Helping B2B Tech & Consulting Business Owners Transform Pricing to Accelerate Product Growth & Achieve Financial Success | Author of "Pricing For Success" | Speaker | Top 50 Pricing Consultancy in Europe
Great to hear Roger Black speak this morning at Reigate Manor. He spoke inspiringly about the key moments in his life that defined success. For him, the main one was winning the silver medal in the 400m sprint at the 1996 Olympics in Atlanta. A year before someone had suggested to him that his goal should be “to run 𝒚𝒐𝒖𝒓 perfect race”. In other words, stop worrying about the competition and just focus on what you can do to be your best. I really like this because in business, as in sport, we can easily get distracted by what our competitors are doing. When competitors reduce prices, your first reaction is often to follow suit so you don’t lose out. But this can be the start of a vicious cycle to lower profits. Much better to focus on your distinctive advantages and devise the best business offering for your customers that you can. If you work (train) hard to justify and maintain your price premium, success (in the form of higher profits) will always follow. #inspiration #runyourbestrace #pricepremium #success
Very wise advice Mark Peacock 👋
Great analogy Mark, it's all too easy to get derailed by what everyone else is doing instead of 'ploughing your own furrow' and focussing on creating the business that's perfect for you.
Love the analogy, Mark. We should see our competitors out of the corner of our eye, but we should be focused on the customer.
Great takeaway, thanks for sharing it with is Mark
Operations Director at Manor Collection
8moThanks so much for coming to support the event Mark. Sorry I didn’t have time to catch up. See you soon