If you measure the success of your advertising solely based on the number of viewers, then you're only looking at half the picture. For marketers, combining Reach measurement with Ad Resonance is the key to understanding how impactful your advertising is and if it's driving the upper and lower funnel performance you need. Learn how to integrate Ad Resonance Measurement, such as MarketCast's Brand Effect, into your 2024-2025 research strategy: https://hubs.li/Q02HsxdY0
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When every dollar of spending is under intense scrutiny, understanding the full-funnel impact is critical to gaining a deeper and more credible understanding of your marketing and ad spending ROI. Fellow CFOs, take a look and share this with your marketing leaders.
If you measure the success of your advertising solely based on the number of viewers, then you're only looking at half the picture. For marketers, combining Reach measurement with Ad Resonance is the key to understanding how impactful your advertising is and if it's driving the upper and lower funnel performance you need. Learn how to integrate Ad Resonance Measurement, such as MarketCast's Brand Effect, into your 2024-2025 research strategy: https://hubs.li/Q02HsxdY0
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Savvy researchers and CMOs are increasingly reconsidering full-funnel metrics to gauge their advertising performance. And the even savvier ones are integrating Ad Resonance metrics into their overall measurement mix. Resonance measurement can now be scaled across CTV and Social. Gone are the days when Ad Resonance measurement was just for linear TV advertising. Resonance measurement has matured. Today, solutions like MarketCast Brand Effect use targeted surveys and Smart TV data (from Vizio, Roku, and others) to capture metrics across major platforms – from linear and CTV to digital and social platforms like Facebook, YouTube, and TikTok.
If you measure the success of your advertising solely based on the number of viewers, then you're only looking at half the picture. For marketers, combining Reach measurement with Ad Resonance is the key to understanding how impactful your advertising is and if it's driving the upper and lower funnel performance you need. Learn how to integrate Ad Resonance Measurement, such as MarketCast's Brand Effect, into your 2024-2025 research strategy: https://hubs.li/Q02HsxdY0
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Are you considering leveraging ads to boost your art business? Look no further. We've curated a comprehensive video filled with strategic tips to optimize your ad spend and increase visibility. Discover how to effectively use advertising to enhance your reach. Want to dive even deeper? Let's start 👉 https://bit.ly/3Q3SBAb
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AdOps Manager | Programmatic buying | Ad Trafficking | DSPs | SSPs | TTD | Iron Source | Optimizations | Pacing & Delivery(DIF) | Reporting | Billing | Campaign full cycle
💼 Elevate Your Advertising Game with Expert Ad Operations! 💼 Looking to streamline your digital advertising campaigns for maximum impact? Our dedicated ad operations team is here to optimize every aspect of your strategy, from campaign setup to performance analysis. With our expertise, you can reach your target audience more effectively and drive unparalleled results. Let's collaborate to take your advertising efforts to new heights! Reach out today to learn more. #AdOperations #DigitalAdvertising #OptimizationExperts
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Know your advertising goal. "I need people to know I exist" and "I need leads" require different messaging, different budgets, different ad placements, different creative, different settings, and different KPI metrics.
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How can advertising intelligence help with improving your campaign ROI? Nielsen Ad Intel takes the guesswork out of advertising strategy, allowing marketers to identify optimal budgets, develop impactful creatives, and track their share of voice across multiple media types and countries. Best of all, this is fully customizable to your business’s needs – drop me a DM to find out more!
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Know your advertising goal. "I need people to know I exist" and "I need leads" require different messaging, different budgets, different ad placements, different creative, different settings, and different KPI metrics.
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Starting with a small budget allows you to test different ad formats and messages. By analyzing your campaign performance and adjusting your strategy, you can optimize for the best return on investment. Smart spending on ads can drive meaningful growth and engagement.
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In our latest blog post, we explore how innovative advertising strategies have helped firms stand out in a fiercely competitive market. Check it out here: https://lnkd.in/gtP6M8bH Partner with SoCal News Group and leverage our cutting-edge technology to reach more clients than ever before. As Daniel Maynard, our Senior Director of Demand Generation, says, "Our technology allows us to serve sequential ads, which is profound as it allows the advertiser to serve ads in order by viewer." This means personalized ad experiences for every potential client, optimizing your advertising spend over time. Join the ranks of iconic ads and make a lasting impression. Download our media kit and let's get started today! #Advertising #Marketing #PersonalInjuryLaw #InnovativeAds #SoCalNewsGroup #SequentialAds #TimeDecayModel #ClientEngagement #BrandAwareness #CreativeServices #LegalMarketing #ConnectedTV
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Discover why #Attention is becoming the new fundamental currency for brand success in our collaborative piece with The Drum. Explore the ins and outs of this transition and how it impacts advertising outcomes. https://outbra.in/3RrleGY
The media battleground: linking attention metrics to business outcomes
thedrum.com
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