MARKETECH APAC’s Post

According to a study from TRA, Australians and New Zealanders are seeking more playfulness and humor from brands amidst global issues. "Our research found people are ready for some joy, including in the marketing they see. It’s a win-win because playfulness makes people feel good and it also makes us feel good about the brands who engage in this way," Colleen Ryan, partner at TRA said. #marketing #research #anz ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU 

Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small. Talking about the campaign, Debra Soon, head of brand, communications, marketing and experience at Singlife, said, “We want to empower Singaporeans and partner them on their journey to achieve financial freedom. By showing them their dream, we hope it will inspire them and remind them that with proper planning, the dream can become a reality. Singlife is here to be the partner of choice for achieving their goals, no matter how big or small.” #marketing #filmcampaign #singapore   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Through the mandate, DDB Group Hong Kong will manage the 2024 communications of Tiger Brokers Hong Kong's Tiger Trade trading platform. DDB Group Hong Kong's responsibilities for Tiger Brokers are strategy and creativity for branding, production, promotion, and social media. Speaking about the appointment, LOWE L., senior brand marketing manager at Tiger Brokers (HK) Global Limited, said, “DDB’s unparallelled creativity and strategic brilliance truly distinguished them in the pitch process and it is with immense excitement that we move forward with them. At Tiger Brokers, we believe in pushing boundaries and redefining possibilities, and with DDB by our side, I am confident that we will create ground-breaking campaigns that not only captivate our audience, but also redefine the landscape of our industry.” Meanwhile, Koman Ko, managing partner at DDB Group Hong Kong, stated, “We immediately respected Tiger Brokers’ visionary approach and ambition, as well as their collaborative style of working. We can’t wait to get started and help bring Tiger Trade’s superior investment experiences to more Hong Kong people, helping them reach their full potential as investors.” #socialmedia #creativemandate #hongkong ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

This partnership with Kwai supports Integral Ad Science’s long-term international expansion strategy. Advertisers focused on LATAM and APAC markets now have an additional layer of trusted, third-party transparency. In Brazil and Indonesia alone, they will be able to reach a base of over 100 million monthly active users. Marcia Byrne, Managing Director for LATAM at IAS, said, “Now, advertisers have additional assurance that their ads on Kwai reach real users in brand-safe and suitable environments.” QUAN YU, General Manager at Kwai for Business LATAM, said, “Our partnership with IAS equips our clients with the precise insights to understand where their ads are appearing and how they’re performing on Kwai so they can continue to meet their campaign goals on our platform.” https://lnkd.in/diPR_X_m

Creating a consistent online presence across your website and various platforms will give your audience a better chance of coming across your business! www.wiredmustang.com info@wiredmustang.com #wiredmustang #branding #marketingstrategy

Indonesia's rich cultural diversity offers a unique opportunity for brands to leverage sound and sonic branding as a strategic asset. Sonic branding is the practice of using sound to create a distinct and memorable brand identity. By incorporating sonic into their brand expression, Indonesian brands can: Strengthen their brand identity: Unique audio cues enhance brand recognition and recall. Think Netflix's "tudum" or McDonald's "I'm loving it" Build stronger emotional connections: Sound can evoke specific emotions and associations, fostering deeper consumer relationships. Differentiate themselves from competitors: A distinctive sonic identity sets a brand apart in a crowded market. Expand their brand's market reach: Sound can appeal to a broader audience, both domestically and internationally. After all, music is a universal language. By strategically integrating sound into branding and communications, Indonesian brands can achieve a competitive advantage and create more impactful and engaging customer experiences. Want to learn more about how to harness the power of sonic branding? Check out this linked post to read how sonic brand guru Reiner Erlings & amp sound branding and the Landor team help drive a brand's differentiation and distinctness! #branding #brand #brandstrategy #marketing #advertising #communications #customerengagement

Titled ‘Icon of Inspiration’, Mercedes-Benz (Thailand) Ltd. and BBDO Bangkok’s campaign delves into the stories behind countless families across Thailand giving their children the English nickname ‘Benz’. "In Thailand, believe it or not, everybody must have at least one Thai friend named 'Benz',” Thasorn Boonyanate (Pete), chief creative officer at TeamXThailand, shared. #marketing #creativecampaign #thailand ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

BRAND & BUSINESS: Read how Ogilvy Philippines' collaborative approach has led to innovative and effective campaigns that have set new industry standards. https://lnkd.in/g8v-xXTx

Content360 Malaysia is days away and I was very privileged to get to speak with Etika's Amy Gan ahead of the conference to learn more about how brands can better keep up with trends and trendjack without looking like a 'fuddy-duddy' brand. Find out more below or hear from Amy in person at our conference on June 12. #content360 #c360

Thailand's digital world is buzzing! 📱 With nearly 49.1 million social media users, representing 68.5% of the population, it's a prime market for brands to connect with Thai consumers. 📈 Key insights for marketers: Mobile-first: Thais rely heavily on their smartphones, so ensure your mobile social media presence is optimized. Visual appeal: Images and videos are key to capturing attention in Thailand's visual culture. Engagement: Respond promptly to comments and messages to build trust and loyalty. Cultural sensitivity: Understand Thai customs and etiquette to avoid missteps in your social media strategy. Are you ready to make your mark in the Thai digital landscape? Book a call today: https://lnkd.in/gn__-ihM #Thailand #DigitalMarketing #SocialMedia