Marketron’s Post

📺 According to EMARKETER, CTV ad spending reached $24 billion in 2023 and is predicted to grow to $40 billion by 2027 — but what exactly is fueling this growth? Read our latest blog to learn the answers, and find out our solutions for some of CTV advertising's most common pitfalls: https://hubs.ly/Q02SfqhR0 #CTVAdvertising #DigitalAds #ConsumerInsights

We are living in the era of CTV 📺🧑💻 In 2022, CTV advertising spending in the United States soared to $21.16 billion, accounting for 6.1% of all media ad expenditures. 📈 TVScientific predicts that this year, CTV ad spending will grow between 14% and 27%. Research by Tinuiti highlights the impressive effectiveness of CTV advertising. Standard pre-roll ads on CTV have a viewer completion rate of 94%, significantly higher than on PCs and mobile devices. Furthermore, about 23% of CTV viewers make a purchase after seeing an ad, showcasing a strong conversion rate compared to traditional TV. This presents a huge opportunity for advertisers. ⭐Whether you’re an advertiser, publisher, or just an avid viewer, CTV is a hot topic. Dive into our latest article to explore how CTV traffic is generated and why it matters: https://lnkd.in/eUCDRkx3 #ctv #advertising #connectedtv #adtech #gothamads

Unlock new opportunities & maximize reach with CTV. ~94% of US households were reachable through programmatic CTV advertising in 2022. ▶️ https://buff.ly/3qrgmIa #ctvadvertising #ctvtrends #ctvads #ctvadvertisingtrends

New Insights on CTV Advertising: Viewer Drop-Off During Ad Breaks A recent study by Wurl, in collaboration with AppLovin and Adjust, reveals a significant viewer drop-off during ad breaks on CTV platforms. The report, titled "A Full-Funnel Approach to CTV Marketing 2024," indicates that advertisers are seeing a 4-8% loss of viewers per break. #CTVAdvertising #MediaTrends #DigitalMarketing #AdTech

📺 US CTV Ad Spend Expected to Surpass $20 Billion in 2024 ↪ While still one of the fastest-growing ad channels, CTV growth slowed in 2023 compared to previous years. ↪ Advertiser Perceptions forecasts a 16.2% increase in US CTV ad spend for 2024, reaching $21.45 billion. ↪ Political advertising and the Olympics are expected to boost CTV spending in 2024. ↪ CTV faces competition from social media, where marketers continue to invest in short-form video formats. #programmatic #adtech #ctv

Over the next four years, TV and CTV ad inventory is expected to fall by 24%, per Brian Wieser of Madison and Wall. This will be due in large part to the migration from linear to digital, where there are fewer ads being served.

In just 6 weeks, we'll be entering the peak period where 60-65% of political ad dollars flood the market. For non-political advertisers, this surge can significantly impact CPMs, ad inventory, and overall campaign performance. What This Means for Your Ad Strategy: 🥊 Increased Competition: With a substantial influx of political ads, the demand for ad space skyrockets, leading to higher CPMs. 🛒 Ad Inventory Constraints: High demand can result in limited ad inventory. Plan and secure your ad spots early to avoid missing out. ⚙️ Strategic Planning: To navigate this period effectively, ensure your campaigns are well-optimized and flexible. Adjust bids and budgets as needed to stay competitive. Why CTV is Your Best Bet: Unlike linear TV, CTV advertising won't face the same inventory constraints during the political ad surge. With its vast and flexible ad inventory, CTV provides a more stable and efficient platform for your campaigns. Strategus is here to help you navigate these challenges. Don’t let the political ad surge catch you off guard—get in touch with us today! #DigitalMarketing #PoliticalAdvertising #CTV #ConnectedTV #OTT

CTV & OTT are close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer. Many individuals use CTV and OTT interchangeably. CTV advertising exclusively occupies the television screen, excluding ads on computers, phones, tablets, and other non-TV devices. OTT video is transmitted over the Internet, similar to CTV, but appears on computers, phones, tablets, and more. You can find the article here from eMarketer on the difference. https://bit.ly/3Pd5dnv All ad impressions are not the same. CTV is full-screen, people build rooms around their big screens, making CTV a central point of interaction. CTV ads frequently capture multiple viewers, and have a substantially higher video completion rate than smaller devices. This contrasts with the small size of OTT ads on phones, and the potential oversight of OTT ads on computers if the viewer is focused on a different tab. The discrepancy between CTV and OTT is evident. CTV is a marketers equalizer CTV is the equalizer, shifting power and influence from major media conglomerates to savvy marketers and advertisers. Unlike traditional approaches that rely on buying programs, targeting Age and Gender, and hoping to reach your ultimate customer, CTV targets audiences. It enables advertisers to hone in on specific in-market, interested, qualified audiences. With a meticulously crafted CTV campaign and a precisely defined target audience, smaller budgets can effectively compete with industry giants, yielding meaningful results for marketers. Lets talk CTV

Agencies and brands are asking for more from their CTV advertising partners. My team participates in discovery calls with marketers every day who want: 🔎 Insight into lower-funnel metrics 📈 More robust campaign data 🔦 Better attribution 📝 The list goes on 𝐀𝐧𝐝 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐠𝐨𝐨𝐝 𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. More data lays the groundwork for more strategic campaigns, while also driving accountability. This, in turn, will help marketers maximize their impact — ultimately bringing more investment into CTV advertising. A recent report from The Trade Desk found that CTV is on track to outpace linear, with 95% of marketers planning to maintain or increase their share of spend on programmatic CTV. What else do you think will pave the way for more CTV adoption? #connectedtv #television #adtech

CTV: A Big Theme in 2024 as CES Opens #CES starts today, ad it's clear that Connected TV (CTV) advertising will continue to be a big deal this year. • Experts say that US #CTV ad spending will jump by 22.4%, reaching over $30 billion by the end of 2024, according to eMarketer. • Dentsu and BIA are even more optimistic, expecting 30.8% and 39.5% growth rates. • DoubleVerify found that 63% of marketers plan to increase their CTV ad spend in 2024, demonstrating advertiser confidence in its effectiveness. Big events like the 2024 US Presidential Election and the Summer #Olympics are expected to increase CTV ad spending. Ensure your brand is seen in the most premium ad spaces in these key times. Founded on a strong foundation in video, Teads has consistently stood at the forefront of the advertising industry, delivering high-quality ads to advertisers. Our global reach is our strength, with a comprehensive CTV platform that offers over 50 billion unique advertising opportunities each month worldwide. Check out our latest Talks With Teads segment with Brad Stockton, SVP of Video Innovation at dentsu, who shared valuable insights on the rise of CTV and its implications for advertisers and brands: https://hubs.li/Q02fDh480