MarketCast’s Post

When every dollar of spending is under intense scrutiny, understanding the full-funnel impact is critical to gaining a deeper and more credible understanding of your marketing and ad spending ROI. Fellow CFOs, take a look and share this with your marketing leaders.

Savvy researchers and CMOs are increasingly reconsidering full-funnel metrics to gauge their advertising performance. And the even savvier ones are integrating Ad Resonance metrics into their overall measurement mix. Resonance measurement can now be scaled across CTV and Social. Gone are the days when Ad Resonance measurement was just for linear TV advertising. Resonance measurement has matured. Today, solutions like MarketCast Brand Effect use targeted surveys and Smart TV data (from Vizio, Roku, and others) to capture metrics across major platforms – from linear and CTV to digital and social platforms like Facebook, YouTube, and TikTok.

Are you considering leveraging ads to boost your art business? Look no further. We've curated a comprehensive video filled with strategic tips to optimize your ad spend and increase visibility. Discover how to effectively use advertising to enhance your reach. Want to dive even deeper? Let's start 👉 https://bit.ly/3Q3SBAb

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Know your advertising goal. "I need people to know I exist" and "I need leads" require different messaging, different budgets, different ad placements, different creative, different settings, and different KPI metrics.

How can advertising intelligence help with improving your campaign ROI? Nielsen Ad Intel takes the guesswork out of advertising strategy, allowing marketers to identify optimal budgets, develop impactful creatives, and track their share of voice across multiple media types and countries. Best of all, this is fully customizable to your business’s needs – drop me a DM to find out more!

Know your advertising goal. "I need people to know I exist" and "I need leads" require different messaging, different budgets, different ad placements, different creative, different settings, and different KPI metrics.

Starting with a small budget allows you to test different ad formats and messages. By analyzing your campaign performance and adjusting your strategy, you can optimize for the best return on investment. Smart spending on ads can drive meaningful growth and engagement. 

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Discover why #Attention is becoming the new fundamental currency for brand success in our collaborative piece with The Drum. Explore the ins and outs of this transition and how it impacts advertising outcomes. https://outbra.in/3RrleGY