New Podcast Alert 🚨 Our EVP, Terry Hornsby featured on the latest episode of The Media Leader UK podcast with host Jack Benjamin to discuss a pressing issue for advertisers and publishers: keyword blocklists ❗ In this episode, Terry dives into why this outdated practice continues and what needs to change so publishers can monetise brand-safe content that advertisers actually want to support. He also highlights the importance of contextual advertising regardless of the future of the cookie. A must listen - tune in to the full episode below! 🎙️ https://lnkd.in/e_6N6UhR #Podcast #AdTech #BrandSafety #KeywordBlocklists #DigitalAdvertising #Contextual #Publishers
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Why am I bullish on podcast guest appearances as an earned content pillar? - easier than creating your own podcast - cheaper than advertising on someone else's podcast - more positive content compounding than text-based content - more scalable than getting featured in print or digital publications Why am I bullish on podcasting as an owned content pillar? - you control the narrative - you host the party so 'cool kids' come to you - even more positive content compounding than guest appearances Why am I bullish on podcast advertising as a paid pillar? - consumer privacy will only increase, not decrease - more consumer privacy means less ad tracking from FB/Google - audio audiences are tuned in as opposed to tapped out Grab the bull by the horns, people. Doesn't matter if you're a brand, an individual contributor, or a media entity. You have a place in the podcasting world. #podcasts #earnedmedia #paidmedia #brandedcontent
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Despite the obvious love and popularity of short-form content, audiences still value long-form content. This is why podcasts are predicted to surge in 2024! Chad Frederick Gilbert breaks down the value of putting effort and energy into podcasts and long-form content to maximize audience reach! #podcasts #contentcreation #contentstrategy #contentmarketing #socialmediamarketing
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Legal SEO Expert & Content Writer | Elevate Your Practice With Precision Law Firm SEO | Founder of Inoriseo | 7+ Years of Experience | Open to SEO Writing Opportunities | Search Engine Optimization Specialist
Podcasts: A Sound Strategy for Law Firm SEO 🎙️ #LegalPodcasts #SEOBoost #LawFirmMarketing - Discover how hosting a podcast can engage a wider audience, generate backlinks, and boost your website traffic.
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Podcasts: A Sound Strategy for Law Firm SEO 🎙️ #LegalPodcasts #SEOBoost #LawFirmMarketing - Discover how hosting a podcast can engage a wider audience, generate backlinks, and boost your website traffic.
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Legal SEO Expert & Content Writer | Elevate Your Practice With Precision Law Firm SEO | Founder of Inoriseo | 7+ Years of Experience | Open to SEO Writing Opportunities | Search Engine Optimization Specialist
Podcasts: A Sound Strategy for Law Firm SEO 🎙️ #LegalPodcasts #SEOBoost #LawFirmMarketing - Discover how hosting a podcast can engage a wider audience, generate backlinks, and boost your website traffic.
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Legal SEO Expert & Content Writer | Elevate Your Practice With Precision Law Firm SEO | Founder of Inoriseo | 7+ Years of Experience | Open to SEO Writing Opportunities | Search Engine Optimization Specialist
Podcasts: A Sound Strategy for Law Firm SEO 🎙️ #LegalPodcasts #SEOBoost #LawFirmMarketing - Discover how hosting a podcast can engage a wider audience, generate backlinks, and boost your website traffic.
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Podcasts: A Sound Strategy for Law Firm SEO 🎙️ #LegalPodcasts #SEOBoost #LawFirmMarketing - Discover how hosting a podcast can engage a wider audience, generate backlinks, and boost your website traffic.
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Podcasts: A Sound Strategy for Law Firm SEO 🎙️ #LegalPodcasts #SEOBoost #LawFirmMarketing - Discover how hosting a podcast can engage a wider audience, generate backlinks, and boost your website traffic.
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Podcasts: A Sound Strategy for Law Firm SEO 🎙️ #LegalPodcasts #SEOBoost #LawFirmMarketing - Discover how hosting a podcast can engage a wider audience, generate backlinks, and boost your website traffic.
