📢 Consumers are more conscious than ever about how their food choices impact the planet: https://bit.ly/3XxhhFm Researchers surveyed over 27,000 people across 23 countries and more than 22,000 people who said yes, 43% of them said it was down to environmental reasons, alongside health and price #SustainableFishing #SustainableSeafood
Nearly half of shoppers who are changing what they eat are doing so because of concerns about the environment. Some facts we learned from our recent research with the Marine Stewardship Council (MSC): 🥩 In the past two years, 39% of the people surveyed have reduced their consumption of red meat, such as beef and lamb. 🐟 One in ten say they are eating more seafood, while three in ten say they have been eating less. 🌊 Over a quarter of survey respondents (27%) say they would eat more seafood in the future if they knew it was not causing harm to the ocean. What does this mean for businesses? 📌 Even during a cost-of-living crisis, environmental issues are still a major concern to consumers. This presents an opportunity for brands to tap into this motivator to better engage consumers, and they can do so by leveraging third-party certification organizations like the MSC which recognizes and rewards sustainable fishing practices to help preserve the oceans for future generations. Read more findings in our press release with the Marine Stewardship Council (MSC): https://lnkd.in/ettTt3c3
