MAD//FEST’s Post

The best marketing campaigns are not just a product of luck. From our experience, we’ve found a hidden gem that can help you create a successful campaign. It's the art of asking the right questions – questions that can transform a mere concept into a campaign that captivates hearts and minds. If you’re looking to enhance your marketing efforts and drive real growth for your business; read this blogpost where we explore 8 key questions that will help you create captivating and highly successful campaigns. Click on the link below to read more https://wix.to/86CXRx2

🚀 Exciting Collaboration Alert: Adlantis & Waves Forge Ahead with Unparalleled Marketing Dominance 🌐💡   Discover how these giants in digital marketing are redefining industry standards through innovative strategies and relentless pursuit of excellence. From transforming luxury brand narratives to achieving monumental revenue milestones, learn what makes their partnership a beacon of success in the global market. https://lnkd.in/eFHNXT8T   #DigitalMarketing #Innovation #BusinessGrowth #CreativeMarketingSolutions #MarketingSuccess

#Brand Creator Partnerships🤝 Ever wondered what makes a marketing campaign not just good, but great? Well, it’s all about the power of the Brand-Creator partnership. As the digital marketing environment continues to evolve, the importance of nurturing these relationships grows even more significant. Here’s how brands can make these long-lasting partnerships with creators:

A lot of times the value of marketing is around "raising brand awareness" - but often there is pushback on how that is measured. One very simple measurement is - did the website traffic go up? If people are more aware of us then we could quantify that by seeing more website traffic. If the 'awareness' doesn't drive any actual engagement with the company then it's less compelling of a value. Example: (half joking) I'm AWARE of the country of Peru. But I am not engaging with it in any way.

Struggling to elevate your brand’s presence online?🤔 Time is ticking! As our Chief Marketing Officer Trijah mentions, we live in an attention economy. If your brand is not leveraging from this and utilising a good strategy to bring awareness, you need to step up your game. Message us today! 📲

What other companies would you like to see make strategic moves in the marketing industry? Let us know your thoughts! https://lnkd.in/eHEA_4kc #MarketingRevolution #BusinessNew #obeworldwide #playmakerexperiential

How many Performance Max campaigns should you be running? There are three main factors to consider: your current brand awareness, budget, and volume of products. If you're investing between £5k-£10k per month on Performance Max or have around 200 products or less, generally one campaign is best. However, if you're investing over £10k per month or have a high product inventory, running just one campaign may be limiting your performance. In this case, consider building out a few additional campaigns to boost your overall performance. Stay tuned for my upcoming post on the different kinds of Performance Max campaigns that I run, which will be posted on Tuesday. 💡

What’s the value of involving CEOs in agency meetings? 🤔 It’s uncommon for the CEO to play an active role in the brand’s relationship with its creative agency. Typically, their involvement extends to the final reveal before a campaign launch or assessing marketing budgets in an annual review. But for Virgin Atlantic, Rightmove and the RSPCA, involving the CEO in their creative agency meetings helps streamline decisions, build trust and avoid “big surprises” in the final stages. So, does having the CEO more involved with a brand’s creative agency partners – from pitching to meetings to launch day – benefit or harm the role of marketing? 🔗 Link in comments for brands and agencies' full thoughts and experiences. Thanks for chatting: Matthew Bushby, Josh Harris, Annabelle Cordelli, Alice McGinn, Chris Sherwood, Alex Bird and Rebecca McKinlay

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