Marketing Strategy and Insights Consultant | Applied Behavioral Economics
Sharing this Webinar on Elevating Impact and the journey to being category-centric. #shopperinsights #categorymanagement #insights
In last week’s highly rated webinar, Vista Grande and guest Central Garden & Pet took a detailed look at what it means to be category-centric. In this clip, Vista Grande founder Russ Onish unveils a quick 10-question assessment for CPGs to decide if they are too focused on brand and not category. Members, check out the entire replay on-demand in the Resource Library: https://lnkd.in/gUGGRKyD.. #Webinar #CPG #Member #Category
