MAPFRE Open Innovation’s Post

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🔝Mireia Rojo Arribas, VP of Advanced Analytics at MAPFRE Insurance, participated in the Digital Insurance (DIGIN) Conference in Boca Raton, Florida. The conference was split into two parts: Women in Insurance Leadership, and Digital Insurance. In this leading event, Mireia moderated a panel on “Mentorship and Sponsorship” in the Women in Insurance Leadership conference, where she led the conversation on how insurers can create and foster an environment that supports and promotes effective mentorship and sponsorship. Also, she held a keynote on incorporating advanced Artificial Intelligence into fraudulent claims investigations and how to apply Gen AI to create synthetic data. ⏩ This process has already been applied by MAPFRE in the homeowners fraud detection project to amplify the predictive capabilities of AI models, thereby bolstering the efficacy and efficiency of fraud detection efforts. #Innovation #Insurance #GENAI #FraudDetection #DIGIN2024

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