Manifest’s Post

Awards are usually seen as just “another prize”. But… They can tell a touching story about a person or an organization. A powerful story about who we are and what we stand for. To win the EverGreen Beauty Queen of Sandalwood at the Chitrasanthe Film Awards 2024 is truly an honor. It shows years of hard work and doing things right, a testament to years of dedication and a commitment to our people. It’s not just about looking good. It's about making a true impact on people. I think awards help us see how much of a difference we can make in our community. What do you think about awards, and how they help businesses? Let’s talk about it. #Awards #BusinessGrowth #SuccessStory #WomenInBusiness

In a world of overstimulation, sometimes the boldest thing to say is nothing!!! When I looked at this ad for the first time, it got me thinking -what is this ad really trying to do. It didn’t immediately make sense to my marketer brain, obviously! In a world of over information where everyone has so much more to tell, this ad says nothing, literally! But when you come to think of it, the best solutions to the world’s biggest problems are actually quite simple… And with Ashish Khazanchi’s ‘enormous’ twist it becomes entertaining. Like this ad making a very simple point - get addicted. Full disclosure, I know Ashish and his team at Enormous. We worked briefly when he pitched his work for one of the brands I was working with. We did not take up his idea, but I saw his point of view. Ashish is a story teller with a very clear signature in his work. With so much complicated messaging all around us, he prefers to pick up the most compelling one and build it into an enormous cinemascope. It’s important to buy into this narrative to make it work, because there is a method to this madness. A lot of effort and thinking goes into building this narrative that make it into a piece of work you will keep going back to. As marketers, we should focus our energies in building the surround sound... Let Ashish work on the cinema! ashish khazanchi Soumitra Patnekar Joel Thottan Enormous #advertising #brandstrategy #storytelling #ads #film #brandfilm

Not seeing it. On considering this I looked at other nominations for best director: 1-Christopher Nolan Oppenheimer 2-Martin Scorsese Killers of the Flower Moon 3-Yorgos Lanthimos Poor Things 4-Jonathan Glazer The Zone of Interest 5-Justine Triet Anatomy of a Fall What was the subject matter covered and how challenging was it to storytell or direct? Which of these movies would you remove from the list to give a spot to Barbie to ✅ gender equity? I am big on gender equity. I did not see Barbie as the “feminist” movie it was portrayed to be nor do I see it as groundbreaking work. https://lnkd.in/eMux4X53. “Mattel’s involvement allows them to take control of the narrative and subsume much of the controversy that has surrounded the Barbie doll since its creation. The company itself rejects the idea that this is a feminist film, opposing Gerwig’s obvious intentions to make this a bold feminist statement.” It was savvy #marketing by a brand struggling for relevance that was a fun reason for women to do a “girlfriend” outing in all pink. It drove consumerism, as intended. It was the commercial success it aimed to be, making over $1 billion. Popularity and deeply evocative art are not usually the same. You can’t always win on all fronts. Yes, I appreciate the last scene where Barbie is at the doctor’s office. Does the nod to #womenshealth deserve an Oscar nomination? I am okay if we have a higher bar for films about women or for art.

Struggling with leading teams? Do you know about the Tuckman's principle? It was designed by Dr Meredith Belbin to teach the various stages of team development. The four stages identified by the renowned psychologist and author; FORMING STORMING NORMING PERFORMING ADJOURNING were aptly and 'entertainingly' best explained using these movie clips from one of the Marvel Studios movies. See, one of the reasons I love watching movies 🤗😀. Mastering these 4 stages of team development will give you an advantage in leadership and team management. Just to break the ice, I have mastered them😊. #gnik #grateful #uos #productionmanagement #movieproduction #filmproduction #movies #theatre #waltdisney #marvelstudios #tuckmanprinciple #belbin #teamdevelopment #team #leadership #creativity #avengers

Be brave enough to live your life on your own terms and never feel the need to apologize for it. Embrace your uniqueness, challenge societal norms, and choose the road less traveled instead of following the crowd. Stay true to your beliefs, and don't conform to others' expectations. Don't try to fit in; instead, embrace your unconventional nature and march to the rhythm of your own drum. #inspiringwomen #inspiringstories #inspiringjourney

The importance of sound design....

It’s amazing the heights that people can achieve, the impact they can drive, when they have even 2 people who see them and support them. When mentors help others walk their own path and find their very special gifts, it can unlock powerful positive change. We all have our own unique gifts. Catalysts can walk a very lonely and sometimes traumatic path. Partly it’s from not knowing oneself or understanding the power of the unique gifts Catalysts embody. And partly it’s because most people don’t stop to bring curiosity to understand those in front of them. Especially if the “don’t fit in the box”. So this week, make the time to bring your curiosity, empathy, and support to someone you don’t understand. Discover or help them find their own special gifts. Then give them the support, encouragement and space they need to activate their superpowers. #Catalyst #catalystmovement

sab log bottle se pee rahe hain... is how the ad will be recalled. which brand is this? something in a bottle is all I know. is why the first thing we learnt in advertising is BRANDING. what is branding? it's when I can tell which brand is this, even if I caught just a few frames of the ad. I can tell which which brand it is even when there was no product picture, logo, or voice over. Think Tide, Kit Kat, Harpic, Whisper, Mokobara, HDFC vigilaunty, fevicol humour, so many others. can you name some... have a ..... have a .... (am sure you know this one) 🍒 If you'd like to learn branding and marketing and consumer behaviour and the science of how businesses grow - call me. #branding #advertisingandmarketing #marketing #brandcommunications #marketingwithvani CherryPeachPlum Growth Partners Mokobara

Introducing an extended preview of Cinema Noir. When a civilization or empire is at its lowest point, artists serve as crucial truth-tellers and agents of social change, reshaping narratives, dismantling stereotypes, and amplifying marginalized voices. At the core of every brand lies the essence of its creators, their profound connection with consumers, and their commitment to evoke emotions. Cinema Noir stands as a beacon of this new paradigm, where film and media converge to forge a bond with our audience. Our distinctiveness lies in our ability to resonate deeply with individuals, transcending mere storytelling to evoke raw emotions and catalyze meaningful change. https://lnkd.in/ehTAJbGP