Marketing OUT LOUD’s Post

Since this photo was taken, a lot things have happened 🔮: The cost of a Super Bowl ad has increased by over $5 million (Statista), while the quality of a Super Bowl ad has decreased significantly (personal opinion). I started to understand how football works thanks to my friends at Madison Taylor Marketing, and won Fantasy Football, beating my friends at Madison Taylor Marketing (thanks Josh Allen). Will there be a clear winner among this year's Super Bowl ads, or will it be a rinse and repeat of common themes? Look out for Madison Taylor Marketing's annual article ranking the top ads! 👀 #SuperBowl #SuperBowlAds #TaylorSwift #Advertising

What do we know is still worth the advertising spend to keep building your brand? What do we get sold by Cable and tradional Linear. Answer is Sports. I have a direct relationship that gives me access to ESPN Digital inventory. Can you see a better value than making your name stand out in your market everytime someone is on ESPN and all of its sites. I can build this out for you and help you lock this in for your market. Build your brand when consumers are looking at scores, recaps, live sports, anything sports. Its football season and time for your to jump in the game. Shoot me a DM or email me for more information. Stephanie@Berridgeintuitivegroup.com #Automotiveadvertising #Marketing #LiveSports

A pro football game with a commercial-free fourth quarter? Fans will no doubt love it, but such a play may be hard to pull off again and again.... #streamingmedia #advertisingstrategies #advertising #media #mediastrategy #sportsmedia #sportsbiz

🏈 Watching the #SuperBowl for the ads? Make it fun for non-advertising people with #BigGame Ad Bingo. 🏈 I've taken the biggest #SuperBowlAd cliches from the last few years, and some of the elements expected in this year's game and put them on ten different bingo cards. Bingo rules apply - first to 5 across, down or diagonal wins. Disputed answers around 'dated memes' are settled by group vote. I'll be making more here (https://lnkd.in/e4Ujvp_T), so comment with any other entries you'd like to see before next week's game. #superbowl #superbowladvertising #BigGameAds #Adbowl #advertising #marketing #football

Sports remains a vital part of media plans, with companies betting that consumers will continue to pay for it. A recent article provides fascinating insights into the future of sports. What's your sports strategy? Let's discuss! #sportsmedia #sportsbiz #futureofsports #espnfresno #localsportsleader

Has advertising in sports reached saturation & is it worth the marketing investment? Has any advertising in sports connected with you enough to purchase a product or service or at least want to learn more about the brand? My new podcast today: https://lnkd.in/eTavVqF6 #sports #marketing #advertising #branding #sales #media #tv #nfl #mlb #news #pr #consumer

In a world of fractured attention, live sports stand out, capturing the hearts and minds of millions of Americans. But are you making the most of your sports investments? The Cadent Sports Audiences Playbook is here to help! Discover the best tactics to drive conversions and maximize performance. Download the guide today and take your marketing to the next level. https://hubs.la/Q02FHGw30 #SportsAdvertising #Olympics #CTV #DigitalAdvertising

✨ ICYMI 2023 ✨ As the ad industry goes long into Super Bowl season, brands should think more broadly about live sports advertising. 🏈 Now that live sports is moving into the domain of streaming/CTV, it offers even more benefits to advertisers than it did as the last lifeline of linear, like: - wide audience reach, engagement, and loyalty - opportunities for creativity, new ad formats, and interactive elements - filling in Hollywood's content gaps Learn more: https://lnkd.in/gDmGtYAu #livesports #sportsmarketing #superbowl #brandgrowth

🏈 Tomorrow’s the Day! The 2024/25 NFL season kicks off with what is expected to be an adrenaline-fueled, pulse-pounding matchup between the Kansas City Chiefs and the Baltimore Ravens. And for the ‘Live Thrill Seekers’—a group of passionate sports fans who will be glued to their screens for every moment of the game—this is what they live for. Our newly released research on behalf of DIRECTV Advertising found that Live Thrill Seekers crave the excitement, drama, and intensity of live sports. For them, must-have moments are created by the unpredictable nature of the game, nail-biting finishes, and the thrill of cheering on their favorite teams. For brands that are looking to connect with this highly engaged audience, we've uncovered valuable insights into the behaviors, preferences, and motivations of Live Thrill Seekers. Read the free report to discover out how you can tap into the energy of Live Thrill Seekers for your brand: https://lnkd.in/g4aJ4zNb #Football #LiveThrillSeekers #DIRECTV #SportsMarketing #Sports #Insights #Advertising #MarketResearch #Streaming

Advertising campaigns are strategies planned and executed by companies, organizations or individuals with the objective of promoting a product, service, idea or brand through various media, such as television, radio, Internet, written press, billboards, social networks, among others. 📻 📺 📰 👩💻 These campaigns usually have specific objectives, such as increasing sales, creating brand awareness, changing the attitudes of the target audience, launching a new product or service. The other day, due to a topic we saw in class, I was looking at what had been the most viewed ads so far this year and one of them was this one❗ The ad features actress Scarlett Johansson and former NFL players Dan Marino, Terrell Owens and Bruce Smith in a lab with M&M'S characters, admiring the M&M'S Almost Champions Comfort Ring, the first of its kind, and laughing about the feeling of being "almost champions". 💡 From my point of view, the ad uses M&M'S signature humor and the power of fun to create a world where everyone feels they belong, uniting this star-studded group in a way only the brand can. What was your impression of the ad? #Advertisingcampaigns #Marketing #Imagination #Originality