Don't stop marketing. - Even if there’s a crisis. - Even after making the sale. - Even when things are going great for you. Potential customers are still out there. Your competitors will grab them. 😒 Credit: TheJakeVictor on Twitter/X
Exactly! Marketing is like a marathon, not a sprint. You gotta keep going, even when it feels like you're winning.
Absolutely! Marketing should never be stopped. It's what keeps your business growing, no matter the circumstances.
Totally agree. It’s easy to hit pause once things start looking up, but that's when staying visible is even more important. Marketing isn’t just about the short-term wins – it’s about keeping the momentum alive, especially when your audience isn’t actively engaging. Keep showing up, because the moment you step back, someone else steps in. 👀
Marketing should never stop because it is essential for maintaining brand visibility, driving continuous customer engagement, and adapting to market trends, ensuring long-term business growth.
Remember: The only way to stop "Marketing" is to stop trading! IF you stop Promotion, PAID "Marketing Communications", you're just altering your marketing mix, (often reducing your chance of achieving optimal outcomes). Jake the Victor needs to brush up on his understanding of the word, "Marketing"! (I think he meant, "Promoting".)
Especially dont stop when you hit your target on # of clients... clients can drop off unexpectedly and you don't want to get caught blindsided but suddenly losing 1 or 2. Keep a full pipeline.
Always good to keep marketing, no matter what's happening around us.
That's truly a critical skills to learn how not to stop 🤔
I think this not only applies to the job but also to yourself as an individual.
Absolutely! Consistent marketing is crucial, and you can achieve this by sending regular newsletters, posting on social media, and running targeted ads. The key is to be consistent so your audience knows what to expect.