Marketing Architects’ Post

In today’s fast-paced marketing world, the relevance of linear television is often questioned, but it’s still a powerhouse you can’t afford to overlook. 💪 While digital channels are booming, linear TV continues to deliver unmatched brand visibility and engagement. Curious how? We’ve got the insights you need in our latest blog post from CEO Dick Wechsler! #MarketingStrategy #LinearTV #BrandVisibility #MediaMix

Public Radio & TV Marketing: Where Trust & Action Converge - Discover the power of trust and action in public radio and TV marketing. Learn how aligning with public media can drive engagement, loyalty, and results for your brand. https://hubs.li/Q02zmx800

Business owners...NOTHING is more important in your marketing strategy than your message. No matter what media, how many times it airs, to whom, where it's seen or heard...nothing is more important than your message. If your message is unclear or cliche or derivative or not resonating, please don't blame the medium/platform. TV and video advertising has all of the essential elements you need: sight, sound, motion, and emotion. But you can easily have an ineffective message created and that's what will bring you success or the lack thereof. Here's a terrific post that will help the next time you're working with any video production folks to create your next message. Enjoy! https://lnkd.in/e-QS8ViZ

Buying mass media marketing today is highly complex and can include a number of channels such as linear tv, streaming tv, streaming radio, video apps, direct mail, etc. A business can quickly spend (and sometimes waste) a lot of money if the strategies are not aligned. However, mass media marketing, when implemented with careful planning and executed properly, can bring a ton of value for auto repair businesses. The important thing to note is that it should be part of the overall marketing mix for organizations that are looking to grow longer term. Here are some insights on this top from the Marketing Coaches at Conceptual Minds. https://lnkd.in/erpNv6Cy #autorepairshop #cabletvmarketing #lineartv #streamingtv #marketingcoaches #fixedops

Gone are the days when we couldn't determine ROI from radio or TV spots 🤯 LeadsRx is an Unbounce company that measures marketing performance across various channels. Check out this article to learn more!

I always say that advertising campaigns should take the multi-pronged approach: various tactics to cover various needs. One size fits all isn't really a thing. In that process, don't forget about traditional items like radio, or direct mail. There's a lot of power in a tactic if you use it right. #TraditionalMedia #MarketingStrategy #BroadcastTV #RadioAdvertising #DirectMail

Kick off the new year by checking out Marketing Dive's 8 Predictions for 2024 as Marketing Seeks a New Normal. Hear from Upwave's Chris Kelly, and other industry experts, as they touch on retail media, streaming, social, and more. https://lnkd.in/e-H79TGb #marketing #advertising #branding #marketingpredictions #advertisingpredictions

📣 Exciting Update! 📣 Last week we talked about traditional advertising and this week, we dive into the world of online TV advertising and discover why it's essential for your brand's success. Here's what you'll find: 🌟 Why Online TV Matters: Learn how it helps reach your audience effectively. 📊 Key Stats: See the numbers behind OTT advertising's success. 🔑 Takeaways: Find actionable tips to boost your brand's presence. #Advertising #DigitalMarketing #OTT

There is one very clear result of a well-planned and executed advertising campaign: PROFITABILITY In our latest article, we take a look at some of the best campaigns we've ever seen...so far 😉 https://lnkd.in/di_Ni2dQ #advertisingandmarketing #media #tv #productplacement

TV Attribution Models: What Are They & How Do They Work? - Explore #TV #attribution models and their role in optimizing #television attribution to enhance #marketing #strategies and #measure success. #TVAttribution