Marketer Interview’s Post

As a lone marketer you do end up learning a whole different industry that you never thought you would. For me that's recruitment. The working life of a recruiter is a fast one and as the marketer you can feel like you don't want to disrupt their flow at times. So then you may find yourself writing about ideas you do know quite well, but a look around your office (or teams call, no hybrid discrimination here) and you will find people who know the topic inside out. So when working on the longer form content, whether that's blogs, lead magnets or even a meeting presentation, a simple conversation goes a long way to improving your understanding of what you need to deliver. This would go for a marketer in any industry I'd say, use your team's expertise - their knowledge is endless. Here's three things you can gain from a 5/10 minute planning conversation. 🔸 - An expert in the industry will be able to give you a whole different angle on the content you're writing, this can help to shape what you're writing. 🔸 - Your team will have countless stories and experiences that you can use to solve the problem you're highlighting in your content - the key principal for good long form content. 🔸 - Once you get them talking they start throwing out these wonderful industry specific sayings that you can weave into the copy, making the content more authentic and personable. That last one is my favourite. Also as a given, the more you include the team in your marketing planning/strategy, the more they will feel part of your overall marketing efforts. Have a lovely weekend! 😁☀ #Marketing #LongFormContent #ContentCreation #RecruitmentMarketing

Curious about how Competitor X is perceived in the market? 🤔📊 Conducting customer interviews can provide valuable insights into their differentiation strategy. Ask leading questions like "What makes Competitor X stand out?" or "How would you rate them on a scale of 1-10?" 🌟 Remember, patterns in feedback from multiple customers are key! #MarketResearch #CustomerFeedback #CompetitorAnalysis 📈🔍 https://bit.ly/3zwrW9c #CommPRO #PR

Most CEOs don't care how the sausage is made; they buy outcomes. BUT... some are curious... so this is for you. We work with over 100+ busy CEOs, creating all their short-form snackable content for social media from a single interview. They hire us because time is their biggest obstacle. How do we do it? 1) 1-hour brainstorming session with you to help you collect your thoughts. 2) We storyboard your ideas out into 8 short stories. 3) 2 days later, we interviewed (privately) to capture those 8 stories in a 1-hr session. Then your 2 hours turns into our 40 hours. - We slice and dice your videos. - We create your graphics. - We write your copy. It's always on-brand and on-voice because it's you. Video is the lead domino to all the work. You get: - 8 videos - 2 audiograms - 10 text/graphics This allows you to stay top-of-mind with your network without wasting your time. The outcomes it drives: - More referrals - More leads - More PR Below is an example of a before and after of our video work. Pricing starts at $2500/month You can learn more about our CEO-led marketing services by watching the 15-minute video on Demandii.com It covers (exactly) how we do everything, pricing, etc., in more detail.

When someone says: "He's a great marketer" Here's what they really mean: - "He builds strong brand awareness" - "He delivers results and achieves goals" - "He conducts thorough market research" - "He knows how to target the right audience" - "He develops effective marketing strategies" - "He analyzes data and metrics for optimization" - "He creates compelling and persuasive content" - "He understands the audience pains and needs" - "He adapts to changing trends and technologies" - "He measures and tracks campaign performance" - "He engages with customers and builds relationships" ✦ Being a great marketer isn't just one skill. ✦ It's a combination of various skills and qualities that are executed with excellence. PS: In my weekly newsletter, I talk about skills, frameworks and best practices for a great marketer. [Visit my profile for the link]

The “About Me” section is often underestimated, yet it holds significant potential in connecting with readers, clients, or employers on a deeper level. It is a unique opportunity to showcase who you are, what you stand for, and why your audience should care. Understanding the importance of this section can enhance your digital presence significantly. Blog link: https://lnkd.in/d-vWAEpB

Don't always be fooled by recruiters who create lots of content. There is a recruiter who is actively promoted by a personal branding supplier as a top dog consultant and marketer. It turns out from an industry contact that this person's billings are mediocre. It's important to remember that branding and marketing is the warm up act to selling, consulting and delivering. And that none of these work in isolation. I rather be a top class consultant who isn't visible online than an average one who is everywhere.

Linkedin is good for a number of things, but one of them is for reminding you how long you've been in business, or in a particular job. And I always forget that the first month of each year is a milestone for two things. One is Silver Magazine UK which is an astonishing eight years old now. And the other is Title Media and Marketing. Title Media is nine years old. Almost a decade, and almost time for a massive party, in that case. Ironically, we are not great at posting about Title Media on LI, which is daft because it's the B2B aspect of the businesses. So I'm pledging from this moment forwards to make sure we make more of an effort with this. I've said it now, so we have to do it! Anyway, if you want a print magazine, help with marketing strategy, some awesome copy for a website or blog, in fact awesome copy for just about anything, get in touch. Maybe not so much so for the social media side, as we're stepping back from that a bit. But we love PRINT! And we love WORDS! And we love MARKETING!

Posting with Purpose: Is Your Message Getting Through? The Power of Posting! Whether they’re in written form or on video, posts are a wonderful way to offer ‘teachable moments’ that enable existing and prospective clients to learn something valuable about you, your brand, and/or your passion for it, that they likely hadn’t known or were unsure of beforehand.  A Meaningful Lesson or Liability? However, in this digital marketing world in which we live, it’s important to understand that the attention spans of existing and prospective clients have become very short. As a result, the last thing they want to feel is that you’ve wasted their valuable time, and failed to provide them with a meaningful lesson about things that are important to them, and you, in their decision to become your client… or remain one! Posting to Perfection! When created correctly, your posts enable you to cultivate what may become enduring relationships with prospective clients, strengthen your bond with existing clients, and connect with them all on an emotional level. So, don’t take their time for granted; post with purpose and a meaningful lesson in mind, do it quickly, and leave them with something special to remember you by! If you’ve found that emotionally connective, informative, and meaningful posts have benefitted your client relationships, please feel free to comment below. #digitalmarketing #posting #wordsperfect   

Which one is better? 👇 Sending 100 cold DMs or warming 5,000 people in one shot via your personal brand? If you want to get things done more efficiently, go for #2. Over the last year, I’ve received; - Job offers in my inbox - 100% inbound leads - Opportunities for collaboration But unlike what most believe, a personal brand is perfect for building your pipeline. It warms up 97% of people in your audience and keeps you and your ventures top of mind when needed. The only catch? You have to keep doing it consistently. Audience members will self-qualify to work with you. PS. I’m Manam. I can support you in three ways. ------------------------------ a) By helping you carve a personal brand your customers can’t ignore. (profile audit & optimisation + content creation) b) By developing thought leadership articles on your behalf in third-party, Tier-A publications. c) By creating unignorable, personality-loaded content for your personal website.

If you aren’t posting content you are falling behind. You’ll often hear this from personal branding experts. It's made out like it's the only way to be successful these days. It's not. Yes you get noticed Yes it makes BD easier Yes you will get inbound leads Yes it can often allow you to charge more Yes a post with 300+ likes basically means you’ve made it But sharing content is no replacement for the day job. Anyone telling you otherwise is either lying or trying to sell you something. And you don’t hear about the bad stuff either. The fire post that flops Feeling like you are “always on” Getting laughed at by your mates The time investment to write the content Biting your tongue when you get a rude comment Responding to everyone reaching out (often 10+ a day) Or when you don’t and then stress about how it will look This isn't me saying that posting content is a bad idea. The benefits are amazing. But if you aren't posting and feel pressured to do it. Don't feel like you are falling behind. It's far better to be a gun at your job than be good at writing LinkedIn posts. But what do I know? Not like I had 2.5 million impressions in a year or anything… PS. That was a joke. I promise I’m not that arrogant (I did though) #techsales #saasrecruitment #gotomarket