Mad Rabbit’s Post

Meet this week's 'Marketer To Watch': Chris Lyn-Sue, VP, Head Of International Markets, at Papa Johns! With 20 years of marketing and branding experience, Chris manages the holistic business strategy, operations, and global marketing efforts for the Papa John's brand throughout Asia-Pacific, Europe, the Middle East, Africa, and Latin America. In his interview, Chris shares career highlights, recent campaign wins, and game-changing advice for marketers today. Click here to read his full interview story 💻: https://lnkd.in/ejEZAKif #marketersthatmatter #marketing #marketingleader #thoughtleader #leadership #leadershiptips #marketinginsights

Meet this week's 'Marketer To Watch': Chris Lyn-Sue, VP, Head Of International Markets, at Papa Johns! With 20 years of marketing and branding experience, Chris manages the holistic business strategy, operations, and global marketing efforts for the Papa John's brand throughout Asia-Pacific, Europe, the Middle East, Africa, and Latin America. In his interview, Chris shares career highlights, recent campaign wins, and game-changing advice for marketers today. Click here to read his full interview story 💻: https://lnkd.in/ejEZAKif #marketersthatmatter #marketing #marketingleader #thoughtleader #leadership #leadershiptips #marketinginsights

Meet this week's 'Marketer To Watch': Chris Lyn-Sue, VP, Head Of International Markets, at Papa Johns! With 20 years of marketing and branding experience, Chris manages the holistic business strategy, operations, and global marketing efforts for the Papa John's brand throughout Asia-Pacific, Europe, the Middle East, Africa, and Latin America. In his interview, Chris shares career highlights, recent campaign wins, and game-changing advice for marketers today. Click here to read his full interview story 💻: https://lnkd.in/ejEZAKif #marketersthatmatter #marketing #marketingleader #thoughtleader #leadership #leadershiptips #marketinginsights

Meet this week's 'Marketer To Watch': Chris Lyn-Sue, VP, Head Of International Markets, at Papa Johns! With 20 years of marketing and branding experience, Chris manages the holistic business strategy, operations, and global marketing efforts for the Papa John's brand throughout Asia-Pacific, Europe, the Middle East, Africa, and Latin America. In his interview, Chris shares career highlights, recent campaign wins, and game-changing advice for marketers today. Click here to read his full interview story 💻: https://lnkd.in/ejEZAKif #marketersthatmatter #marketing #marketingleader #thoughtleader #leadership #leadershiptips #marketinginsights

I am pleased to have had the opportunity to discuss the dynamic and increasingly crowded PR and advertising landscape with Fast Company Middle East. In today’s environment, standing out demands more than just creativity—it requires a clear strategy, adaptability, and the courage to take #bold steps – one of APCO’s core values. Read the article to explore how agencies can effectively navigate these challenges to make a meaningful impact. #FastCompanyMiddleEast #FastCompanyME #APCO #APCOMENA #UnCommonGround #Advisory

Dumping your CMO as a scapegoat for lost sales? Think again. In many cases, they're not responsible. As the shortest tenured executive at most companies, CMOs are an easy target. But cutting them may not be the right answer if other leaders are making all the client-side decisions. Perhaps it's time for more companies to consider a Fractional CMO and reevaluate who really owns sales decisions, sales leadership, and client relationships. Often, it's not the CMO's responsibility at all. #CMO #MarketingExecutive #MarketingLeader #CreativeLeader #CreativeExecutive

Kanye West's recent Super Bowl ad campaign is a testament to the power of taking the road less travelled. According to Forbes, the campaign was a "masterstroke" in leadership and innovation, and it's not hard to see why. West's focus on ROI (return on investment) is a reminder that marketing should always be about results. Let's take a page out of Kanye's book and embrace creativity and innovation in our own marketing efforts. #marketing #innovation #leadership #ROI

Digiday’s latest article “Never heard of Adfidence? You might soon if you have brand safety concerns” is describing how our tools help advertisers address the issues before they arise.    Michael Burgi calls out how Adfidence is pioneering the new category of campaign setup governance with its focus on preemptive measures, including brand safety.   Our CEO and co-founder Jacek Chrusciany is quoted throughout, including stressing the need for this initiative to be driven by senior leadership. #adtech #martech #brandsafety https://lnkd.in/dFdZBPej

Mamoon Sbeih, APCO's MENA president, was featured in a recent Fast Company Middle East article in which he emphasizes clients' evolving expectations and the importance of delivering their brand promises.   Read the full article here: https://lnkd.in/duJ5N-ks   #leadership #prtrends #brandstrategy #strategiccommunications #uncommonground

The Detroit Lions have made impressive organizational strides in recent years, transforming into one of the NFL’s most exciting teams. After years of rebuilding, their success is rooted in smart leadership, strong team culture, and savvy personnel decisions. Under the guidance of GM Brad Holmes and Head Coach Dan Campbell, the Lions have built a roster that balances star power with depth, featuring players like Amon-Ra St. Brown, Aidan Hutchinson, and rookie standouts from their 2023 draft class. These efforts culminated in a standout 2023 season and set high expectations for continued success in 2024. This highlights the critical role that people within an organization play in achieving success. It’s a testament to how powerful teamwork can be when individuals come together with a shared vision. True success is built on collaboration, where the combined efforts of many drive progress toward a common goal. For more details on their journey and the exciting future ahead, check out this recent article: Detroit Lions Recent Success and 2024 Expectations. https://lnkd.in/d7GxWvqi #Teamwork #Leadership #Collaboration #Success #TeamGoals #OrganizationalSuccess #UnitedForSuccess #WorkCulture #Sports #Sportindustry #NFL #Americanfootball