The old boozer is back - but did it ever leave?
If you, like us, have already given up on the Dry Jan chat and found yourself this weekend catching up with friends over a lovely pint then you might be interested in our latest insights..
With new films like Saltburn glamorising British pub culture, the latest Stella Artois’ X Palace pop-up collaboration and Martine Rose SS24 show taking place in a North London boozer - why is it that we seem to find pubs so charming?
Other than sticky tables, pork scratchings and quenching pints, pubs are a quintessential part of British culture, a place of community and unity of all classes, ages and races, the pub is a place of meaning and belonging.
From our perspective, pubs are synonymous with storytelling and a backdrop for brands, done authentically to foster connection.
A staple of a nation’s culture over the last decade, the boozer has battled with the rise of experiential and trends towards drinking less. But its place has always remained, even if the attention may have waived.
With the UK’s foodie tastemakers (pardon the pun) such as TOPJAW LTD, now also including pubs in their reccos – like where to go for the perfect pint of Guinness, you have old haunts like the Bricklayer’s Arms in Shoreditch firmly back on the map. Plus with the ‘blokecore’ trend still hanging on for dear life, the classic boozer is always going to be the perfect backdrop to show off your boxfresh Wales Bonner Samba’s.
And so in summary, pubs are seemingly back on the agenda - though for us they never really left.
#culture #pubs #community
Head of Preclinical Immunology bei Valneva
1moHow is it possible you guys always have the bestest of weather in London (!), when celebrating :)