MantraHouse’s Post

90% of the time i find that brands kill ads way too early… Each piece of ad creative is made up of multiple different parts from: -Headline -callouts -image/video -colours -framework Changing only one of the above can literally take your ad performance from poor to profitable so quickly. But in order to get there you have to squeeze every ounce of juice 🧃from each creative and constantly test different iterations.

The setup matters so much when it comes to shoots. Which is why we charge for the time it takes to set up. It's not as simple as showing up with a tripod, plopping a camera on it, and pressing record. There's a ton that goes into video shoots, whether it's for online campaigns or even social media content, such as: - Lighting (and how lighting can shift and move around over a couple of hours) - Sound - Preparing what you are going to say, scripts. - Wardrobe, what you are wearing - Making sure all camera settings are in order before shooting - and much more. Always make sure that the people you bring in to help you make video content are paying attention to these details. If they aren't, that means you are working with someone who is inexperienced. #video #marketing #socialmedia #dfw #dallas #branding BTS from a shoot with Bill Bledsoe

Read our latest Insight about the single-minded proposition in advertising. Most think it doesn't apply to video. Well, we're here to tell you it does. If you're about to commission a video, read this first. It will save you a small fortune because if you follow the SMP, you'll get a great video that will stand the test of time. #smp #roi #videoproduction #advertising #insights https://lnkd.in/evKzrW9D

GIG 🚨 : Research the Best Explainer Videos ever made. With a focus on fast pace + information density + style. For ex: https://lnkd.in/gBHX_ZsW + https://lnkd.in/gr5zZeiF Well known examples like Vox Explained + NerdWriter + Wisecrack are ok, but we are specifically looking for unique, lesser known, more stylistic references. And prefer under 3 minutes. Respond with an example you think fits the criteria.

This is one of the most important insights I've written. I've worked with many clients who insist on including lots of information about their product or service in a short video. I always try to convince them otherwise, explaining that it's better to focus on a single, clear message. However, they often don't listen. In my experience, videos with too much messaging never perform well, whereas those with a single clear message always do. Read this if you're making a video. #insight #smp #blog #videoproduction #help

If someone hums the jingle of a well-known advert, you instantly know the product and can recall the exact advert in your mind. Even long after the advert aired! "People will forget what you said, people will forget what you did, but people will never forget how you made them feel" You've got to create more than just another video or image; you've got to make people feel something and then connect that feeling with your brand. It's not easy to do, but if you nail it - that's advertising GOLD! #storytelling #brandrecall #marketingtips

fast. ☑ cheap. ☑ good. ☑ pick three. hire us for your next video or commercial. why? because... we make videos better. halogen.cinema is Nick Fabiano Aric Jacobson Wyatt Kedinger #VideoProduction #Advertising #Marketing #CreativeAgency #VideoMarketing #BrandContent #Commercials #DigitalMarketing #ContentCreation #MediaProduction #CreativeDesign #FilmProduction #VideoEditing #MotionGraphics #SoundDesign #ColorGrading #MarketingAgency #VideoAdvertising #ProductionCompany #Branding

Boost Your Sales with Creative Visuals Did you know a captivating image can skyrocket your ad performance? Eye-catching visuals grab attention, evoke emotions, and drive action. Don't settle for ordinary make your ads extraordinary and watch your sales soar. #PerformanceMarketing #CreativeAds #VisualMarketing #BoostSales

The desire to select "skip ad" is real. Do you feel the same? 😕 The 5 second unskipable ones feel longer than the ones that you can skip after 5 seconds But what if your ad was the one people keep watching? This is the moment where creative advertising becomes effective. Quick Tips - Be humorous, startling, or heartwarming - Tell a story - Short and sweet - Be visually appealing

Creative Inspiration... Supplement brands edition! Steal these static styles to promote social proof and reviews in your ad creatives: If you're wondering how to make a direct response creative that also leverages a testimonial, these cases will help! Looking at a couple of ad statics from Obvi and Huel I really like the design and the way they incorporated the reviews into the creative, as well as the content of the reviews that support their USPs In the case of Obvi... We see more context about the product journey and expectations In the case of Huel... There's a play on wording and expressions that can be very attention-grabbing! Which style did you like more?