MARKETECH APAC’s Post

This enhancement to ‘Quality Attention’ continues Integral Ad Science’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the ‘Quality Attention’ model has improved accuracy of the correlation between attention scores and outcomes. Khurrum Malik, chief marketing officer of Integral Ad Science, said, “It’s essential for attention measurement to drive outcomes and campaign performance for advertisers. The latest enhancements to our purpose-built Quality Attention offering are expected to provide advertisers with more granular signals and expanded coverage across the channels and formats that are most important to them.” Meanwhile, Michael Follett, CEO at Lumen Research Ltd, commented, “The latest enhancements to IAS’s Quality Attention offering is a step forward in creating a more accurate picture of attention for advertisers. We were excited to combine our cutting-edge eye-tracking data with IAS’s attention model and now advertisers have access to even more granular information across the in-app environment.” #advertising #inappadvertising #measurement ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The Importance of Digital Marketing, in Today’s Society In todays paced and interconnected society it is essential for companies to keep pace with the technologies in order to stay competitive. Digital marketing is key, in building a brand presence engaging with customers and nurturing existing relationships. The infographic data highlights the impact of marketing, on how businesses engage and connect with their target audience. Quarter the company saw a decrease, in sales, as a result of the economic slump. The company experienced a drop, in sales during the quarter due, to the economic downturn while websites tailored for mobile devices enhance earnings. The furry feline leaped onto the table causing the vase to topple over in a clatter of shards and scattered flowers while smartphones are now commonly used for shopping online. According to the data presented; 78 percent of searches are conducted through smartphones nowadays. In the current landscape customers heavily depend upon their devices for seeking details, about businesses and offerings. Therefore, it is crucial for companies to prioritize SEO in order to appear prominently in search results when prospective clients are looking for them in locations. Video marketing, 82 percent of individuals watch videos on the internet nowadays. As a result of this trend video marketing has become increasingly popular, among businesses as a tool of communication and promotion. The use of videos enables brands to establish a connection with their target audience in a manner that's both captivating and unforgettable. Film content such, as product demonstrations, tutorials and user generated material not help to deliver messages efficiently but also fosters deeper engagement compared to written text or static images. AI and Voice Search Will Influence the Future Voice assistants like Google Home and Alexa now handle half of all search searches. Voice search is changing the way people look for information. Businesses must use natural, colloquial language to optimize their content for voice-based queries in order to get into this expanding market. Adaptability is Key to Digital Marketing One of the main advantages of digital marketing is its rapid adaptation. Businesses may optimize campaigns and deliver timely, pertinent content to viewers by utilizing real-time data and accurate targeting. #DigitalMarketing #SEO #MobileMarketing #VideoMarketing #VoiceSearch #BrandBuilding #CustomerEngagement #ContentMarketing #MarketingTrends #BusinessGrowth #MarketingStrategy #Adaptability #DigitalTransformation #MobileOptimization #MarketingInnovation #MarketingROI #FutureOfMarketing

Q2.... Where'd you come from? And just like that, we're 1/3rd through the year! As the industry changes, we're witnessing significant transformations in digital advertising. 💡 Let's take a look at what lies ahead as well as continuing to grow 💡 1️⃣ As the popularity of voice-activated devices continues to grow, it will become crucial to develop #PPC campaigns that are specifically tailored for voice search optimization (Conversational keywords) . 2️⃣ The key to navigating #privacy regulations in advertising lies in adapting to them, with a focus on transparency and consent-driven data collection. 3️⃣ By customizing ads to suit individual preferences, businesses can significantly increase both #engagement and conversion rates. 4️⃣ The domination of #video ads is imminent, as businesses utilize concise and captivating videos to captivate audiences, making visual content the reigning champion. 5️⃣ The integration of #AI in campaigns will greatly enhance PPC, allowing for real-time optimization and unparalleled precision. With this in mind, #crosschannel integration is key for maintaining a cohesive brand image. By merging campaigns across various platforms, you can establish a unified presence.

Marketers may soon have more options to reach and influence Chinese Gen Zers as regulatory pressures drive the country’s internet giants to slowly open up their walled gardens, allowing for unprecedented ad tech innovation and collaboration. #adtech #digitaladvertising #marketing

Use the 2024 USPS promotions to help merge print and digital content... and save money on postage while doing so! 🔉 Utilize integrated voice assistants, mobile shopping categories (QR codes, image recognition, digital watermarks), videos in print, or augmented/virtual/mixed reality in your mailers, which qualify for the Emerging Technology promotion. 🔁 Retarget between marketing mediums — generate a direct mail piece to follow a customer's digital interaction and qualify for the Retargeting promotion. 📬 Enroll your business in the Informed Delivery program and utilize its features, like a ride-along image and embedded URL, to qualify for the Informed Delivery promotion and present your mail campaign via a trustworthy source.

As we step into 2024, it's clear that the landscape of paid advertising continues to evolve at a rapid pace. Here's a snapshot of what we can expect in the world of digital marketing: AI-Powered Personalization: With advancements in artificial intelligence, advertisers now have access to powerful tools for hyper-targeted advertising. AI algorithms analyze vast amounts of data to deliver personalized ads tailored to individual preferences and behaviors, driving higher engagement, conversion rates, and more efficient ROAS. Privacy and Data Regulations: In response to growing concerns around data privacy, regulations continue to shape the way advertisers collect, use, and protect consumer data. Advertisers must navigate evolving privacy laws and prioritize transparency and consent in their advertising practices. Emergence of New Platforms: The digital landscape is constantly evolving, with new platforms and channels emerging to capture audience attention. From immersive experiences in virtual reality to the rise of audio-based advertising on platforms like Clubhouse, advertisers must stay agile and adapt to new trends and technologies. Sustainable Advertising Practices: As sustainability becomes a key focus for businesses worldwide, advertisers are increasingly prioritizing eco-friendly and socially responsible advertising practices. From carbon-neutral campaigns to partnerships with sustainable brands, advertisers are aligning their messaging with values that resonate with conscious consumers. This one gets me excited. Integrated Omnichannel Strategies: In an increasingly interconnected world, successful advertisers are adopting integrated omnichannel strategies to reach consumers across multiple touchpoints. By seamlessly connecting online and offline experiences, advertisers can create cohesive brand narratives and drive meaningful engagement throughout the customer journey. As we embrace the opportunities and challenges of paid advertising in 2024, one thing remains clear: the key to success lies in staying informed, adaptable, and customer-centric. Let's continue to innovate, collaborate, and drive impact in the dynamic world of digital marketing! #PaidAdvertising #DigitalMarketing #2024Trends

🚀 Huge Potential in Digital Marketing! Technavio Report Highlights Key Growth Drivers 📊 According to a recent report by Technavio, the digital marketing industry is set to surge with a projected 17.16% CAGR through 2028! 🌐 Here's what's fueling this growth: 1. Social Media Platforms 📱 - With billions of active users, platforms like Facebook, Twitter, and Instagram offer unparalleled opportunities for businesses to reach and engage their target audiences. 2. Mobile Devices 📲 - Mobile advertising is on the rise and expected to account for over 70% of digital ad spending by 2028! Smartphones and tablets are transforming the way consumers interact with brands. 3. Data Analytics 📈 - Leveraging vast datasets, businesses can gain deeper insights into consumer behaviour and preferences, crafting targeted and personalized marketing campaigns for higher engagement and conversions. Despite some challenges like the increasing use of ad blockers and the need for transparency in data usage, the outlook remains highly optimistic. Questions for You: - How has social media changed the way your business approaches marketing? - Are you leveraging mobile advertising in your strategy? - How significant is data analytics in your current campaigns? 📣 Call to Action: Share your experiences and insights on how digital marketing has evolved for your business. Let's discuss and learn from each other! Read more [here]https://buff.ly/3xGJUFm. #DigitalMarketing #SocialMediaMarketing #MobileAdvertising #DataAnalytics #MarketingStrategy #AdTech #BusinessGrowth #Technavio #RaysDigital

In today's dynamic marketing landscape that is shaped by various advanced digital capabilities, store-locators play a critical role. These online guides furnish precise details on physical store locations, enhancing accessibility and seamless integrations with mobile devices. They boost local search rankings, augmenting user experience, and making it easier for consumers to find what they need. Read this blog and find an insight into the contributions that store-locators make in connecting the web, brick-and-mortar businesses, and consumers, driving growth, and taking hyperlocal approaches to new heights. https://bitly.ws/37mU7 To explore effective strategies for leveraging digital tools at your physical locations and enhancing your brand's visibility, reach out to us at https://rb.gy/mzm0i #blog #hyperlocal #growth #seamlessintegration #strategy #digitaltools #customerengagement #seamlessexperience

Transform your digital marketing strategy with the power of AIGC! Discover how Qihoo 360's So.com AI Brand Express is setting a new standard for real-time user interaction, boosting trust and engagement. Dive into the future of advertising where personalization and immediacy reign supreme. #AIGC #DigitalMarketing #BrandEngagement

Geo-fencing is a powerful tool that can take your business's marketing efforts to the next level! By creating virtual boundaries around specific locations, geo-fencing allows you to target potential customers in real-time based on their physical location. Whether it’s a local event, competitor’s store, or your own business location, you can send targeted ads, promotions, or notifications to smartphones within the designated area. This precision allows you to deliver highly relevant content to the right people at the right time, driving foot traffic, increasing engagement, and boosting conversions. Geo-fencing also provides valuable data on customer behaviors and movement patterns, helping you refine your strategies and maximize your marketing ROI. Ready to unlock the power of geo-fencing for your business? Contact JSJD Media today to learn how we can help you leverage this cutting-edge technology to grow your business. jsjdmedia .com #GeoFencing #TargetedMarketing #JSJDMedia #DigitalMarketing #LocationBasedMarketing #BusinessGrowth #MarketingInnovation