Territory Account Representative Jennifer Sultana applies her skills as a salsa performer to bring positive emotions and excitement to her market. “I want every encounter to be unique and to ‘wow’ my stores with our client’s product lineup.” #MarketSourceStrong
KISS... Keep It Simple Silly. It applied with I was the General Manager of a steakhouse, and it applies to selling solutions. If you want your team to be successful, stay focused on the goal and keep it simple.
#coffeewithkristal#bettertogether#sellingsolutions#salesleadership
☕️ Nothing like sipping on a grande cafe Americano with Elizabeth Krear from J.D. Power and talking all things EV…
I know I sound like a broken record, but I cannot wait to share *THIS* episode with you very soon!
Also, what’s your go to Starbucks order during National Automobile Dealers Association (NADA)??
#nadashow#nada2024
Guess who just made Thursday night a whole lot bubblier? That's right, yours truly! 🌟 Huge thanks to BK SEARCH for this unexpected treat!
Landing this bottle of bubbly was as effortless as finding your dream job with BK SEARCH! 🌟 Ben Karnezos and his team make recruitment a breeze. So if you're ready to toast to success in your career or hire some new talent, why not raise a glass and give them a follow? 🚀 #RecruitmentGoals#CheersToSuccess#BKSEARCH
WINNER WINNER!!
Congratulations Jessica Muller, dm me and I will send the bottle round. Enjoy your Thu night!
Earlier today we did this: ⬇️
"Do you want a bottle of Prosecco tonight?
End your rainy Thursday off the right way! At the end of today, we will randomly pick a person from the comments section and Uber a bottle of Prosecco to them.
What do you have to do to be in with a chance:
👯♂️ - Comment a mate's name who you would share it with.
🚀 - Make sure you follow BK SEARCH to see if you win.
You have to be based in London and over 18.......
If we can't get hold of the first winner, we will choose a second and so on and so on..."
Why, it sounded like a fun idea in my head.
Here’s a story that will brighten your day...meet Azai, a young guest whose favorite store is Target. He loves visiting T-0966 in Huntersville, North Carolina and goes out of his way to greet his fellow shoppers with a friendly “hi” and plenty of fist bumps. (And anyone who knows me, knows I appreciate a good fist bump!) To show our appreciation, we made Azai an honorary team member, and store director Tammy Jackson made sure he had everything he needed to feel part of the team—red shirt, name tag and a roll full of stickers. Thank you, Tammy and team, for creating this special moment for Azai...and thank you, Azai, for giving us all one more reason to smile today!
🚀 Saturday #GTMSnapshot - PepsiCo Diversification, Soda Plus Plus 🥤
Faced with shifting consumer preferences and intensifying competition, PepsiCo embarked on a bold GTM strategy to diversify its product portfolio beyond soda, reshaping its brand identity and market positioning.
PepsiCo solidified its position as a trailblazer in the food and beverage industry by diversifying product portfolio and embracing consumer trends. 🥤🌟
📈 Key GTM Wins
1. Portfolio Diversification PepsiCo's acquisitions, including Quaker Oats and Tropicana, marked a pivotal shift in its GTM strategy. It broadened its product portfolio to include healthier snacks, breakfast foods, and fruit juices, and positioned itself as a diversified food and beverage powerhouse. It reduced its dependence on soda sales and capitalized on emerging consumer trends for health and wellness.
2. Brand Extension and Innovation PepsiCo's foray into non-carbonated beverages and snacks was characterized by relentless innovation and brand extension. From launching new flavors and variants to introducing healthier product formulations, PepsiCo leveraged its brand equity and marketing chops to appeal to a broader audience and stay ahead of competitors.
3. Distribution and Retail Partnerships PepsiCo's GTM success was further fueled by strategic distribution and retail partnerships. By leveraging its extensive distribution network and forging alliances with retailers, PepsiCo ensured widespread availability and visibility of its diversified product portfolio, driving sales and market penetration.
4. Consumer Engagement and Marketing:PepsiCo's marketing efforts focused on communicating the health benefits and nutritional value of its diversified product offerings. Through targeted ad campaigns, sponsorships, and social media, PepsiCo cultivated brand loyalty and connected with consumers on a deeper level.
📊 Quantifiable Impact
Revenue Growth: PepsiCo's revenue surged from $57.8 Billion in 2010 to over $91.5 Billion in 2023.
Market Expansion PepsiCo penetrated new markets and consumer segments, driving market share gains and revenue diversification.
Brand Resilience: PepsiCo's diversified portfolio bolstered its resilience and sustained its competitive edge, mitigating the impact of declining soda sales.
💡 Key Takeaways
Agility and Adaptability PepsiCo's was willing to adapt its GTM strategy in response to evolving consumer trends and competitive pressures .
Innovation and Expansion PepsiCo embraced new product categories and markets to unlock growth opportunities and mitigate risks associated with industry disruptions.
Brand Reinvention PepsiCo stayed relevant and resonated with changing consumer preferences by repositioning itself as a provider of healthier snacks and beverages.
Stay tuned for more Saturday GTM Snapshot series as we explore brands that reimagine industries with new products or new positioning and messaging. hashtag #PepsiCo#GTM#Pivot
Embracing obsession with what you do is far more fulfilling than merely going through the motions. For him, the ultimate reward lies in his customers' genuine love for his product.
Check out the story here:
https://lnkd.in/guSJjydY
I recently replied to John Carbone's repost of Dennis Conrad's Costco Casino article. Shown below.
I firmly believe that guests are more motivated by experience and service than value when it comes the casino industry.
What are your thoughts? Let me know in the comments.
#customerservice#customerexperience#value#casinos
Navigating uncertainty in your career can be challenging, but it’s during these times that true leadership shines. Being the voice of optimism isn’t just about staying positive—it’s about inspiring others to see the potential in every situation.
In moments of doubt, I focus on gratitude. I’m thankful for the incredible opportunities I’ve had, the remarkable people I’ve met, and the connections I’ve made. I’m especially grateful for the lives I’ve impacted, often without even realizing it.
By staying calm, optimistic, and grounded in gratitude, we can turn uncertainty into opportunity. Remember, sometimes an ending is just the beginning of something extraordinary.
#opportunites#optimism#staygrateful
Passionate Convenience Store Industry Veteran who enjoys building the business through Teamwork. Also loves being a Brand Ambassador for his incredible family.
Sometimes, what didn’t work out for you was just life’s way of saying, “Hold my beer, I’ve got something better.” Mic drop and a round of applause! 🍻🎤😆
Have a great week my friends!!!
Are you a brand owner or trade mark attorney?
Building on the insights shared during our recent webinar, we are pleased to present the third edition of our Trade Mark Round Up Report, covering important trade mark cases and thought provoking filing practices from 2024.
Our report has somewhat of a majestic thread running through it, including cases of confusion between ‘Royal’ alcohol beverage brands and royalty in the sports world with 7-time F1 world champion Lewis Hamilton being defeated by a luxury watch brand.
Read the report in full here: https://okt.to/AxgheiAbigail Wise#IntellectualProperty#Trademarks
💡 The day you have all been eagerly awaiting - the next instalment of our Trade Mark Round Up Report, carefully curated by my brilliant colleague, Abigail Wise and contributed to by many of our IP team colleagues.
Click below ⬇ to access the report.
📢 If you missed our Webinar discussion on some of the key cases, you can access it here: https://lnkd.in/e5-Bjy2a.
For any burning trade mark questions, please get in touch with myself, Abbie or any of the IP team!
#trademarks#intellectualproperty
Are you a brand owner or trade mark attorney?
Building on the insights shared during our recent webinar, we are pleased to present the third edition of our Trade Mark Round Up Report, covering important trade mark cases and thought provoking filing practices from 2024.
Our report has somewhat of a majestic thread running through it, including cases of confusion between ‘Royal’ alcohol beverage brands and royalty in the sports world with 7-time F1 world champion Lewis Hamilton being defeated by a luxury watch brand.
Read the report in full here: https://okt.to/AxgheiAbigail Wise#IntellectualProperty#Trademarks
President, Saddleback Cyber Operations Club | CEHv12 | MITRE eCTF | HTB Pentester Role Path | 4 years "x86_64-unknown-none" Rust OSDev | 16-year Linux daily-driver | Discovered/reported clickjacking in mysite.socccd.edu
3moWas certainly a fun time operating the Costco kiosks while it lasted.