As part of studies at Les Roches we were privileged to participate in the "Essence of Luxury" conference, organized by Serandipians. Philippe Montigny Nathalie WOUTERS-REMY Simon Nyeck Alberto Cavalli Katja Graisse - different speakers with different backgrounds around one topic: #EssenceofLuxury #Singularity and #Excellence, #Promise and #Fulfillment are at the core of luxury brands, their success. The essence of luxury brands lies in creating and maintaining a brand's singularity, an infinite value that requires a harmonious blend of tradition and innovation, craftsmanship and technology, authenticity, and adaptation, commitment to #socialresponsibility.
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This week on Luxury Unfiltered: "The true cost of cutting luxury prices” by Daniel André Langer, founder and CEO of consulting firm Équité. To navigate the rapidly evolving luxury market, brands may be tempted to lower prices as a first response, but it's crucial to reconsider this impulse before making that move. Brands must focus on creating and sharing its brand story first. "If there is no story, there is no value," Dr. Langer writes. "Luxury is about creating a perception of value beyond the actual product," Dr. Langer continues. "Price is not just a reflection of cost but a key part of the storytelling and value creation process." Read the full op-ed here: https://lnkd.in/gNwX8kj8 #LuxuryUnfiltered #LuxuryNews #LuxuryDaily #Equite #LuxuryBrands #LuxuryPricing
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“Simply selling exclusive products is no longer enough,” Mr. Langer said. “Rather, luxury brands catering to the most discerning clients need to create emotional connections and curate transformative experiences.” Read the full op-ed: https://lnkd.in/gVx2Fy4P #LuxuryNews #LuxuryDaily #Equite #LuxuryUnfiltered #LuxuryClients #UltraLuxury
This week on Luxury Unfiltered: "Connecting with ultra-luxury clients" by Daniel André Langer, founder and CEO of consulting firm Équité. “For decades, many brands believed that exceptional craftsmanship, quality materials and high price points were enough to appeal to ultra-luxury consumers,” Mr. Langer writes. Today, that is not the case. “Simply selling exclusive products is no longer enough,” Mr. Langer said. “Rather, luxury brands catering to the most discerning clients need to create emotional connections and curate transformative experiences.” Read the full op-ed: https://lnkd.in/gVx2Fy4P #LuxuryNews #LuxuryDaily #Equite #LuxuryUnfiltered #LuxuryClients #UltraLuxury
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Hype-centric brands are out, quiet luxury brands. Quiet luxury is redefining the meaning of luxury, placing pressure on brands deeply rooted in hype culture and flashiness. Read More: https://shorturl.at/fBDO4 #LuxuryConnect #LuxuryCruxx
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How do you maintain your brand's authentic self? How do you ensure not to get lost in the "status quo" or "sameness" ? As usual, I am curious as to how your brand is differentiating those unique qualities and services that makes you... YOU. DM me, comment here, shoot an email or HOLLA! #kyaniteandco #tobethebestistobeyourbest #liveyourbrand #operationaizeyourbrand #hollakyaniteandco
Luxury has become synonymous with sameness. Luxury has become status quo. Luxury has become a check list of tasks. Break free from "luxury" and live your brand promise! Rewrite luxury according to your brand. Our philosophy is "to be THE best, is to be YOUR best". #kyaniteandco #tobethebestistobeyourbest #liveyourbrand
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Multifaceted Professional: Coach, Project Manager, Scrum Master | Inspiring Leader & Trainer | Strategic Consultant | Engaging Public Speaker
Just attended an intriguing lecture on luxury branding with Sébastien Santos in Paris, France. Learned so much about the nuances and strategies behind creating a truly luxurious brand experience. The insights shared were invaluable and have broadened my understanding of how to elevate a brand's prestige and appeal. #Paris #SebastianSantos #BrandStrategy #Luxury #ProfessionalGrowth #LuxuryBranding
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I am always asked how I define luxury. Luxury isn't a definition, it is a feeling that a brand wants to evoke from its guests. However, brands have started to blur together and the feeling of luxury is the same. Curious, what are your brand differentiators that have been operationalized to evoke your brand's feeling? Post below or DM me! #kyaniteandco #tobethebestistobeyourbest #liveyourbrand #rewriteluxury
Luxury has become synonymous with sameness. Luxury has become status quo. Luxury has become a check list of tasks. Break free from "luxury" and live your brand promise! Rewrite luxury according to your brand. Our philosophy is "to be THE best, is to be YOUR best". #kyaniteandco #tobethebestistobeyourbest #liveyourbrand
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Touch of Whit Portfolio Item: A rich analysis of the history of luxury in Western Europe and how it came to be, with an emphasis on how it is specifically different from American luxury and what that means for luxury brands desiring to activate in new and interesting ways in Europe. #luxury #insights #consumerinsights #European #culturalstrategy
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Are luxury products truly crafted like they claim they are? Let’s take a looks at the true production journey of some of these luxury products. Read more: https://lnkd.in/erBie4B4 . . #Brandsynario #LuxuryProducts
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Why? Well, first off, teaming up with luxury brands opens doors to an exclusive world. 🚪✨ You get to rub shoulders with the crème de la crème. Secondly, these partnerships are like a VIP pass to networking with high-flyers. 🥂 And third, they're your ticket to redefining luxury living. By aligning with these brands, you amplify your own brand's sophistication and style. 💼👑 Ready to level up your luxury game? 🌟 Follow @lunarvalerian and let's make it happen together. Experience opulence, follow now. #LuxuryLifestyle #BrandCollaboration #ElevateWithStyle #LuxuryLifestyle, #GlamourGoals, #NYCChic, #FashionIcon, #EleganceInEveryday, #HighEndLiving, #StyleInspiration, #LuxuryBrands, #OpulentLife, #TrendyLiving
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Area General Manager at InterContinental Hotels Group (IHG®)
6moenjoy these 4 months Mane