MarketGenics India Pvt. Ltd. ’s Post

R&D's focus for the next two quarters? Emotional associations, bold flavors and better-for-you products 🔬 I recently read an article on FoodNavigator that spoke about the anticipated growth and diversification of the salty snacks in 2024. The European snack market expects an annual growth rate of 2.5% to 3%, despite economic constraints affecting purchasing behaviors. With consumer trends shifting towards health-conscious and flavor-rich offerings, brands will be forced to innovate, focusing on nutritional benefits, sustainable practices, and leveraging digital technologies to meet evolving consumer demands. What does this mean for R&D though? 🥗While developing products that are nutritious is important, the article also emphasizes the importance of flavor innovation and catering to emotional snacking trends. Brands and Marketing teams will focus on exploring unique, bold flavors and combinations to captivate consumers seeking novelty and comfort through their snack choices. This will of course put pressure on R&D teams to innovate and come up with surprising ideas in limited times. 👌From a marketing perspective, this approach aims to satisfy the emotional and experiential aspect of snacking, which has become increasingly significant for consumers who are now looking for an escape or a treat in their daily routines. But from a R&D perspective this involves understanding the consumer thoroughly and also evaluating how certain ingredients would be perceived by the consumer. Thankfully, AI tools are here to help R&D teams navigate this new domain.

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/zXdNm3 Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry

Whether you are developing a new product concept or prototype, optimising an existing product, or looking to leverage insights into consumer journeys with your products and packaging, we are here to help. In her blog, Consumer Insights Manager Sarah Thomas shares three key service areas where we can help you to develop winning products that your consumers will love. Read the blog here ➡️ https://okt.to/CShFp3 Read the blog to find out more about how you can apply and benefit from consumer insights. #CampdenBRI #FoodandDrink #ConsumerTesting #ConsumerInsights #FoodScience #FoodInnovation #FoodTechnology #Innovation #Technology #FoodResearch #FoodIndustry #DrinkIndustry #FoodAndDrinkScience #Food #Beverages #FoodAndBeverageIndustry

Did you miss it? Click below to access the recording of this insightful webinar exploring the impact of branding on consumer and sensory research for food products. Learn when to use branded or blinded approaches, why it matters, and how it can influence consumer perceptions and decision-making. Whether you're a sensory scientist, researcher, marketer, or food industry professional, this webinar will provide valuable insights to enhance your research strategies. Watch the webinar at: https://bit.ly/3Wwf8aM #FlavorWiki #Webinar #BrandedorBlinded

Our new blog provides two solutions to help your product development effectively and efficiently keep pace with market demand. Read the blog here ➡️ https://okt.to/Q5FMuq Marleen Chambault (Sensory & Consumer Research Scientist) outlines how holistic approaches and experimental designs can both facilitate a more complete understanding of your product so that you can ensure success in product innovation and renovation. #CampdenBRI #Innovation #NPD #ProductDevelopment #FoodInnovation #FoodandDrink #FoodScience #FoodAndDrinkScience #FoodTechnology #FoodResearch #FoodIndustry #FoodAndBeverageIndustry

Here are the top consumer, industry & society trends for March 2024 👇 🧑🤝🧑 Consumer trends: 1️⃣ #DigitalReputationManagement 2️⃣ #Snackification 3️⃣ #SilverDating 4️⃣ #SelfEmployment 5️⃣ #Peer2PeerInsurance 🏭 Industry trends: 1️⃣ #SustainableFood 2️⃣ #AlternativeProtein 3️⃣ #FunctionFood & #EnrichedFood 4️⃣ #CustomerSatisfactionMonitoring 5️⃣ #Nutraceuticals & #DietarySupplements 🏙️ Society trends 1️⃣ #Decarbonization 2️⃣ #CreativeClass 3️⃣ #NewLivingModels 4️⃣ #Glocalization 5️⃣ #PowerHouseChina More information 👉 https://lnkd.in/ewgBRRch 💡 TD Reply's monthly #trend monitor provides a unique, #datadrivenoverview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent #algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

What a project to kickstart my journey at Seven Beaufort!⛵️🚀 Discover how we explored the market potential of a new product in two countries, by leveraging AI and data-driven experimentation 👀

As we turn into the summer and think about our wins, the Journey Foods team is proud at the forefront of transforming ingredient discovery and product development. Our cutting-edge AI technology accelerates the journey from innovative ideas to market-ready products, aligning with modern consumer preferences and regulatory standards. By leveraging advanced features like consumer preference configuration, ingredient tagging, and automated compliance insights, we’re enabling food companies to innovate faster and smarter, setting new standards in the $3 trillion packaged foods market. 🔍 Harnessing the Power of Data: - Extensive database with over 32 billion ingredient insights - Dynamic analysis and methodical recommendations for optimal product formulations - Comprehensive focus on nutrition, pricing, and supply chain parameters to ensure holistic product optimization - Continuous updates and data extraction from millions of ingredients to keep our insights relevant and actionable 💡 Enhancing Strategic Decision-Making: - Significantly quicker access to comprehensive data, enabling better and faster strategic decisions - Improved strategic planning through detailed, AI-driven insights - Ease of continuous product monitoring to stay ahead of potential issues and adapt swiftly to market changes - Transforming insights into actionable decisions that lead to better product development and market success Join us in leading the future of food innovation, powered by AI! Our AI-driven approach not only provides valuable insights but translates them into actionable strategies, ensuring seamless and efficient food innovation. Let’s drive the industry forward together, making smarter decisions and creating better products for consumers worldwide. #FoodTech #AI #Innovation #Ingredients #JourneyFoods

🔎🍹 Navigating consumer preferences for a new healthy mocktail concept In a world where health-conscious choices are becoming the norm, we embarked on a journey to explore the potential of a revolutionary idea with our client: ready-to-drink healthy mocktails! 🌿🍹 Learn how we used AI and data-driven experimentation to analyze consumer behavior in markets on two continents, unveiling insights into preferences, packaging, flavors, and more! 🌎💡 The goal of this project was to crack the code on consumer interests and market potential, paving the way for more innovative beverage solutions. Curious to learn more about our experimentation approach? Check out our new client use case 👀

Check out Sweegen in this WholeFoods Magazine Natural Products Industry News Brief highlighting what's new in #natural. #TasteModulation #Taste #TasteTools #TasteExperience #Tastecode #Technology #BetterForYou #ProductInnovation #Ingredients #Food #FoodScience #Beverage #Delicious #ProductDevelopment