Madroit Marketing’s Post

Struggling to effectively target your #digitaladvertising efforts in the digital age? You're not alone, and help is out there! CEO of RTBiQ Richard Lowden joins us this week on FiredUp! to discuss how Demand Side Platforms (#DSPs) can revolutionize your strategy. Listen here or wherever you get your podcasts: https://hubs.ly/Q02wGPcc0 #MarketingPodcast

The adtech stack can seem confusing - DSPs, SSPs, exchanges - and all the different channels like video, native and CTVs. It's a lot for a startup marketer to unpack. Today, we talk to Richard Lowden, the CEO of RTBiQ, a Demand Side Platform (DSP) to understand how all the elements work - and then how to choose a DSP to fit your needs. Richard has been on the publisher side, and for the last 10 years run a DSP so this is a rare chance to get inside the adtech market to see how it all fits together. If you don't know much about DSPs (and you'd be forgiven if you don't), this will really shed some light on it as we walk through how audiences are created, bids are made, ads are served and performance analyzed. My thanks to my friend Richard for patiently answering all my questions here. I hope you will learn as much from Richard as I did.

"There is a difference between income generation and exit planning work." Listen as Scott Snider and John Warrillow discuss ways to significantly build business value on the latest episode of the #ExitIsNowPodcast. Now available wherever you stream your podcasts! https://hubs.ly/Q02jsM410 #ExitPlanningInstitute #ExitPlanning #ExitPlan #BusinessPodcast

Episode 7 is now live!🎉🎙️ In this week's episode, Jordan and Winston both speak to some real-life situations they experienced in their marketing careers and in life that have taught them the power of honest and transparent marketing! Make sure you tune in to hear powerful insight from our hosts, wherever you get your podcasts!🎧 https://lnkd.in/g3t43NRQ #MadroitPodcast #RealLifeMarketing #MarketingInsight

This week on #FiredUp!, Morgan McLintic and Nicole Pytel are answering all your burning #contentmarketing questions! 🔥 Tune in to learn how you can keep up with the latest trends in this ever-changing industry. Listen here or wherever you get your podcasts: https://hubs.li/Q02rLrkc0 #MarketingPodcast

How do you maintain your culture as your company scales and grows? Listen as Scott Snider and Dan Negroni discuss culture, generations, and growth on the latest episode of the #ExitIsNowPodcast. Now available wherever you stream your podcasts! https://hubs.li/Q02mHPM40 #ExitPlanningInstitute #ExitPlanning #ExitPlan #BusinessPodcast

Please be sure to listen to the latest episodeThe Nuts And Bolts Of Selling A Service Business, featuring Lien De Pau at https://lnkd.in/gnM7MR2Y (link in BIO) or wherever you listen to podcasts. #thewidestnet #ecosystems #businesscoach #agentsofchange

Take time to catch up on one of our Marketing Rules Podcasts from a few months ago. In this episode James chats to Ben Stocken about why a business should be always investing in L&D and how to measure the results. 🎧 Listen to the episode here: https://bit.ly/3yogTPi #MarketingRules #TheVoiceOfRecruitmentMarketing #ThinkinCircles #RecruitmentMarketing #MarketingPodcast

Senior Living sales requires a human touch, right? Join Jerry Vinci  and Christie Freeze  of SalesMail  on the latest episode of ‘From Leads to Leases’ as they discuss why personalization is an essential ingredient. 🎧 Tune in now wherever you get your podcasts: https://lnkd.in/gpQ_c33b   #SeniorLiving #PodcastInsights #FromLeadstoLeases #SalesMail #HumanizingPersonalization

🎊Release Day for this awesome conversation with Jerry Vinci of CCR Growth. We talk all things #personalization in #seniorliving in this episode and you do not want to miss it! Huge shoutout to SalesMail for making it SO easy to personalize communications and connect in a really meaningful way. 🎉 Check it out on your favorite podcast platform and let us know your thoughts!