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Join us for an enlightening dive into e-commerce marketplace expansion! 🚀 Our latest episode of the EcomOps podcast features David Cikanek, the Head of Global Sales and a marketplace expert from EXPANDO. Discover invaluable insights as David shares his wealth of knowledge on connecting local stores to global marketplaces and guiding brands through the intricate landscape of online sales platforms. Tune in now to gain essential tips and strategies for maximizing your e-commerce presence! 🎧 #EcomOps #Ecommerce #MarketplaceExpansion #PodcastGuest #GlobalSalesExpert #syncspider #ecomopspodcast

Join us for an enlightening dive into e-commerce marketplace expansion! 🚀 Our latest episode of the EcomOps podcast features David Cikanek, the Head of Global Sales and a marketplace expert from EXPANDO global. Discover invaluable insights as David shares his wealth of knowledge on connecting local stores to global marketplaces and guiding brands through the intricate landscape of online sales platforms. Tune in now to gain essential tips and strategies for maximizing your e-commerce presence! 🎧 #EcomOps #Ecommerce #MarketplaceExpansion #PodcastGuest #GlobalSalesExpert #syncspider #ecomopspodcast

Marketplaces dominate the online retail market across the world. Alongside the traditional powerhouses of Amazon, eBay and Zalando there are now marketplaces for many specialist sectors, plus growing third-party offerings of massive high street brands like Argos, Next and Marks and Spencer and John Lewis & Partners. In an environment when it can be difficult for your brand to reach new customers, it seems a no-brainer to try and sell your product through at least some of these channels. Well, maybe it is and maybe it isn’t. Like many things, it depends. In episode 4 of our latest season of The Multichannel Success podcast we look at the questions you should be asking if you’re thinking about selling through new channels. First and foremost, there’s the question of what you’re trying to achieve and whether and where it fits into your overall growth strategy. You need to ask whether selling through channels strengthens or weakens your brand; what it means for your own website or stores; how it impacts your digital marketing; and what it does to your margins. We also look at what it takes to be successful if you choose to sell through channels. We’re joined in this podcast by Dan Burnham of Listabl, a genuine industry expert on what it takes to succeed in channels.  He talks us through the things you really need to do if you’re going to take this seriously and make it work. David Kohn and David Worby joined Dan and also brought hands-on experience to the discussion. Both have experience of working for retail brands selling through marketplaces, and not all of it was good. Hopefully we learnt a thing or two from the setbacks as well as the successes.  This is a subject that we think everyone should have on their agenda and this podcast should help with both the strategic questions and with the practical actions you need to undertake. Many thanks to Sweft for sponsoring season 3 of the Multichannel Success podcast. We hope you find it useful, link below: https://lnkd.in/dnmU9HuB #multichannelsuccess #ecommerce #marketplaces #digitalmaturity

Marketplaces dominate the online retail market across the world. Alongside the traditional powerhouses of Amazon, eBay and Zalando there are now marketplaces for many specialist sectors, plus growing third-party offerings of massive high street brands like Argos, Next and Marks and Spencer and John Lewis & Partners. In an environment when it can be difficult for your brand to reach new customers, it seems a no-brainer to try and sell your product sell through at least some of these channels. Well, maybe it is and maybe it isn’t. Like many things, it depends. In episode 4 of our latest season of The Multichannel Success podcast we look at the questions you should be asking if you’re thinking about selling through new channels. First and foremost, there’s the question of what you’re trying to achieve and whether and where it fits into your overall growth strategy. You need to ask whether selling through channels strengthens or weakens your brand; what it means for your own website or stores; how it impacts your digital marketing; and what it does to your margins. We also look at what it takes to be successful if you choose to sell through channels. We’re joined in this podcast by Dan Burnham of Listabl, a genuine industry expert on what it takes to succeed in channels.  He talks us through the things you really need to do if you’re going to take this seriously and make it work.  David Kohn and David Worby join Dan bringing hands-on experience to the discussion. Both of us have experience of working for retail brands selling through marketplaces, and not all of it was good. Hopefully we learnt a thing or two from the setbacks as well as the successes.   This is a subject that we think everyone should have on their agenda. This podcast should help with both the strategic questions and with the practical actions you need to undertake. We hope you find it useful click on the link below.https://https://lnkd.in/eKHiBfg3 #multichannelsuccess #digitalmaturity #marketplaces #ecommerce

Is commerce turning into a commodity? Nik and Moiz had an interesting point on the latest episode of the Limited Supply podcast: there is a non-insignificant number of DTC brands that rely heavily on TikTok Shop, Facebook Shops, and the like, and really couldn’t care less about Shopify or any other e-commerce platform for that matter. While this is certainly not the case right now, it is not entirely outlandish to imagine a future, a few years down the road, in which most brands complete their transactions at the point of customer acquisition rather than relying on a third party to power their checkout. Call it the hyper-commoditization of commerce, if you will: the first wave was open-source e-commerce platforms; the second wave was SaaS platforms; could the third wave be a holistic integration of commerce in our media consumption and social interactions? Ultimately, Shopify would still be well-positioned to capitalize on this shift. In fact, I suspect they might be already preparing for that future, hence their slow but systematic repositioning from e-commerce to entrepreneurship. That said, it would still be a pretty seismic change. Tim / Max / Phil / Filippo thoughts? #ecommerce #shopify #tech #retail #dtc

I had the privilege of sitting down with Daniel Folkman at Gopuff to talk about the instant commerce platform's latest initiative to close the loop on content x commerce for large CPGs like Unilever, Mondelēz International, Mars, and Nestlé. In the era of platforms like Instacart, Amazon, and Gopuff such brands can no longer justify spending hundreds of millions on large media buys without linking spend to transaction data. Gopuff is unveiling two products: the first is Storefront, an out-of-the-box Shopify template tied to its APIs to enable brands to quickly stand up D2C sites that deliver their products in as little as 15 mins. The second is Fulfillment Powered by Gopuff, which will soon let any Shopify merchant with inventory on Gopuff allow the platform to instantly fulfill its products to consumers located near its ~400 microfulfillment centers. While Gopuff does have its own retail media network, expanding outside of its core app to hundreds of millions of eyeballs makes a lot more sense. At the end of the day, it wants to make media more shoppable and efficient as it strives to become the fabric of instant commerce. Full story on HNGRY Trends 👇 https://lnkd.in/dCiVdQvY #ecommerce #egrocery #retailmedia #b2b #d2c #omnichannel #advertising #ads #digitalmarketing #data #customerdata

Because there's more to China than just Temu ... 😉 "In this second instalment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China’s digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Alibaba and JD.com and dives into emerging platforms like Douyin and RED." "The episode begins with a discussion on Alibaba and JD.com, traditional giants in the Chinese e-commerce space. Ed analyzes how these companies adapt to changes in consumer behaviour and technological advancements. He specifically touches on Alibaba’s “user-first” strategy and its implications for Taobao and Tmall’s performance this year. Shifting focus to Alibaba’s grocery arm, Hema, Ed explains why this segment of Alibaba fascinates him due to its innovative integration of online and offline retail, significantly enhancing the consumer shopping experience." "The conversation then pivots to Douyin, the Chinese counterpart of TikTok, which has successfully morphed into a robust e-commerce platform. Ed discusses the reasons behind Douyin’s e-commerce success and offers strategic advice for brands considering launching a store on the platform. Additionally, Ed assesses the potential of RED (Xiaohongshu) as an e-commerce platform built on top of its social media roots, exploring its unique position in the market." "The episode also delves into the intense competition in local services in China, identifying key players and analyzing who is leading and why." "Finally, Ed highlights other exciting trends in China’s digital space that are shaping the future of e-commerce and digital interaction in one of the world’s most vibrant markets." Discussion Points: - The adaptation of Alibaba and JD.com in the evolving e-commerce landscape. - Analysis of Alibaba’s “user-first” strategy and its impact. - Insights into Hema’s role within Alibaba’s ecosystem. - Douyin’s rise as a formidable e-commerce platform. - The potential of Little Red Book as an e-commerce site. - Overview of the competitive local services market in China. - Emerging trends in China’s digital space that are reshaping the industry.   https://lnkd.in/d3h4AyKd

D2C isn't just a channel, it's a launchpad for turning your label into brand. Here are a few labels (that they were) that turned into Marquee brands via D2C. 1. Allbirds: The comfy wool shoe giants started in a living room, now boasting $1.7 billion in revenue! Shopify's scalability helped them soar. 2. Chubbies: These "shorts for dudes" went from a Kickstarter campaign to a $45 million powerhouse! D2C made scaling a breeze. 3. Beardbrand: From crafting beard oil in their kitchen to a $7 million empire! App integrations helped them manage everything seamlessly. 4. Holo Taco: Simply Nailogical's nail polish line sold out in minutes, generating $1 million in its first day! Fast setup and global reach propelled its launch. 5. Blume: This period care company empowers women and boasts $80 million in funding! Subscription features helped them build loyal customers. #ecommerce #advertising #ppcadvertising #amazonppc #amazonads #googleads #agency #facebookmarketing #facebookadvertising #socialadvertising #socialmedia #ecommercestrategy #onlineretail #brand #onlineretail #brand #dtc #d2c #dtcmarketing #d2cmarketing #privatelabel #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #cpg

🌟 Opening new doors in the retail world! 🌟 🔍 Did you know that TikTok is not just for viral dances and cat videos? 🤔 A recent collaboration between Celigo and TikTok Shop is unlocking fresh possibilities for retailers. Here's why this partnership matters: - **From Research to Retail**: 25% of consumers use TikTok to research products before hitting that 'Buy Now' button. - **Streamlined Operations**: Through Celigo's integration, retailers can streamline their operations and enhance the shopping experience. - **Data-Driven Decisions**: With synced data and insights, businesses can make informed decisions, boosting sales and innovation. Ready to dive into the future of social commerce? 💡 https://lnkd.in/dx6pN8SH

Achieving a great return on your ad spend isn't just about how much cash you're throwing at your ads; it's all about getting results organically. It's way more nuanced than that, especially when you're playing in a tight field like online marketplaces. Join Michael Maher, Chief Idea Officer of Cartology, and Brett Bohannon, Founder of Amazon with Brett. They're diving deep into what it really takes to stand out on Amazon, from making your initial sales to climbing up to that coveted first page organically. And in a jungle like the beauty category? You've gotta be extra savvy with where your budget goes. 🚀 Keen to get the inside scoop on making your ad spend work harder and smarter? Watch the full conversation here 👉 https://loom.ly/Q4ZgGBg and hit that follow button. We're here to share all the tips to boost your online game and make your brand shine. Let's do this together! 🌟 #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel