So I accidentally went viral on TikTok!😱 Okay, maybe "viral" is a bit of an exaggeration (but hey, it got your attention!) but as a small creator with 2.9k followers, having a post with nearly 400K views and an impressive engagement rate is pretty rare! Here’s what I learned from this experience: 📈 It’s okay to hop on trends—just make them relevant to you. * Chappell Roan’s “Feminenomenon" was a trending audio at the time, but most posts using it were carousels of photos. I used the trending audio but did a full video highlighting some stats about the first 24 hours following the Harris for President announcement. I was able to leverage the trend but by putting my own spin on it, it kept the viewers attention instead of them just scrolling away and the video getting drowned out. 📚Viewers still enjoy educational content. * There’s been talk that viewers are moving away from educational content. While that may be true in some cases, this video proves educational content still holds value on TikTok. Especially in politics, where many new voters and donors are eager to learn. My original post received over 600 comments, which I used to make more content by creating video responses to the questions people were asking in the comment section. ❌ People are not entitled to your space. * Politics are divisive, and online commenters can be ruthless. Interestingly, most attacks in my comment section weren't about my political views but my appearance and age (apparently, I look 18—I'll take it!). I learned it's okay to delete and block harmful comments. No one is entitled to your time, space, or attention. While it might affect engagement, maintaining a safe community is more important to me than chasing an ever-changing algorithm. 🧪 If you’re not experimenting, you’re not doing social media right. * I used to follow a strict formula for my book-related content and avoided discussing politics, despite working in that field. But with the momentum around the Harris Campaign announcement, I felt compelled to join the conversation. I worried my followers might not align with the shift, but I ended up gaining about 700 followers from a single video! So, experiment with your content. Try new things. Talk about what’s important to you. The only way to "lose" is by not trying at all. I don’t think anyone sets out to go viral, but you learn so much from the experience. I’m excited to apply these lessons to my content moving forward. Who knows—maybe I’ll get lucky again! And if you’re into books, pop culture, or politics, do I have a TikTok page for you to follow 😉 #socialmedia #tiktok #socialmediastrategy #smallcontentcreators
Maria Hurtado’s Post
More Relevant Posts
-
As it’s now broadly known, the Supreme Court has upheld a federal law today, ruling in favor of concerns regarding TikTok’s potential national security risks. While it remains unclear if the government will enforce the ban, TikTok has indicated their plans to shut down its platform in the U.S. by the January 19 deadline. Over the past 5 years, TikTok has revolutionized the creator economy and the way we consume media, and we understand this latest wave of news raises significant questions and concerns for companies, creators and consumers alike. For companies, Aspire’s POV is simple and clear: Short form video content is here to stay. While TikTok is certainly credited with the rise of short-form video content, this medium – with all of its vast opportunities for the creator economy – will continue to thrive across other social media platforms. We’re already seeing a rise in adoption of Instagram Reels and YouTube Shorts, with YouTube uniquely positioned to gain share of audience as they continue to effectively enable content discoverability. We are working with all of our clients and customers with thoughtfulness and agility on opportunities to cross-post or migrate content deliverables to other social media platforms for current campaigns. For creators, Aspire is doing the following: 1. Providing helpful guidance on saving their TikTok content library if they haven’t already done so 2. Offering tactical guidance on encouraging their audiences to follow and engage with them on other platforms 3. Managing their current content agreements with our clients and customers to preserve their livelihood, while delivering on intended ROI For consumers: We know you will continue to be resilient and resourceful in finding ways to discover, engage, share, and be educated and entertained by creators and influencers. The platform mix may look a little different – for now – but the surging popularity of social media has always been fueled by its constant evolution and adaptation. This is a unique moment in the history of social media, and with all change comes opportunity. We remain incredibly optimistic about the continued evolution of social and are focused on the future!
-
Another interesting insight into the use of social media to drive traffic. Key takeaway: "In the first Widely Viewed Content report, published for Q3 2021, 86.5% of the posts shown in feeds did not include a link outside the app. That means that in the last three years, the amount of posts displayed in the Facebook feed that include a link, for U.S. users at least, has shrunk by 66%." https://lnkd.in/g-zDkVjx
-
Technology professional with with extensive experience spanning several industries which include GPS Solutions, US Retail, Telecom and most recently in Vertical Search & ML/Generative AI.
Interesting article written last year that still provokes; my takeaways… 1. ‘Posting fatigue’ seems to be driving the move to DM’s, closed communities and group chats (e.g. the rise of Discord) 2. Over-exposure to non-relevant content (influencer content, ads etc.) is dramatically shifting social media user patterns, paving the way for a demand for algorithm-free “authentic” online user experiences POV: Preventing data over-exposure may be the problem to solve in the next few years https://lnkd.in/dh7FEhtN
-
Do you want to impress first-time visitors with your TikTok profile? This blog will help you get a perfect TikTok bio for that purpose 👇 https://lnkd.in/edxBhxQD
-
In case you haven't heard, the clock is ticking on one of the most popular social media apps. If the current law stands, TikTok says it will shut down its U.S. platform by Jan. 19. For advertisers, this means it's time to start contingency planning. Instagram and YouTube both offer similar alternatives to TikTok but it's not a 1:1 transition. Each platform has its nuances that should be factored into your content. 🔑 Instagram Reels are better for visual-focused content while YouTube Shorts are better for audio-focused content. 🔑 Use Reels for top-of-funnel awareness and lead gen. Use Shorts for mid-funnel education. 🔑 The Instagram algorithm prioritizes sharing while YouTube prioritizes watch time. 🔑 Reels should be no longer than 90 seconds while Shorts can be up to three minutes. Both should be vertical. 🔑 Understand your audience on each platform and what they're looking for. Psst: that last one is our sweet spot. Let us know if you need help!
-
-
Do you know what content your audience is looking for across social platforms? A recent article explores the experiences and views of users on TikTok, Facebook and Instagram across the US to see how the content impacts democracy. Here are some of the key takeaways: - X/Twitter is the platform most US users use to keep up with politics or political issues - Entertaining content is leading the way on TikTok - Keeping up with friends and family is mainly taking place on Facebook and Instagram - Seeing political content across platforms far outweighs the sharing of it - TikTok and X/Twitter stand out as the places people post most political content The Pew Research Center article may come as no surprise to many but it demonstrates that search is now everywhere. We are looking for information on every platform. Brands need to be aware and adapt to this new consumer habit. Understanding your audience and how they use a social media platform is vital for success. #everysearch #searchiseverywhere Image credit: Pew Research Center
-
-
Wondering how to go viral on TikTok? What videos to make and what hashtags to use? From pop stars and police officers to teachers and healthcare workers, TikTok‘s platform offers users of all stripes everything from useful life hacks to the latest trending memes. There are many people on TikTok who have become famous in a short amount of time and you can also make your or your brand’s account go viral by incorporating this platform into your TikTok marketing strategy.
-
Well, it’s happened. The Supreme Court has upheld the federally mandated TikTok ban in the United States. Are you a brand that relied on #TikTok? Here are some insights from FINN Partners, Duolingo and NowThis to help shape your social strategy, in the short- and long-term.
There's been a rush by social media users to RedNote as the United States prepares to lose TikTok. But FINN Partners' Greg Swan cautions against just jumping to the next TikTok clone. He views this as an opportunity for brands and agencies to evaluate their social strategies across the board, Swan said. Thanks to Doulingo's Monica Earle and NowThis' Sirui Hua for their sharing their thoughts as well.
-
Do you want to impress first-time visitors with your TikTok profile? This blog will help you get a perfect TikTok bio for that purpose 👇 https://lnkd.in/edxBhxQD
Fostering a Creator Community to celebrate the coolest hedgehog (Sonic)
7moLove this! Great insight - loved seeing your video pop up on my FYP!