M Science’s Post

𝙎𝙝𝙖𝙧𝙚 𝙩𝙝𝙚 𝙂𝙡𝙤𝙗𝙖𝙡 𝙨𝙖𝙡𝙚𝙨 𝙤𝙛 𝙩𝙝𝙚 𝙩𝙤𝙥 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙖𝙥𝙥𝙖𝙧𝙚𝙡, 𝙖𝙘𝙘𝙚𝙨𝙨𝙤𝙧𝙞𝙚𝙨, 𝙖𝙣𝙙 𝙛𝙤𝙤𝙩𝙬𝙚𝙖𝙧 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 2023 𝙛𝙤𝙧 𝙮𝙤𝙪. 🌎💼 In 2023, Nike led global sales in performance apparel, accessories, and footwear, surpassing $51.5 billion and maintaining its position as a market leader. Competitors such as Adidas, PUMA, and Under Armour also showcased strong performances, reflecting a dynamic and competitive industry landscape. The companies listed are ranked as follows: 1️⃣ Nike 2️⃣ adidas 3️⃣ PUMA Group 4️⃣ lululemon 5️⃣ Under Armour 6️⃣ 𝗟𝗶 𝗡𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 7️⃣ Deckers Brands 8️⃣ Columbia Sportswear Company 9️⃣ Gildan 🔟 ASICS Corporation 1️⃣1️⃣ FILA Competitors such as Adidas AG, PUMA SE, and Under Armour, Inc. vie for market share within similar segments. However, Nike's brand value has consistently outstripped its rivals', with a notable gap, particularly against adidas. The market is witnessing remarkable growth fueled by the increasing health and self-consciousness among consumers, driving an active lifestyle trend. #PerformanceApparel #Footwear #Sportswear #AthleticWear #GlobalSales #Nike #Adidas #PUMA #UnderArmour #Lululemon #FashionIndustry #MarketTrends #BrandCompetitiveness #fashionapparel #apparelaccessoies #ESG Data source: Statista

I’ve always been loyal to Nike and Adidas, and that's true for a lot of people. But recently, we’ve seen a lot of uptick in other brands like Salomon, Asics, and On. These brands have been dominating the footwear resell market for some time now. Why is that? In part, it’s due to the rise of gorpcore – the blend of outdoor wear and style. People seem a lot more interested in the outdoors post-COVID, spurring demand for functional and practical goods that don’t compromise aesthetics. Yet, gorpcore was gaining popularity before the pandemic. So, it can’t *just* have been driven by us all being locked indoors for months on end. Perhaps people are fatigued with incumbents like Nike and Adidas? I really don’t know. But I did want to learn more about the rise of gorpcore, and that’s what my latest piece centres on. In the comments below, I’ve dropped a link to the article discussing the emergence of gorpcore, the challenges gorpcore brands face, and how K3 can help. Check it out! #fashion #apparel #gorpcore #outdoors #footwear

Marketing discussion Friday: Who’s thriving within the footwear space and why? Today's discussion was inspired by numerous conversations with alumni and industry professionals in the footwear and sportswear sectors. We've been exploring which brands are currently thriving and why. From a revenue perspective, Nike remains the leader, followed by Adidas, Skechers, Puma, Asics, Converse, and Under Armour. (https://lnkd.in/gvAEW3P4 (https://lnkd.in/gvAEW3P4) However, brands like Deckers (especially Hoka) and ON Running are making significant inroads and capturing market share . Including Columbia Sportswear, Keen and Salomon within the outdoor space. So, what are these top brands doing to stay ahead? Here are a few key factors:     1    Brand Recognition and Awareness     2    Customer Trust and Loyalty     3    Differentiation from Competitors     4    Building an Emotional Connection     5    Focusing on Premium Pricing Potential     6    Word-of-Mouth Marketing     7    Expansion Opportunities     8    Employee Engagement     9    Long-Term Business Success I believe that brands will continue to thrive if they focus on the 5 C's—Creative, Curious, Collaborative, Challenge, Consistent—and the 3 R's—Recruit, Rally, Repeat. Emphasizing these principles along with the key factors above will drive growth. What are your thoughts? #marketing #apparel #consistency #knowledge #consumer #footwear #brand #brandawareness #brand

SAY NIKE NEVER AGAIN. Nike remains the leading clothing and shoe brand for teenage consumers, but has seen a dip in interest. The brand’s share in footwear decreased 190 basis points year over year and 230 basis points compared to Piper Sandler’s fall 2023 research. Among athletic footwear brands in particular, Hoka and On increased share among upper-income teens, while Nike lost 510 basis points among that cohort. Continuing its influence among teenage consumers, 59% of the 6,020 teenage respondents in Piper Sandler’s 47th semi-annual Taking Stock with Teens survey said that Nike was their favorite footwear brand. Thirty-four percent of survey respondents also named Nike as their top clothing brand, Piper Sandler found. #nike #footwear #culture #sneakers #communities #branding #business #growth #sports #activewear

𝐒𝐩𝐨𝐫𝐭𝐬, 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 & 𝐎𝐮𝐭𝐝𝐨𝐨𝐫𝐬: 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐒𝐡𝐨𝐞 𝐀𝐜𝐜𝐞𝐬𝐬𝐨𝐫𝐢𝐞𝐬 𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 @https://lnkd.in/dE2_miDw 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐟𝐨𝐨𝐭𝐰𝐞𝐚𝐫 refers to those shoes that are designed for sports and other outdoor activities. The global consumption volume indicates a trend of these being used as casual and fashion footwear by people of all age groups. The market offers a variety of footwear with options in color, design, and price to cater to the needs and purchasing abilities of individual customers. Sales expansion through online channels, innovative product launches, and attractive marketing and promotional strategies that are adopted by companies led to rise in growth of the athletic footwear market size. The market is highly competitive with players making huge investments in marketing channels and brand building. This highlights their presence and helps establish their brand value to attract an increased volume of consumers. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐚𝐥𝐮𝐞 𝐨𝐟 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 The athletic footwear market was valued at $109.7 billion in 2020, and is projected to reach $165.0 billion by 2030, registering a CAGR of 4.2% from 2021 to 2030 𝐌𝐚𝐣𝐨𝐫 𝐤𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: Asics Corporation, Adidas AG, Puma, VF Corporation, Nike, Inc., FILA Korea, Ltd., New Balance, Inc., SKECHERS, Inc., K-Swiss, Inc., and Wolverine World Wide, Inc. #athleticfootwear #footwear #footwearindustry #sportsindustry

𝐒𝐭𝐞𝐩 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐆𝐚𝐦𝐞: 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐧𝐞𝐚𝐤𝐞𝐫 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐀𝐰𝐚𝐢𝐭𝐬! 👟✨ 📥 Download PDF Sample Copy: https://lnkd.in/dpkjWv36 The global sneakers market size was valued at USD 78.59 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 5.2% from 2022 to 2030. This thriving industry is characterized by continuous innovation, blending style with performance to meet the evolving demands of consumers. From casual wear to athletic needs, the sneaker market caters to a diverse range of preferences. By Product Type: -Low-Top -Mid-Top -High-Top By End-User: -Men -Women -Kids Leading Companies: Nike. adidas New Balance Athletics, Inc. ASICS Corporation. Kering SA Skechers Under Armour VF Corporation. PUMA Group RELAXO FOOTWEARS LIMITED #Sneakers #Footwear #Nike #Adidas #NewBalance #ASICS #Kering #Skechers #UnderArmour #VF #Puma #RelaxoFootwears #Fashion #AthleticWear #ShoeTrends #MarketGrowth #InnovationInFootwear #NikeInc. #AdidasAG #NewBalanceAthleticsInc. #ASICSCorp. #KeringSA #SkechersUSAInc. #UnderArmourInc. #VFCorp. #PumaSE #RelaxoFootwearsLtd. #RA Research Allied

𝐋𝐚𝐜𝐞 𝐔𝐩 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 𝐃𝐢𝐯𝐞 𝐃𝐞𝐞𝐩 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 The Global #Athletic_Footwear_Market size was valued at around USD 135 billion in 2023 and is expected to grow at a compound annual growth rate or CAGR of 4% from 2024-30. 𝐆𝐞𝐭 𝐚 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 - https://lnkd.in/gZZfz2cH MarkNtel Advisors - Market Research Company 𝒐𝒇𝒇𝒆𝒓𝒔 𝒂 𝒄𝒐𝒎𝒑𝒓𝒆𝒉𝒆𝒏𝒔𝒊𝒗𝒆 𝒎𝒂𝒓𝒌𝒆𝒕 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 & 𝒂𝒏𝒂𝒍𝒚𝒔𝒊𝒔 𝒓𝒆𝒑𝒐𝒓𝒕 𝒕𝒉𝒂𝒕 𝒆𝒒𝒖𝒊𝒑𝒔 𝒚𝒐𝒖 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒆 𝒕𝒐 𝒄𝒐𝒏𝒒𝒖𝒆𝒓 𝒚𝒐𝒖𝒓 𝒈𝒐𝒂𝒍𝒔: ✅ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐫𝐢𝐯𝐞𝐫𝐬: Uncover the trends propelling the athletic footwear market, including rising fitness awareness, technological advancements, and the growing influence of athleisure. ✅ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Identify lucrative segments within the market, such as performance footwear, casual athletic shoes, and the surging demand for eco-friendly materials. ✅ 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬: Gain insights into the growth potential of different regions, allowing you to tailor strategies for specific markets. 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬- adidas, Nike, PUMA Group, ASICS, FILA, Under Armour, Reebok, US POLO ASSN and Others #athleticfootwear #marketresearch #marketanalysis #sporstwear #fitness #athleisure #growth #marketresearchreports #marketanalysis #marketgrowth #industryanalysis #industrygrowth #consulting #marknteladvisors

Athletic Footwear Market Reach US$ 110.40 Bn by 2030. Request Free Sample Copy: https://lnkd.in/dusCH8p3 The global athletic footwear market size was valued at USD 68.26 Bn in the year 2023. It is estimated to expand at a CAGR of slightly over 7.11% percent from 2024 to 2030. Increasing enthusiasm & consciousness regarding the health benefits of sports and fitness activities, flourishing retail e-commerce sector worldwide, & increasing levels of disposable income of customers are expected to be the key trends stoking market development. Market Key Players: 1. adidas 2. ASICS 3. FILA 4. LOTTO SPORT ITALIA S.P.A. 5. New Balance Athletics, Inc. 6. Vans 7. Nike 8. Puma Security 9. REEBOK INTERNATIONAL LIMITED 10. Saucony #AthleticFootwear #SportsShoes #RunningShoes #FitnessFootwear #SneakerCulture #Sportswear #PerformanceShoes #Activewear #TrainingShoes #FootwearInnovation #SportingGoods #Athleisure

Top 5 Footwear Brands According to Gen Z This eye-catching pie chart reveals the top footwear brands dominating the hearts (and feet) of Gen Z, according to a recent study. 1) Nike reigns supreme with a commanding 61% share, solidifying its position as the ultimate Gen Z status symbol. 2) Converse follows at a distant second with 9%, proving that Chuck Taylor never goes out of style. 3) Adidas and New Balance tie for third place with 7% each, showcasing the enduring appeal of classic athletic footwear. 4) Vans round out the top 5 with 3%, capturing the skater's cool aesthetic. A combined 17% goes to "others," suggesting a diverse range of footwear choices among Gen Z. What are your thoughts on these results? Share your favorite footwear brand in the comments below, and let's start a conversation! Follow for more about Sports business news Image credit : Marketing Mind #GenZ #Footwear #Trends #Nike #Converse #Adidas #NewBalance #Vans

As the online experience becomes increasingly 3-dimensional, it's clear that some businesses will emerge as winners while others fall behind. To stay ahead of the curve, it's crucial to have access to a 3D model representation of your product. Take a look at Zach Footwear as an example of a company that's leveraging CGI to create some truly impressive content. Stay ahead of the game by embracing the future of online experiences. #3DModeling #CGI #OnlineExperience #ZachFootwear