Pixel’s Post

As you may have seen, FOOH (Face-to-Face Out-of-Home) advertising is presented as one of the most innovative advertising strategies in recent years. However, upon closer examination, it becomes evident that it is not a completely new approach but rather an evolution of previous practices of 3D integration over real Footage called it VFX, enhanced by the digital age. Historically, advertising strategies have employed direct contact tactics and point-of-sale experiences similar to those seen in current DOOH & FOOH advertising as their natural evolve. What has changed is the use of digital technology to amplify these traditional methods. The ability to integrate real-time data, personalize messages, and create interactive experiences has increased the impact of these strategies, but the fundamental concept of direct interaction was already present in conventional marketing. FOOH advertising represents not a radical break from the past but a refinement of proven techniques, driven by the possibilities offered by digital technology. I would love to share an old example I could be involved before everyone call this trend FOOH , hope you like it. #classic #3D #integration #surreal #Fooh #fake #reality #Metaverse #tittle #sequence #promo #advertisment https://lnkd.in/ejtHKuX8

ICYMI: Pixel 8 Super Bowl ad is about the camera and Guided Frame

Get game ready! We recently launched a program with Ferrara for their NERDS® Gummy Clusters campaign at Walmart. This interactive campaign includes a personality quiz that lets shoppers find out which part of the NERDS® Gummy Cluster they are, an opportunity to add the products directly to their digital shopping carts, and more! For the full experience, check out the campaign here: https://lnkd.in/gv_anuNz #ferrera #confectionery #confectioneries #candy #gameday #gamedayready #pathtopurchase #marketing #cpg #cpgindustry #cpgbrands #cpgs #consumerpackagedgoods #shopperexperience #interactiveexperience #digitalexperience #personalization #interactivecontent #interactivemarketing #adtech

👨⚖️ Header Bidding in Real World: Auction House Imagine publishers are selling ad space like antiques at auction. Multiple ad exchanges are bidding in real-time to get the best deal. Traditionally, ad space goes through a single ad exchange, limiting competition. Header Bidding allows publishers to invite multiple exchanges to bid on their ad space at the same time. This real-time auction creates fierce competition, driving up bids and maximizing revenue for publishers. #headerbidding #adtech #publishers #adspace #programmatic

The usual flow I go through when giving a demo of the Propellor Sports Company platform is: 1️⃣ Create a ticket for one of my teams and quickly explain what that means and how it works 2️⃣ Switch to my text messages screen and show how all notifications happen on Propellor directly through group text chats 3️⃣ Go back to Propellor and walk through adding a pick, using the search, and all the ways we make it easy for users to quickly find what they are looking for 4️⃣ Go back to that ticket I made during Step 1 and show how other people on the team have started adding their picks and how payouts update accordingly There is almost always confusion during Step 4. Steps 2 - 4 take a couple minutes max and people are always thrown off by how quickly my teammates have added picks. Almost every time I get asked some version of "Is this all live let?" assuming that everything I just showed them was done in a demo environment. It always makes me feel good to say "This is all live and those are real people adding real picks, right now." This is exactly why we opted to build our messaging system in the way we did instead of push notifications or in-app alerts. A main focus for us while building Propellor has been to create an intuitive UI with smooth UX so people across the entire spectrum of experience with fantasy platforms can quickly jump in and start playing with their friends. In my opinion, most platforms in this space contain a bloated frontend with a clunky backend and I refuse to let that be us. I think we've nailed that, tbh. Sign up and give it a try 👉 https://lnkd.in/g4qZT8cu

Scenario: If hired by device that makes people look younger and asked to develop a top-of-the-funnel ad, I'd design this. Reasoning: the purpose of an ad is to activate and stroke curiosity. The rest of the conversion action happens on the product page. My mockup:

Screaming Frog is a tool I use for every SEO and SXO project I work on, and Freddie Chatt currently has a giveaway for a 10-year license! Even if you're not an SEO, just a handful of the things it's brilliant for are: Crawling your website to see all URLs (live, 301s or 404s) and the metadata against them. Seeing where you do and don't have interlinking and finding opportunities for it. Identifying page load speeds and where you could make a page a little faster. Find all your .jpgs or .pngs and their naming conventions on mass to improve images for image search. Check out Freddie's post 👇 and I hope you win! #ScreamingFrog

For mobility purposes, when I prefer to keep things simple. I see people going to events with massive amounts of equipment. This hampers the ability to be RUN AND GUN... I prefer to have as much mobility as possible. This setup varies and is constantly evolving. If you have questions about my tech just let me know in the comments. Sometimes I review things to inspire other creatives. See you next at devcom, gamescom and DMEXCO - Digital Marketing Expo & Conference! _____ #Equipment #Videography #ContentCreation #ContentCreator #KeepItSimple #VideoCreation #Interviews #Media #Press

Mindshare research found that 48% of 18- to 44-year-old global respondents engage in digital communities, more than in real-life communities. With this in mind, we outline 5 ways brands can leverage in-gaming advertising and why it matters. Videogames are currently a rather untapped space for mainstream advertising. I mean console/PC games, rather than mobile games since they are far from ad-free.

Million Dollar Homepage Did you ever have crazy ideas but never pursued them because you thought they were silly? In 2005, Alex Tew took a leap. He created a clever way to make $1,000,000 with Million Dollar Homepage - 1,000,000 pixels available - sell ad space for $1/pixel - low cost & available to anyone SOLD OUT in months LESSONS LEARNED - Never stop being creative and innovative. - Test all your ideas, no matter how ridiculous you think they are - All you need 1 idea to work, which will spring you forward into bigger and greater things