Marketing Pros’ Post

Want the lowdown on what's going on in the world of education this month? Check out our March BuzzHub below ⬇ #educationmarketing #monthlynewsletter

The journey with Knowcrunch continues, and this past week was amazing! From diving deep into the fundamentals of advertising campaigns with the ever-inspiring Tolis Aivalis to mastering Facebook's Business Manager with the brilliant George Arapogiannis of #humanminds, every session has been a treasure trove of knowledge. Our brain cells definitely had a workout, but the insights we gained are invaluable and will stay with us for a long time—just like a tattoo! And it's much more than mastering the tools; it's about embracing the strategic mindset needed to craft successful social media campaigns from start to finish. The Knowcrunch experience is truly unforgettable, and I'm excited to continue this adventure, applying everything I learn along the way. 🚀💡 #DigitalMarketing #Knowcrunch #LearningJourney #SocialMediaStrategy #LifelongLearning

Week 3 Recap: Reflecting on lessons learned and gearing up for the final stretch Hey everyone! Can you believe we're already in week three of our 30-day challenge? 🎉 Let's take a moment to reflect on the lessons we've learned and celebrate our progress so far! From mastering mobile optimization and exploring consumer psychology to crafting killer CTAs and optimizing for voice search, we've covered a lot of ground in just three weeks. But our journey isn't over yet; it's time to gear up for the final stretch and give it our all. Whether it's diving deeper into emerging trends, harnessing the power of user-generated content, or refining our strategies, let's stay focused and finish strong! Together, we can accomplish anything we set our minds to! 💪💼 #LessonsLearned #FinalStretch #3ODAYCHALENEG #LEARNINGDIGITALMARKETING

Zombie marketing programs are a massive burden for marketing teams. What's a zombie marketing program? Zombies are mediocre programs or initiatives with a positive but nominal impact on the business. Zombies are good enough to evade obvious cuts but never create a significant impact. Individually, zombies may not seem like a big problem, but collectively, an army of zombie initiatives can consume massive marketing resources. Beyond the direct resource consumption, there's an opportunity cost associated with continuing to direct resources to mediocre, rather than exceptional, marketing efforts. Zombies are often hard to kill, perpetuated by momentum ("We've always done X"), reticence to stop things that create even minor positive impacts, or the political struggles of calling out vanity projects. Beware the zombies! #CMO #marketing #marketingstrategy #CMOstrategy

Some great Monday afternoon thoughts for you from one of our top analyst at Gartner! Are you being taken over by Zombies?? I hope not, but if like many you are.. reach out and let us help you plan the attack!

What I’m excited about in 2024, work edition: 👯 our very first Ecosystem Kickoff—solutions partners, providers, and app partners!—and announcing everything we’ve worked so hard on 🤗 hugging my team in person in Boston for Flywheel Kickoff and elevating their shine all year long (Justin Graci, Christi Williams, 👋🏿Devyn Bellamy, Monica Cruz, Kate Lesniak, Lana Zheng and our buddies Kerry Sheehan, Hannah Donahue, and Pete Youngman) 🎙️ taking over the Partnered Podcast with Blake Williams (stay tuned for a rebrand) 🤐 leveling up the INBOUND 2024 experience for partners with our Global Events team 🤝 deepening the Marketing-Product relationship, a personal passion that I’ve carried with me from Mailchimp (hi SPP team!) 👋 meeting and collaborating with more partners ✍️ planning this spring (yes, I’m excited for planning) for our next 3 years 🌎 investing more in my own community with Partnership Leaders and Pavilion 👩🎓 learning from my boss (Laurie Aquilante Faiola) and fellow Community-Led Growth leaders (Courtney Sembler, Evan Hamilton, Kinzie Trompak) and talented marketers 💪 offering more mock interviews and new graduate/early career help more speaking engagements. more time to develop the team. more wrestling with data. And my work New Year’s resolution: Fix my calendar link. 📆

In honor of Survivor Season 45 premiering tonight, I thought I’d share a bit about my time playing Survivor this summer.** While I wasn’t on an island, I was battling it out in the Catskills during a 5-day, unlicensed version of the game.  Crazy, I know. 😂 Anyway, I’ve always said that Product Marketers would make great Survivor contestants. So, I decided to put that theory to the test. And I think I did. I was the only female AND the only first-time player to make it to the final tribal council and plead my case to the jury. 🎉 So, what did I learn during this wild adventure that also applies to my day job as a PMM? Let's break it down: 1️⃣ Competitive Intelligence is Key During the game, I was up against 15 competitors. On day one, I made it my mission to gather intel on everyone to understand my competition, build alliances, and strategize my way to the top. Just like in PMM, knowing your market and competition inside out is crucial for success. 💡📊 2️⃣ Positioning is Everything In Survivor, just like marketing products, I had to find my unique niche. I couldn't be too aggressive, but I also didn't want to be the one getting carried to the end like a "goat." Finding that perfect balance is key – it's a lot like positioning products to stand out in a crowded market. 🐐🎯 3️⃣ Social Game Wins Every Time Knowing I couldn't win every immunity challenge, I relied on my social game to make my own immunity and stay in the game. Building relationships and working with diverse personalities was my secret weapon, just like in my PMM role where I collaborate with various functions and personalities daily. And similar to being a PMM, playing Survivor is exhausting. It’s safe to say that 5 days in the woods without food was enough for me and you will not be catching me on actual Survivor any time soon (unless you’re reading this Jeff Probst, then count me in). Turns out, I may be more of an Amazing Race girl after all. 😉 But either way – there is a lot of overlap between product marketing and playing this crazy game. Who else thinks PMMs would crush it on Survivor? 🙋♀️ #ProductMarketing #PMM

#FantasticFive Say hi to our Chief Marketing Officer, Camila Chen! Transforming from work ninja by day to party dynamo by night! 💼🌟 Balancing productivity with a sprinkle of playfulness is my specialty. Who says you can't hustle hard and have fun at the same time? 🎉 #PIFCapital #PIFImpact #PIFConnections #PIFA+Team #ProductivityAndPlayfulness #WorkHardPlayHard

I finally graduated from the Hacktiv8 Performance Marketing Program! My journey through bootcamp was a whirlwind of challenges and triumphs, shaping me into a seasoned marketer ready to take on the real world. It wasn't easy but also really fun at the same time, and I have learned a lot about performance marketing. As a final step of my bootcamp completion, my teammates and I create strategies and run campaigns for the b2b property and construction company Amoda. I can now proudly say that I’m looking to start my new career as a Performance Marketer and ready to tackle the challenges and seize the opportunities that lie ahead. #Graduation #PerformanceMarketing #Hacktiv8

⭐ Challenge Day 1 Recap ⭐ Yesterday marked the exciting kickoff of our Challenge. The first day was all about laying down the foundation for our success – yep, you guessed it right – it was all about planning! We are so happy that everyone who participated in the first day of the Challenge was so positive and ready to work on their clarity and strategy. Thank you very much for your contribution and effort and we will see you soon! 📅 Looking Ahead: Challenge Day 2 Now, as we transition into the second day of the challenge, we are going to learn all about client journey flywheel! Time to get ready for implementation – turning dreams into reality, and ideas into results. 💪 The journey towards becoming powerful marketers continues, and we're in it together! Read more about our Challenges here: https://lnkd.in/dmcCTen #powerfulmarketers #growthjourney #marketing #community #challenge