Nineteenth-century portraits staring at us at the reception, life-size sculptures raining down from the roof, half white and half graffiti painted edrooms, ceiling-high installations of giraffes, elephants or flamingos surrounding the F&B area🦩
These are just some examples of unique pieces that we can admire in the most extravagant luxury hotels around the world. The close link between art, design and hospitality structures seems to increasingly characterize the choices of those who want to leave an indelible memory in the visitor who stays even just for a few days 📲
Rooms inspired by pop art masters or by local traditions and artisans, unique design pieces, collectible "do not disturb" signs. If on the one hand all this helps in terms of visibility and marketing with the social return that the company earns immediately, on the other it is a real positioning operation in a panorama, especially in some world capitals such as Dubai or New York, where all the big investors want to stand out and are looking for originality. The values, the mission, the atmosphere of the Hotel, art and design in general, unconsciously communicate much more than any advertising campaign, service offered or any site, however well maintained, could ever aspire to achieve.
Local or internationally renowned artists choose to associate their names no longer to galleries or museums, traditionally recognized cultural spaces for selling and sponsoring their creations, but a new channel that amplifies global resonance and and consequently, the career possibilities of those who agree to collaborate.
And tell me, what is the strangest thing you've ever seen in a hotel?
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Thank you, MAWD | March and White Design for this feature! It’s lovely collaborating with you.