Marcus Stakeberg Ingvar’s Post

Armin Lichtblau, Product Management Director for Embedded / AUTOSAR at Siemens, recently presented on the rise of Software Defined Vehicles (SDVs) and how this trend is transforming the automotive industry, pushing the need for agile, cloud-based development environments. Discover how Siemens Xcelerator’s offering for embedded tooling and runtime can enhance efficiency, collaboration, and flexibility in your development process. #AutomotiveInnovation #SDV #CloudDevelopment #SiemensXcelerator #EmbeddedSystems #AUTOSAR #SiemensCapital #CapitalEmbedded

PARTNERSHIP: Porsche AG partners with Applied Intuition to develop and deploy vehicle #software Applied Intuition has entered a partnership with #Porsche to co-develop automotive software while maintaining software ownership and reducing dependencies on black-box suppliers. "Software and #AI development is very different from traditional hardware-driven automotive development," said Qasar Younis, co-founder and CEO of Applied Intuition. "Integrating and updating different software and AI components can be especially challenging, and that is where our expertise comes in as an AI-first software company." "#AppliedIntuition has been an important software partner for us and will help us to better understand software in every part of the vehicle. Testing may then be done software-based and earlier in the development process. With that, we can iterate faster and focus on building the best possible consumer experiences," said Michael Steiner, member of the executive board of research and development of Porsche. Read more here: https://lnkd.in/edvgsshz #AutonomousVehicles #AV #SelfDriving #ADAS #AutonomousDriving #Automotive #AutomotiveIndustry #Transportation #Technology #FutureMobility #Sustainability #AVTExpoStuttgart #AVTExpoCA

Software defined vehicles are becoming a common occurrence from all OEMs. The ability to create one mechanical vehicle and then turn on different features allows efficiency to take over in the manufacturing process. Check out my new CDX Learning Systems blog about this topic.

The auto industry is entering a new era as vehicles become “computers on wheels.” Key insights about the changing market for automotive software point to the need for greater collaboration among industry players. #ev #automotive #manufacturing

The auto industry is entering a new era as vehicles become “computers on wheels.” Key insights about the changing market for automotive software point to the need for greater collaboration among industry players. #ev #automotive #manufacturing

In the dynamic realm of automotive technology, Mercedes-Benz is at the forefront of innovation with the development of MB.OS. Designed to redefine the driving experience, MB.OS represents a major advance forward in automotive software architecture. At its core, MB.OS is more than just an operating system—it's a comprehensive platform that empowers vehicles with unparalleled software capabilities. Engineered to seprate software from hardware, MB.OS enables advanced functional integration across a variety of vehicles with ease. Supported by extensive research and development from 2014 to 2020, Mercedes-Benz has developed MB.OS in order to meet the changing needs of modern vehicles. With a focus on agility and scalability, MB.OS provides a strong foundation for continuous innovation and rapid deployment of software updates. Key Features of MB.OS: ➡ Software Decoupling: By separating software from hardware, MB.OS facilitates flexibility and adaptability, empowering vehicles with the potential to be next-generation. ➡ Full vehicle area accessibility: MB.OS provides unrestricted access to all vehicle areas, ensuring high maintenance and visibility. ➡ Streamlined Development: With an iterative and agile development approach, MB.OS accelerates time-to-market for new products and development. ➡ Standardization and Open Source: Mercedes-Benz embraces standardization and open-source policies to improve collaboration and innovation throughout the automotive industry. As Mercedes-Benz focuses more on software, MB.OS reflects their dedication to excellence, uniqueness, and innovation centered around customers. Watch out for MB.OS in 2024, marking a new chapter in advanced automotive software. Stay tuned for updates and insights, because at Nilux, we're always up to date and ready to assist you on your automotive journey. Feel free to ask us anything! #MercedesBenz #MBOS #AutomotiveInnovation #FutureOfMobility #NiluxSupports https://lnkd.in/diA_KRSa

WARNING: If you are in automotive and easily offended, don't read the rest of this. This latest proclamation from Valeo caught my attention. It's interesting; a lot of these folks stayed at my hotel at CES, and they were talking excitedly about the changes this posed at breakfast every day. I won't elaborate on what they were saying. Yes, it’s clear: the future of automotive is software-defined. Here’s the problem, and I’ll state it plainly: the OEMs do not fully grasp the true dynamics of SDVs, nor do they possess the fortitude needed for the highly disruptive nature of software development. True SDV disrupts the safety comfort zone and pushes the boundaries of established regulations (see Tesla), effectively obliterates 3-5 year design cycles, and demands a greenfield approach. OEMs and Tier-1s have eagerly adopted the SDV terminology, realizing that their traditional market is fading as competitors enter the scene daily. This disruption extends beyond EVs as the propulsion type is irrelevant — the transition to streamlined platforms, systems, and components has been on the horizon for some time. I was advocating for this shift three years ago, but few were paying attention. The Tier-1s, more so than the OEMs, perceived the imminent changes and began pivoting towards SDV. For instance, we saw Wind River offerings adapt to automotive (with pushing from me and my team), Continental was promoting their CAEdge platform, which showed promise but lacked edge enablement (and still does), and Bosch continued advancing their AUTOSAR development (I recall spending an entire day in Stuttgart discussing it). I've said this before, but it bears repeating: the architecture is not well understood, articulated, or established. It's not rocket science, but it must be developed by automotive outsiders with inputs from automotive experts, and it applies to transport more broadly, not just cars. It cannot be developed by automotive engineers in a vacuum, as it must integrate into a much larger and complicated picture than in-vehicle design, and as such, it must adhere to more widely accepted technical standards. And no, middleware is not the answer to this architecture (as every Tier-1 is proposing), since it creates an architecture that is over 30 years old and not suitable for cloud-native development methodologies. If you are adopting a middleware approach, halt, as it's a dead end. I see the latest announcement for collaboration between the consortiums, and while that's good, do you know why it's happening? They're all going down rabbit holes, as engineers frequently do. They do not have a cohesive guiding vision. Quite frankly, I'd be more impressed if they merged all the consortiums, fired a few executive directors, and streamlined the whole effort. But you know, there's money in them hills, so they will stand. Yes, the future is software-defined, but understanding impactful monetization is another story. #sdv #automotive

The auto industry is entering a new era as vehicles become “computers on wheels.” Key insights about the changing market for automotive software point to the need for greater collaboration among industry players. #ev #automotive #manufacturing

The auto industry is entering a new era as vehicles become “computers on wheels.” Key insights about the changing market for automotive software point to the need for greater collaboration among industry players. #ev #automotive #manufacturing

The automotive industry has seen more rapid and significant change in the last decade itself than the entire fifty years preceding it, driven by technological advancements and shifting business models. Specifically, the introduction of consumer electric vehicles driven by software has disrupted what was once a fairly predictable market and has changed the name of the game for automotive manufacturers. As trends evolve, companies must remain knowledgeable and forward thinking in order to thrive in an increasingly competitive landscape — here are three critical trends to keep an eye out for in the coming years. 🖥️ A shift from hardware centric to software centric vehicles enables post-production updates, but simultaneously raises cybersecurity risks. As software gains prominence in vehicle functionality, manufacturers are shifting focus towards dynamic development designs to enable post-production updates. However, this transition poses risks, specifically with regards to cybersecurity and prolonging production times due to complex integration. Consequently, automotive companies are intensifying efforts to recruit software engineers and related professionals to match the agility of digital-native firms in software development. 🚗 The automobile industry has embraced a shift towards centralized E/E architectures. Specifically, they are moving away from multiple independent engine control units (ECUs) towards a central gateway system. This shift enables cross-functional features like adaptive cruise control but also increases complexity. Looking ahead, manufacturers are eyeing virtual domains to reduce hardware costs and facilitate advanced computing functions. 💰 More companies are deriving revenue from subscription-based software services (shifted business models). Subscription models offer features like lost vehicle tracking, navigation systems, and vehicle diagnostics, providing customers with innovative experiences without purchasing new vehicles. Furthermore, the integration of artificial intelligence (AI) promises a revolution in personalized driving experiences, enhancing performance and safety. Read more on our blog here: https://lnkd.in/df7p6FcP