Mads Holm Olesen’s Post

New Year, New Faces… PLEASE! Our Head of Culture and Community Marketing Dominique Gardiner says: 2024 is in full swing. We’re back outside, the event invites are popping up and the major calendar moments are creeping in, such as International Women's Day, World Book Day, Mental Health Awareness Week, Eid etc. Of course brands will celebrate these moments, hopefully in an authentic way, working with well known talent, influencers and content creators who we all know, and is it a stretch to say, love? Ok too far, people who we like and who’s hustle we respect. But we know we’re not the only ones experiencing ‘Same Ol Fatigue’. We’ve been talking about Social Media VIPs and personalities in the Coldr office and quite frankly we’re bored of the same ol predictable faces! No disrespect to the talent and social media VIPs who are doing their thing and remain booked and busy, get your money up! But we need some newness, different stories and experiences, everything looks the same. Here are four ways to spice up your approach: 🧊 Celebrate the underdog 🧊 Champion underestimated communities 🧊 Collaborate with those making a difference and power moves 🧊 Spotlight the people/team behind the talent If you have ‘Same Ol Fatigue’ too and need a fresh perspective but don’t know where to start, contact us. We can support you with a talent and influencer strategy that ticks your boxes (we know it's a numbers game) and invites new communities to engage with your brand without alienating your base. Email us @breaktheice@coldr.london for more info.

🌟 Embracing the Power of Social Media for Positive Impact! 🌟 Hey everyone! 👋📱 In a world where we're more connected than ever, let's harness the incredible power of social media to make a real difference in people's lives. 🌍💪 💡 Whether it's sharing inspiring stories, raising awareness for important causes, or offering a helping hand to those in need, our online platforms give us the opportunity to create a ripple effect of positivity that can reach far and wide. ✨ Here's how YOU can use social media to impact people in a meaningful way: 1️⃣ Spread Awareness: Share information about causes, issues, or organisations that matter to you. A single post can inspire others to get involved and make a difference. 2️⃣ Amplify Voices: Give a platform to underrepresented voices and communities. Use your reach to uplift those who may not have the same visibility. 3️⃣ Educate and Inform: Share knowledge and facts to combat misinformation. Empower others with accurate information and promote critical thinking. 4️⃣ Show Kindness: Leave positive comments, engage in thoughtful conversations, and be a source of support for those who may be struggling. 5️⃣ Inspire Positivity: Share your own journey, challenges, and victories. You never know who might find strength and motivation in your story. Remember, social media is a powerful tool, and how we use it can shape the world around us. Let's choose to be a force for good, creating a virtual community that lifts each other up and makes the world a better place. 💫💙 #SocialMediaImpact #SpreadPositivity #MakeADifference #VirtualCommunity #TogetherWeCan #PositiveChange #mysassybusiness #marketing #onlinemarketing #seo #socialmediamarketing #socialmedia #marketingtips #contentmarketing #inboundmarketing #socialmediamanagement #digitalmarketingstrategy #instagramstrategy #digitalmarketingservices #smallbusinessau #northernbeaches #sydney #australia #oberon #centraltablelands

🌟 Embracing the Power of Social Media for Positive Impact! 🌟 Hey everyone! 👋📱 In a world where we're more connected than ever, let's harness the incredible power of social media to make a real difference in people's lives. 🌍💪 💡 Whether it's sharing inspiring stories, raising awareness for important causes, or offering a helping hand to those in need, our online platforms give us the opportunity to create a ripple effect of positivity that can reach far and wide. ✨ Here's how YOU can use social media to impact people in a meaningful way: 1️⃣ Spread Awareness: Share information about causes, issues, or organisations that matter to you. A single post can inspire others to get involved and make a difference. 2️⃣ Amplify Voices: Give a platform to underrepresented voices and communities. Use your reach to uplift those who may not have the same visibility. 3️⃣ Educate and Inform: Share knowledge and facts to combat misinformation. Empower others with accurate information and promote critical thinking. 4️⃣ Show Kindness: Leave positive comments, engage in thoughtful conversations, and be a source of support for those who may be struggling. 5️⃣ Inspire Positivity: Share your own journey, challenges, and victories. You never know who might find strength and motivation in your story. Remember, social media is a powerful tool, and how we use it can shape the world around us. Let's choose to be a force for good, creating a virtual community that lifts each other up and makes the world a better place. 💫💙 #SocialMediaImpact #SpreadPositivity #MakeADifference #VirtualCommunity #TogetherWeCan #PositiveChange #mysassybusiness #marketing #onlinemarketing #seo #socialmediamarketing #socialmedia #marketingtips #contentmarketing #inboundmarketing #socialmediamanagement #digitalmarketingstrategy #instagramstrategy #digitalmarketingservices #smallbusinessau #northernbeaches #sydney #australia #oberon #centraltablelands

How Has Social Media Impacted Society 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐯𝐢𝐭𝐲 Instant Communication: Social media platforms allow for real-time communication, breaking geographical barriers and enabling users to connect instantly. Networking Opportunities: Users can build and maintain relationships with friends, family, and colleagues, and connect with like-minded individuals or professionals in their fields. Diverse Perspectives: Social media exposes users to a wide range of opinions and cultures, fostering greater understanding and tolerance among different groups. 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐍𝐞𝐰𝐬 𝐃𝐢𝐬𝐬𝐞𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 Access to Information: Social media serves as a platform for sharing news, information, and educational content, making knowledge more accessible to a broader audience. Misinformation and Fake News: The rapid spread of information can lead to the dissemination of misinformation, creating challenges in distinguishing credible sources from unreliable ones. 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 Trends and Movements: Social media plays a crucial role in the emergence of trends, challenges, and cultural movements, from fashion to social justice campaigns. Content Creation: Platforms like TikTok, Instagram, and YouTube empower individuals to create and share their content, leading to new forms of entertainment and art. 𝐏𝐨𝐥𝐢𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐀𝐜𝐭𝐢𝐯𝐢𝐬𝐦 Political Engagement: Social media has transformed political campaigns and activism, allowing for greater engagement and mobilization of supporters. 𝐌𝐞𝐧𝐭𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 Community Support: Social media can provide support networks for individuals facing mental health challenges, allowing them to connect with others who understand their experiences. Negative Effects: Conversely, social media can contribute to issues like anxiety, depression, and loneliness due to cyberbullying, comparison, and the pressure to maintain a certain online persona. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Branding and Advertising: Businesses leverage social media for marketing, brand awareness, and customer engagement, often utilizing influencer partnerships to reach specific audiences. Consumer Feedback: Companies can gather feedback and insights from consumers through social media, allowing for improved products and services. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐂𝐡𝐚𝐧𝐠𝐞 Grassroots Campaigns: Social media empowers grassroots movements, enabling individuals and organizations to rally support and raise awareness about various causes. Global Reach: Issues that may have been localized can gain international attention and support through social media platforms. #howhassocialmediaimpactedsociety #socialmedia #socialmediaimpact #socialmediaimpactonmentalhealth How Does Social Media Affect Mental Health: Balancing Connection and Well-Being https://lnkd.in/eZu-4_ru

"As influencers, we can ensure older people are seen in the right ways. But it’s not just about visibility. It’s about changing the mindset. Thinking more about stage than age. This will benefit us, the brands we market and, in the long run, it will make everyone healthier and happier if we’re not chasing the illusion of youth." With consumer media habits less about age and more about life stage, Madeleine Morris, Creative Director at Cravens, asks why the advertising, marketing, and research industries are so focused on age and argues that retaining more older people in our agencies can change perceptions by debunking stereotypes in our ads: https://ow.ly/hAOH50QSthK

You may ask, Is social impact really that important for my business? The short answer – absolutely. In 2024, integrating social impact isn't just a choice; it's a necessity for businesses aiming to thrive in a conscientious marketplace. Brands dedicated to robust social responsibility not only gain millennials but also enjoy enhanced ROI. Discover why prioritizing social impact is crucial for your business's success. #socialimpact #businessinnovation #csr #employeeengagement #corporateresponsibility #socialresponsibility

In a world that's constantly evolving, social media remains our digital playground, connecting us in ways unimaginable just a few years ago. Let's take a moment to celebrate the beauty of these virtual threads that weave our lives together! Snap, Share, Connect: Social media is our canvas, and every post is a stroke of our unique story. Share your experiences, thoughts, and adventures - let your voice resonate across the digital horizon. Building Communities: Beyond the pixels, it's about people! Whether it's a like, a comment, or a share, every interaction weaves a tapestry of connections. Let's keep building communities that uplift, inspire, and support one another. Global Reach, Local Impact: The power of social media extends far beyond borders. Let's use this platform to raise awareness, share knowledge, and make a positive impact in our local and global communities. Embrace Diversity: Our feeds are a vibrant mosaic of cultures, perspectives, and ideas. Let's celebrate the rich tapestry of diversity that makes our digital world so fascinating. Digital Wellness: Amidst the scrolling, let's prioritize our digital well-being. Take breaks, mute negativity, and cherish moments offline. Remember, social media is a tool, not a measure of your self-worth. Gratitude for YOU: As we navigate the digital sea together, a heartfelt thank you for being part of this incredible journey. Your likes, comments, and shares light up our digital universe. Let's keep this digital dance alive, where every click, tap, and share creates ripples of connection. Drop a comment and share what social media means to you! #SocialMediaMagic #DigitalConnections #FacebookFamily #Gratitude

We, like senior centers, can be influencers for health and well-being, notes BetterAge Chief Immersion Officer, Ron Kaiser, Ph.D.: Now that several thousand older adults have taken our health and well-being assessment through our partnership with senior centers, I am happy to report some relevant data as well as invite you to share information and thoughts that can be helpful to us. Since my role includes being in charge of the empathy strategy that permeates all that BetterAge does, I was interested in why people take the 7-10 minutes to complete the assessment – so we started asking them. Obviously, we hope that a prominent reason is because they are seeking guidance to improve their health and well-being. While that is a strong reason, the prevailing reason that individuals have taken the assessment so far is because their senior center encouraged them to do so. Sure, part of that is by design, but it’s still very encouraging because it suggests that if an organization has a rapport with its membership, it can be a great influence in health promotion and presumably other well-being-related activities. Sometimes we may wonder how much influence we may have over promoting healthy behavior change, and our work suggests that the influence could be considerable. The challenge for us all is to determine how we can become better influencers of older adults, and then to use our influence in a positive and empathic manner. #betterage #agetech #olderadultwellbeing

The more I scroll, the less I click.   Lately, I've been thinking a lot about how we consume content on social media. I’ve noticed a trend that worries me—scrolling without stopping. We’re all guilty of it. I see something beautiful or meaningful and just keep going. I take for granted the amazing content that artists, writers, and creators put out there.   For those of us in creative industries or nonprofit sectors, this trend is disheartening to say the least. With tight budgets and big dreams, social media becomes a lifeline—a way to reach people, make connections, and bring about change. But if our hard work isn’t seen or valued, what does that mean for the future of human creativity and social movements?    Of course, for the platform owners scrolling equals advertising revenue. The more ads you look at, the happier they will be. This follows the gig economy trend where those who do the work sadly don’t get the full benefit of the value generated from their labour. In real life, I choose small businesses, local trades, community organisations wherever I can. The same values should guide my social media behaviours. I’m going to work on doing a better job here from now on.   What might happen if this trend continues? Will I, will we, lose touch with the value of people power and creativity in our lives? For many, especially those working with limited resources, social media is a vital platform to make an impact, share stories, and inspire change. For some social media pays the bills, or perhaps more correctly, does not pay the bills. If we don’t pause to engage, share, or simply appreciate, we risk eroding the very foundation that these creatives and nonprofits rely on, we risk deepening the gap between those who have and those who do not.   I’m making an effort to change my habits. Not just for my well-being, but to support the people who make our feeds a more interesting, thoughtful, and inspiring place to be. I believe we all need to stop and smell the virtual roses once in a while.   How about you? Do you find ways to make your time online more meaningful? I’d love to hear any tips or tricks for mindful consumption. Consumers Health Forum of Australia (CHF) LinkedIn #ImpactsOfScrolling #SocialMediaReflection #GigEconomy #MindfulConsumption #ScrollResponsibly #ValuesBasedLeadership Image below is a video of a person sitting in an office looking bored and scrolling on their phone. The person has curly brown hair, gold bangles and a knitted beige jumper and is holding a phone in a mint green case.

Diversity in social media is crucial as it ensures a representation of varied perspectives, experiences, and voices. It fosters inclusivity, broadens cultural understanding, and promotes a more tolerant and open-minded online community. By embracing diversity, social media platforms become powerful tools for connecting people from different backgrounds and creating a richer, more vibrant online environment.