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Insights into Action - attract new guests, bring back lapsed ones, and build loyalty in existing customers in Casual Dining. In the bustling world of casual dining, success isn’t just about the dishes on the menu—it’s about crafting experiences that resonate with guests on a deeper level. Our client, faced with the challenge of strengthening brand equity and addressing brand issues, embarked on a journey with us to uncover the secrets of the market. Through the lens of a traditional Usage & Attitudes (U&A) approach online, we embarked on a voyage of discovery. We didn’t just gather data—we unearthed stories, delving into the hearts and minds of consumers to understand what truly matters to them. From the aroma of sizzling dishes to the ambience that sets the stage for memorable moments, every detail played a part in shaping our insights. And as the findings unfolded, so did the path to success—a strategy rooted in attracting new guests, reigniting the passion of lapsed ones, and fostering loyalty among the faithful. Because in the world of casual dining, it’s not just about filling stomachs—it’s about filling hearts with unforgettable experiences. ------- Casual dining is - at last - undergoing its long overdue, post-pandemic renaissance. People are back. Brands are back. Innovation is back. If you need the customer understanding and insights which will underpin and inform your sales and marketing strategy, give us a call ☎ #insightthattransforms #casualdiningcustomers

  • Pictures of large group of people eating at a restaurant - a busy table with food, drinks and very engaged people

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