Innovators Trade Marketing Summit where Kerri Thornblad, Marissa Aydlett, and Win Sakdinan will explore how trade marketers can drive brand affinity, align sales and marketing strategies, and successfully navigate an evolving market—moderated by Todd Adest.

DIRECTV scored a slam dunk with the WNBA Finals as the #1 viewing destination across all MVPDs and vMVPDs, with viewers watching nearly 170 BILLION minutes. 🏀

Amid growing fragmentation in television, advertisers must evolve to stay connected with viewers. Rose Anna McGovern, Head of Programmatic & Digital Ad Sales at DIRECTV Advertising, highlights the power of contextual targeting as a game-changer for brands looking to navigate this shift. Read more: TVREV #Programmatic #Advertising

Last week, we announced MyFree DIRECTV—a nationwide free streaming service offering premium content across 60+ channels and a rich on-demand library. Delivering on our promise of a better TV future, this service will give viewers the content they love, without barriers, while also creating opportunities for advertisers to engage with viewers in meaningful, targeted ways. #FAST #FASTChannels #Advertising

Live from New York, it’s DIRECTV! Our viewers celebrated SNL’s 50th season by watching 50M+ minutes of the premiere – outperforming the competition by 70%. SNL may film live from New York, but did you know, according to DIRECTV data, Californians were 9X more likely to tune in?

Last week, our team participated in dynamic conversations at Advertising Week New York, Brand Innovators, Coalition for Innovative Media Measurement (CIMM), and beyond. Amy Leifer, Vikash Sharma, Drew Groner, Rose Anna McGovern, Brian Cordes, Dan Rosenfeld, and Albert Lau all illuminated key industry topics, like:   ✨ The future of streaming media and free ad-supported TV ✨ Innovative marketing strategies for advertisers in a convergent landscape ✨ Advancements in data-driven measurement and identity   We also unveiled MyFree DIRECTV, our new free ad-supported streaming (FAST) service launching 11/15!    Last week's energy was unmistakable, and we’re already looking forward to next year.

A big thank you to Amy Leifer, Vikash Sharma, and Evan Shapīro for diving into the evolving impact of free ad-supported streaming (FAST). Their conversation navigated how brands can effectively reach viewers with content they love, especially with the upcoming launch of MyFree DIRECTV. This new FREE service will provide direct access to premium curated content on a plethora of screens and devices. FAST has undoubtedly become an essential tool in today’s advertising toolbox, and DIRECTV is leaning in. #FAST #FASTChannels #Advertising

Incredible night at the 75th annual technology and engineering EMMY awards. Honored to receive our third EMMY for the innovation of the targeted pause ad, which has become widely adopted across the TV and streaming communities and has been recognized by the National Academy of Television Arts and Sciences for outstanding achievement. #emmyawards #natas #advertisinginnovation DIRECTV DIRECTV Advertising