Marin Ištvanić’s Post

How are Now Optics eye care retail brands driving growth in booked appointments efficiently? 👓   They're unlocking the power of local.   Discover how Now Optics's cutting-edge, locally targeted streaming TV ad campaign, powered by Locality's expertise and data-driven optimizations, is delivering exceptional outcomes quarter-by-quarter in optimal markets.   “Locality's partnership transforms the way we advertise locally,” said Lukana Justin, SVP of Marketing at Now Optics. “We’re elevating our brand visibility and driving conversions at a cost-efficient rate – success at both ends of the marketing funnel. That’s essential in a very competitive eye care industry landscape.”   Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q   #WeAreLocality #NowOptics #Partnerships #LocalAdvertising #CaseStudy #StreamingTV #CTV #OTT #Conversions #IncrementalReach #LocalAdvertisingMadeEasy 

A strong driver of brand lift that is rarely achieved is authenticity—which is the opposite of looking like an ad. The problem: many of the ways to look less like an ad imply reducing brand presence, which can also reduce brand lift. Sharing a few of our scores on the Dunkin' #superbowl ad because they achieved that difficult balance: ranking high on both authenticity and brand presence. Hard balances in creative—and a very well crafted ad by Dunkin’. Congrats to the teams and can’t wait to see a new one next year! Wondering how different parts would perform on Meta, YouTube, CTV and others? Or testing your own ads? DM me! #artificialintelligence #advertisingandmarketing

When Ad Campaigns Miss the Mark! Even top brands can stumble when handling sensitive topics without care. Pepsi, McDonald's, and Sony's infamous campaigns remind us that authenticity, cultural awareness, and sensitivity are key to successful marketing. #MarketingFails #BrandReputation #AdCopy #PPC #AdSpyder #CampaignAnalysis #AdInsights #CreativeStrategy #metaads #twitterads #googleads

Part 4 (Conclusion): The Super Bowl Ad Bonanza: Maximizing ROI in the World's Biggest Advertising Stage 🏈💡 **What Advertisers Predicted about Super Bowl LVIII's and the Record-Shattering Viewership** #SuperBowl LVIII wasn't just a football spectacle; it was a marketing masterclass showcasing the power of strategic advertising to a record-breaking audience of over 123.7 million across platforms. With a hefty price tag of $7 million for a 30-second spot, brands from all corners leaped at the opportunity, aiming for unparalleled visibility and engagement. One standout story is Kanye West's minimalist #Yeezy ad, which spectacularly turned simplicity into sales, netting an astonishing $19 million post-game. This feat underscores not just the immediate financial gains but the deeper impact of Super Bowl ads on long-term brand perception, customer loyalty, and market penetration. 🔍 The lesson? Super Bowl advertising, while a significant upfront cost, offers a unique platform for brands to weave memorable narratives that resonate well beyond the game, paving the way for sustained growth and brand affinity. #SuperBowlAds #MarketingStrategy #BrandBuilding #ROI #YeezySuccess #AdvertisingInsights #SuperBowlLVIII #BrandExposure #CreativeAdvertising  

Presenting a captivating Amazon ad creative crafted for Avni to promote their product Lush Pads. In this 45-second video, we meticulously followed Amazon guidelines to showcase the product’s functionality, benefits, and features in an interactive manner. One distinctive element is the inclusion of the founder’s clip, strategically positioned on the side of the screen. This establishes a connection with the audience, fostering trust in the brand while sustaining viewer engagement throughout the ad. #hbf #halfbutfull #MyAvni #myavniperiodcare #lushpads #pads #hygiene #digitalmarketing #digitalmarketingservices #digitalcontent #digitalcontentmarketing #socialmediamarketing #socialmediacontent #d2c #directtoconsumer

It's been a crazy few weeks of client meetings in the lead up to Q4 and 2025 planning. One common theme running through these meetings has been the demand for inventory transparency from buyers. On reflection, this has taken me by surprise, is blind performance still a thing? I love Division-D's approach to inventory. We've learnt over our +20 years in market that premium, brand safe, relevant inventory that real humans read delivers better business outcomes for our clients than the cheap stuff. We apply this approach across all our programmatic channels, from classic display campaigns, to off site retail media or even audience first CTV campaigns. Yep, it feels weird to write that in 2024, but apparently these hygiene factors aren't as common as I thought. #divisiond #programmatic

The future of advertising lies in mastering reels, shorts, and sequencing. These video formats are becoming increasingly prevalent, allowing brands to lead audiences down a carefully crafted path. Embrace the excitement of this trend and see how it can revolutionize your advertising strategy. #VideoMarketing #Reels #Shorts #AdvertisingTrends #FunnelDesign #DigitalMarketing #repstack

As the #CTV market continues booming, you need solutions that help you cut through the noise and connect with your audience. 📺 Discover how this world-renowned chocolate brand leveraged our High Impact CTV formats to elevate awareness and perception of their holiday line of sweets. 🍫🍬 #ctvadvertising #adtech #digitalmarketing #advertising #cpg https://hubs.li/Q02x5Frz0

#DOOH Ads are most likely to generate consumer notice & action. In the most recent research release by OAAA & The Harris Poll: 🔹 50%+ most likely to notice ads featuring cost savings at grocery stores and restaurants, or upcoming movie releases. 🔹 70% are likely to share ad content they deem entertaining (creative, clever, humorous) or that features their favorite products or brands. bulletindisplays.com #OOHMedia #OOHAdvertising #BillboardAds #DOOH

As we gear up for another exhilarating Super Bowl, the spotlight isn't just on the athletes but also on the brands that vie for our attention during those highly coveted commercial breaks. With the average cost of a 30-second ad spot holding steady at a staggering $7 million for the second year in a row (via The New York Times), the stakes are as high as ever. But what does this mean for marketers and brands? Here are five key takeaways from Super Bowl marketing strategies that can inform and inspire your own campaigns: Storytelling is King 📖: Super Bowl ads that resonate most are those that tell a compelling story. Whether it's humor, nostalgia, or a heartfelt message, the power of storytelling can elevate your brand beyond the noise. Leverage Multi-Channel Engagement 🌐: The most successful Super Bowl campaigns extend beyond the TV screen, incorporating social media, interactive platforms, and even AR/VR experiences. This multi-channel approach maximizes reach and engagement. Brand Values Front and Center 🌟: Ads that align with a brand's core values and address broader societal issues can create a deeper connection with the audience. Authenticity is key to making your message stand out. Innovate, Don't Imitate 💡: While it's tempting to follow the trends, the most memorable Super Bowl ads often break the mold. Innovation doesn't necessarily mean high-tech; it means being creatively different in how you present your brand. ROI Beyond the Spot 📊: Considering the hefty price tag, the true value of a Super Bowl ad lies in its afterlife—social media shares, press coverage, and the ability to spark conversations. Plan your campaign with a long tail, aiming for lasting impact rather than a fleeting moment. 🏈 What are your favorite Super Bowl ad campaigns, and why? Share your picks and what lessons you've drawn from them in the comments below! #SuperBowlMarketing #Storytelling #BrandStrategy #Innovation #MarketingTips