Maria Rua Aguete’s Post

"All publicity is good publicity" - thanks in part to the most hyped, and most talked about Olympic Opening Ceremonies in modern times. And kudo's again for Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 for reimagining the event to be more entertaining for the next generation of sporting fans. These Olympics games is surging in ratings across markets around the world. I told people on the weekend that the controversy would directly convert to viewers. It's must see TV. As of Tuesday Opening Ceremonies was still trending on X. In the US viewership is up 79% from Tokyo’s games. Yes a more favourable time zone, but also streaming platforms are more stable and better able to deliver the TV experience across all platforms, this includes allowing people to watch any and all events on demand, far cry from having make viewers get their Olympics via the heavily bundled nightly showcase. In Canada the situation is favourable with events spit across both CBC main network and specialty sports networks TSN & Sportsnet giving sporting fans everything they could want. #Olympics #CBColympics #CBCgem #TSN #Sportsnet #sportsmarketing #entertainmentindustry #streaming

In perfect timing, and with the ongoing Euro 2024, our just-published (ABS/Sage) study investigates sport fandom’s major dimensions: star attraction and team identification, analyzing transfers of soccer players Ronaldo and Messi. Data from teams’ official social media (Instagram, Facebook, and Twitter/X) using scripts inform our analysis. Results reveal star attraction’s significant prominence over team identification. Instagram, linked to celebrity culture and star fandom, displays the highest online growth, emphasizing star attraction’s centrality in sport fandom on social media. Implications for fans, teams, and marketers are discussed, emphasizing the need for nuanced understanding to enhance engagement and marketing. Overall, valuable insights into sport fandom’s complex dynamics in the social media age emerge. Thanks to my colleagues! Enjoy! #Euro2024 International Olympic Committee – IOC #FIFA #UEFA

💬 ‘Nowadays to be only visible 17 days every second year is a low amount for partnerships we sustain. It’s the right thing to do to be more active’ — Jérôme Parmentier, vice-president of media rights and content partnerships at International Olympic Committee – IOC    #Paris2024 will break records for rights revenues and hours of content with broadcasters, driving heavyweight ratings and huge digital traffic. Yet, digital engagement between the Games remains the IOC’s dilemma as it bids to capture the attention of a fractured viewing public, and retain year-round relevance. Following the expensive Olympic Channel experiment, the IOC is looking to centralised Olympic qualifiers, its own esports series and a new digital strategy to try and own a fan relationship. 100 days from the Games, we analyse the challenges facing the Olympic body as restrictions begin to be lifted to allow the behind-the-scenes access expected by a Netflix generation. ✍️ Martin Ross READ FOR FREE 👉 https://lnkd.in/eVt4y7cb Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

As a French company, headquartered in Paris, we’re incredibly proud of the fantastic coverage at this year’s Olympics. Paris truly was a great host and now we look forward to the start of the Paralympics next week. 🇫🇷 It was great to see some new sports inaugurated this year, representing the increasing diversity and participation in different sporting activities. 🛹 We’ve already seen that the IOC lent its support to the first-ever Virtual Olympics Series in the runup to the Tokyo Olympics in 2021 and it seems like the Committee may have its eyes on the inclusion of esports for the next Games in Los Angeles in 2028. 🇺🇸 With strong growth in all major areas of esports, particularly with the younger demographic across the world, including esports could increase the appeal of the Olympics and engage new audiences. 🎮 Whether or not it is sanctioned for inclusion remains to be seen but we’re keeping an eye open further news. 👀 Have your say in the comments. Do you think we’ll ever see the likes of CS2 or LoL at the Olympic Games in the future? 🤔 #OlympicGames #Paris2024 #Esports #IOC #LA2028 #EsportsOlympics #PandaScore

The benefits of Virtual Reality: You can always change, undo, edit or delete everything you ever stated. (Sure you might be caught by screenshots, but still you have the ability to alter your action). In real life there is no turning back. What was done is done and what’s been said is said. Surely, social media posts are one way of our real actions as well, but still. We have the ability to change our image there!  There are several other benefits as well… but what about sports? EURO 2024 is over. (Congratulations who supported Spain for all this period) We will miss this and all other tournaments that ever occurred. We will miss that specific squad teams and players. But you know what? … Solution is Virtual Sports or Esports. Most of players of esport can relive everything in the tournament and play as many times as possible. Players can create there teams and footballers and win the tournaments with their favorites. It is magnificent experience. You can compete with many others through tournaments as well. I imagine if Georgia would win EURO 2024. No need to imagine! I’ve already seen the graphics 😊

After winning all 10 games in the run up to the final of the ICC Cricket World Cup, host-nation India fell to Australia. Even with the loss, it’s hard to imagine that many of the 461,000 South Asians here in Canada that follow professional cricket would not feel proud of their team. Not only is professional cricket incredibly popular with South Asian Canadians, many show a strong attachment to the sport, beyond the spectacle. South Asian Canadians that follow pro cricket are 85% more likely say than the average cricket follower to say “(cricket) has a team in my city or country”, and 80% more likely to say they “grew up watching (cricket)”. These are deep, intrinsic ties to the sport that are very similar to the average Canadian’s tie to, and passion for, hockey. For more insights on multicultural sports consumers, esports fans, sports betting, and more, get access to Vividata’s latest SCC/Sports & Esports Study. Contact info@vividata.ca to learn more, or request a demo at https://lnkd.in/eCx_tY-w #sports #cricket #cricketfans #t20cricket #newcomers #multicultural #southasian #multiculturalcanadians #canadiannewcomers #diversity #inclusion #equity #data #research #insights #sportsinsights #sportsdata #canadiansports #canadiansportsfans

As the Paris Olympics kick off, I've been thinking about the magic that happens when sports and brands team up🏅 Remember the London 2012 Games? They were a masterclass in using sports to spread diversity, unity, and hope. Now, with the Paris Olympics and Paralympics, plus the upcoming LA 2028 Games, brands have a golden opportunity to connect with people worldwide. But let's be real—it's not all easy wins and high-fives. To truly tap into the power of these events, we need to be smart, thoughtful, and above all, authentic in our approach. What do you think? How can brands best leverage the power of sports to connect with communities?🥇🌍 #ParisOlympics #SportsMarketing #BrandStrategy #Diversity #GlobalCommunity #AuthenticBranding #OlympicGames #MarketingMagic #InclusiveMarketing #SportAndBrand

Exciting Announcement: Istanbul to Host European Games 2027 🌟 I am thrilled to share that the European Olympic Committees (EOC) has chosen Istanbul for the European Games in 2027. This decision, fueled by Istanbul's readiness in terms of venues, transport, and facilities, paves the way for potential groundbreaking opportunities in integrating esports alongside traditional Olympic sports. As we aim to enrich athlete qualification for the LA 2028 Olympics, this initiative could mark a pivotal moment for esports athletes to shine on a global stage. With plans to use existing and planned infrastructure, Istanbul promises an efficient and vibrant hosting of the Games. Anticipate more exciting developments after the EOC General Assembly's final approval in June. #EuropeanGames2027 #Esports #Istanbul2027 #worldconnected Global Esports Federation European Olympic Committees - EOC https://lnkd.in/dMwvKrhE

Everything you need to know in #SportsBiz today:   1. BeIN Sports agrees €25m deal to air all matches from Euro 2024, as well as Euro 2028, TF1 and M6 also splitting rights to this year's tournament 2. Chicago Red Stars set new NWSL attendance record of 35,038 for match at Wrigley Field   3. Warner Bros Discovery to take over French Open's US rights from NBC for $650m, says The Athletic   4. New Nascar agreement allows France family to buy charters, reports SBJ   5. McLaren CEO Zak Brown F1 fans "would move on" if Monaco GP was dropped from calendar   6. PGA Tour: Talks with PIF 'continue to progress'    7. William Hill signs 'record-breaking' five-year deal to sponsor SPFL   8. Ineos looking to sell Ligue 1 club Nice, reports The Independent   9. Liverpool chairman Tom Werner: "I’m determined one day to have a Premier League game be played in New York"   10. A-Leagues see 55% viewership growth on Paramount+ for 2023/24 season, with 10Play (33%) and Network 10 (16%) also up   11. Edmonton Oilers extend local rights deal with Sportsnet through 2035   12. AC Milan set to invest €12m to launch second team in Serie C, say Italian reports   13. Manchester City Football Club unveil new esports facility at Etihad Stadium Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop-shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

🏆 USA Track & Field: SBJ's Biggest Winners from the Paris Games! 🏅 The accolades keep rolling in, and we're thrilled that Sports Business Journal has been recognized USA Track & Field in their article as one of SBJ's biggest winners from the Paris Games! (of course Snoop Dogg tops the article at #1, but that too is well deserved 😎) This recognition isn't just a testament to the incredible performances of our athletes but also to the dedication and excellence of our entire organization. Being the best comes with a responsibility to keep raising the bar—and we’re doing just that. The Paris Games showed the world what USA Track & Field is capable of, and we’re not slowing down. 🌟 Partner with the Champions 🌟 Now is the perfect time for brands to join forces with us. By partnering with USA Track & Field, you're not just associating with a winning team—you’re aligning with a legacy of excellence, innovation, and impact on the global stage. 👉 Whether you're looking to enhance brand visibility, engage with a passionate audience, or create unforgettable experiences, USA Track & Field offers unparalleled opportunities. Let’s work together to create the next chapter of success. Reach out today to discuss partnership opportunities with the best in the business. #USATF #Olympics #ParisGames #PartnershipOpportunities #Sponsorship #BrandExcellence https://lnkd.in/emheyvQn