MARKETECH APAC’s Post

Last January 24, MARKETECH APAC and Braze’s latest webinar delved into exploring how marketers can utilise AI to enrich customer interactions, interpret evolving trends and consumer behaviours, and create personalised experiences that deeply resonate with their consumer base. Furthermore, it also discussed how AI can be leveraged for following customer behaviour and personalisation through data insights, how to overcome obstacles in the process of utilising AI for customer engagement, as well as its future potential. The webinar included Ranya Arora, senior strategic business consultant at Braze; Jia Ling L., assistant head of marketing and partnerships at BeLive Technology; CM Rolly Pane, managing director for Indonesia at Clozette Group ; Saniya D. Agarwal, head of customer experience at foodpanda Singapore; and Chris Martin Alarcon, head of content and community management at Home Credit Philippines; who all shared their insights and advice to marketers on how to properly utilise AI, as well as its benefits which enhance customer engagement. Learn how you can register for on-demand access of the webinar below. #WhatsNEXT2024 #CustomerEngagementinAsia #marketing -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🏪Lacking a physical storefront yet eager to stay attuned to customer preferences? Here's how we've tackled the challenge. . 👩🏻💻Understanding customer behavior is crucial for effective marketing, especially valuable yet complex without a direct retail presence. . 🍹Mogu Mogu Philippines, pioneering in blending fruit juice with coconut jelly, embraced a creative solution. In collaboration with BUZZEBEES, we developed a CRM platform that leverages QR code scans from our bottle caps. This innovative approach allows us to monitor customer purchase patterns directly, bypassing the need for our own retail space. It offers insights into frequency and location of purchases, informing our marketing strategies with precision. . BUZZEBEES appreciates that successful marketing extends beyond campaigns. Deep customer insights enable more informed planning, the launch of engaging campaigns, and the execution of effective initiatives. With over a decade in crafting CRM solutions, BUZZEBEES equips us to swiftly integrate feedback, diversify our campaigns, and minimize errors, laying the foundation for a scalable business ecosystem. #BUZZEBEES #PoweredbyBUZZEBEES #No1CRMandDigitalEngagement #MoguMoguPhilippines

Customer experience management agencies focus on delivering personalised and unique experiences to gain consumer loyalty across multiple platforms, and the leaders behind these types of agencies need to be on top when it comes to building trust and presenting distinct initiatives to consumers.           For MARKETECH APAC’s latest Agency Leadership Decoded article, we interviewed Arshad Rahman, CEO of Merkle Indonesia, to learn how this goal of building trust and providing unique experiences applies towards how he leads his team as well. #customerexperience #industryinsights #agencyleadershipdecoded  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

For this new role, Mika Yamamoto envisions introducing the end-to-end customer experience to accelerate Freshworks’ growth while also giving their clients the best solutions. Following her appointment, Mika shared her enthusiasm, stating, “I am excited to join Freshworks to be a part of its journey to become a multi-billion-dollar software company and to focus on a segment of companies and people I have a great passion to serve.” Meanwhile, Dennis Woodside, president at Freshworks, said, “Mika’s combined CMO and CXO roles have given her a unique perspective that has ultimately led to innovative, measurable changes for employees, customers, and prospects… Her know-how and desire to build and scale a large, enduring company make her a great addition to our Freshworks leadership team.” #leadership #customerexperience #marketing  ------ -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10": https://bit.ly/47lsnQf -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Curious to learn how technology can increase brand loyalty from 8 to 33 percent? 🤯 We explored this fascinating topic at our Meaningful Conversations Meetup in Jakarta this week, where we were joined by some pretty incredible speakers: Slamet Raharjo (Prepaid Product - Loyalty Program at PT XL Axiata Tbk), Ismail Aditya Hermawan (Lead Product Manager at Blue Bird Group), and Adesyukma Pamungkas (Head of Product at ISMAYA GROUP). So what do the leading telecom, transportation, and hospitality companies in Jakarta have in common? 🤔 They all launched highly specialized loyalty programs based on data to get to know their customers and customize rewards based on their preferences. ⭐️ Slamet shared how in a competitive market with rising acquisition costs, XL Axiata decided to focus on brand loyalty to retain existing customers. Last month they launched XL Points (their second loyalty program that includes transactions from other channels to attract more subscribers) and they’re already seeing an increase in daily active users. ⭐️ Ismail highlighted the importance of data in Blue Bird’s decision-making process, especially in creating products like loyalty and community reward programs. Loyalty goes beyond just monetary benefits for Blue Bird, especially given their higher rates compared to competitors. So they’re also focusing on high-quality customer service, digital adoption, and ease of use. ⭐️ Adesyukma explained how ISMAYA uses data to understand customer preferences and identify their favorite brands or foods. This allows them to offer personalized opportunities for these customers to test new offerings, ultimately boosting loyalty from 8% to an impressive 33%. For ISMAYA, maintaining product quality is essential for loyalty, as it directly impacts customer satisfaction. We loved exploring the positive impact of technology on brand loyalty and app engagement. A big thanks to our speakers and moderator Rianne (and Semaja for providing the beautiful venue!) 👏 See you next time, Jakarta!

How will companies keep up with consumers in an ever-evolving digital landscape? Meenakshi Nagarajan, SVP Chief Digital Officer, at Panera Bread gave us insight on the brand’s strategy at Forge 2023. Learn more about Panera’s digital transformation journey using Braze tools here: https://ter.li/syzg7g

In the contemporary retail landscape, a customer’s experience with brands and companies has become an identifier of success. Recognising this, Infobip has launched the marketing guide ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’, to offer businesses a simpler way to understand what shoppers want and what solutions and tools they can utilise in order to successfully answer these needs at any given moment. Learn how brands can deliver a more personalised, seamless, and satisfying customer experience that drives long-term success in this comprehensive guide accessible by checking out the article below. #marketing #customerexperience #retail ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The Power of Listening: How Blinkit Won Hearts with Free Dhaniya As a Martech expert, I'm constantly impressed by companies that listen to their customers. Blinkit's recent adaptation is a shining example of this. It all started with a simple social media post by Ankit Sawant, where he highlighted his mother's disappointment at having to pay extra for coriander leaves with her vegetable order. This relatable anecdote struck a chord with many Indian consumers, for whom complimentary dhaniya is a cherished part of the grocery shopping experience. Blinkit, to their credit, was incredibly responsive. Their CEO, Albinder Dhindsa, publicly acknowledged the feedback and swiftly implemented a change – free Dhaniya with vegetable purchases! This quick turnaround not only addressed a customer concern but also showcased Blinkit's commitment to cultural understanding. Here's why this is a winning strategy: Customer Centricity: Blinkit prioritized customer satisfaction by taking immediate action based on user feedback. Cultural Awareness: They understood the importance of dhaniya in the Indian grocery experience. Positive PR: The story garnered positive media attention, painting Blinkit in a customer-friendly light. Key Takeaways for Brands: Social listening is crucial. Actively monitor customer sentiment on social media to identify areas for improvement. Respond promptly and transparently. Acknowledge customer concerns and keep them informed of any actions taken. Embrace cultural nuances. Understanding local customs can strengthen brand loyalty. Let's applaud Blinkit for demonstrating the power of active listening and cultural sensitivity! What are your thoughts on this customer-centric approach? Share your comments below! #Blinkit #CustomerCentricity #SocialListening #BrandSuccess

How to manage multichannel product information for seamless CX https://lnkd.in/dvP--Dt3

In a blog post by Bird CEO Robert Vis, he announced MessageBird’s rebrand to Bird with details on the platform’s change in pricing, citing that they will be staying away from offering high markups, promising to deliver services at the lowest possible cost.  Talking about the rebrand and Bird CRM, Vis said, “All communications between businesses happens over channels – whether it be calling, texting, WhatsApp or iMessage – and all these interactions create a customer contact. From there, every business uses endless tooling to manage the customer relationship, whether it be to encourage them to buy more or simply to support them.” “What if this could be all done from one tool? What if the channel didn’t matter when it came to selling or servicing your customers? What if payment data was fully integrated with your other customer data? And what if you could just log into one tool and it just works? Today marks Day 1, our first iteration of BirdCRM and while we still have lots to do – we hope you will enjoy some of the magic and help us realise our dream of making talking to a business as easy as talking to your friends,” he concluded. #technology #commsplatform #rebrand  -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG