Marks and Spencer’s Post

🌟 "Creating Curated Experiences for New Parents" 🌟 Who are the specialty players in the baby space?  buybuy BABY states in the below article, "We are not The Everything Store, our goal is to create specialty, curated experiences, and products. Meanwhile, Kohl's is seizing this opportunity by expanding its Babies"R"Us store-in-store partnership to more locations.  This partnership provides a significant growth opportunity in a large category that has been displaced in recent years and builds on existing assortment while broadening its reach with younger customers. 👶 As consumers face the complexities of retail spending amidst economic shifts, quality remains a top priority when purchasing products for their babies. Retailers are stepping up to meet this demand with thoughtfully curated offerings.     🍼 Read the full article: https://lnkd.in/eGj5n_VP #BabyCare #CuratedExperiences #RetailTrends #BuybuyBaby #Kohls #BabiesRUs #Parenting #NewParents #BigBrands

Motherhood Maternity is getting a fresh start, rebranding as Motherhood with a sleek new logo, new manufacturers for fashion and intimates and a deal to be carried in Kohl's, starting on Thursday.  The entry into Kohl’s, which will carry Motherhood in stores and online, marks the brand’s return to brick-and-mortar retailing after the five-year hiatus that started when Destination Maternity Corp (Motherhood Maternity® and A Pea in the Pod®) sunk into bankruptcy. But the retail revival also serves as the latest example of how Marquee Brands is using marketing savvy and well-situated partners to breathe new life into brands that are already well established in the consumer consciousness. Read more here : https://lnkd.in/eS-sizTt

I've got a bone to pick with a tagline I keep seeing everywhere: More Than A [insert-product-or-service-here]. It says a whole lotta NOTHING. Zilch. Nada. And it’s boringggg. Not to mention it’s a majorly missed opportunity to do something super creative and different. (And if you’ve been here before, you know I’m all about different). And yet I keep seeing this copyline plastered everywhere, from childcare, to cookies, to apparel. It has zero meaning, and tells me absolutely nothing about the value that your product or service ACTUALLY brings to the table. It's lazy, and it's boring. Brands need to do better. I'm doing a deep dive into why "more than a [blank]" needs to get in the bin, and how you can make it 10x better. Swipe to read!

Our latest Baby Registry study pulls the curtain back on Gen-Z moms' evolving preferences. From embracing creativity in registry choices to the rising allure of 4th-trimester or "non-product" gifts, traditional non-essential gear is taking a backseat. Although this may pose a challenge for brands, our ability to reach first-time Moms with contextual placement offers a strategic advantage in capturing her attention and demonstrating relevancy. #parenting #momlife #everydayhealthgroup #consumerinsights

Kohl's and Babies"R"Us: Betting Big on the Baby Boom 👶 🍼 Kohl's is making a savvy play to capture the hearts (and wallets) of young families by opening Babies"R"Us shops in 200 of its locations across the country. Starting this week, these new in-store shops will offer everything from strollers to car seats—way beyond the baby clothing Kohl's traditionally carried. The aim? To give busy parents another reason to stop by their conveniently located suburban stores. But that's not all. #Kohl's is also expanding its assortment with a fresh line of maternity clothes, exclusive baby apparel from big names like #Nike, and an array of home decor and impulse buys. CEO Tom Kingsbury sees this as a " $2 billion-plus sales opportunity" to boost the company's flagging sales, which have dropped nearly 14% over the past five years. Despite a decline in birth rates, the market for premium baby gear is thriving. Parents are willing to splurge on high-end items that promise quality and safety. Kohl's is banking on this trend and offering a hands-on shopping experience that allows customers to test out big-ticket items in person. The Babies"R"Us brand, now under WHP Global's wing, has been given a modern makeover to appeal to millennial parents. The shops ditch the pastels and cartoon characters for sleek, contemporary designs. And Kohl's isn't shying away from the digital age—they're partnering with influencers on Instagram and #TikTok to spread the word. Kohl's is hoping this move will be as successful as their #Sephora partnership, which brought a younger, more diverse crowd into their stores. With a strategic approach and a modern twist, Kohl's is gearing up for success and ready to seize this exciting opportunity. #RetailInnovation #BabyBoom #Kohls #BrandPartnership #RetailTrends #MillennialParents #RetailMarketing #BabyGear #WHPGlobal

Thursday Recap: Empowering Older Adults with Adaptive Apparel on The Rob… Have you ever thought about the intersection of fashion, aging, and empowerment? That's exactly where our latest guest, Ben Graham, stands as he revolutionizes adaptive apparel for the senior community with his company Joe & Bella. In the newest episode of The Robinhood Capitalists, "Empowering Older Adults: Revolutionizing Adaptive Apparel," we dive into an inspiring conversation about the influence of clothing on independence and dignity, particularly for our aging loved ones. Key takeaways from the discussion: - Adaptive Apparel in Action: Joe & Bella isn't just a brand; it's a movement toward inclusivity. Their adaptive clothing caters to the daily challenges faced by older adults and those with physical limitations. - Beyond Fashion: It's a matter of dignity and empowerment. This adaptive clothing line helps to retain personal style while overcoming the obstacles associated …

Thursday Recap: Empowering Older Adults with Adaptive Apparel on The Rob… Have you ever thought about the intersection of fashion, aging, and empowerment? That's exactly where our latest guest, Ben Graham, stands as he revolutionizes adaptive apparel for the senior community with his company Joe & Bella. In the newest episode of The Robinhood Capitalists, "Empowering Older Adults: Revolutionizing Adaptive Apparel," we dive into an inspiring conversation about the influence of clothing on independence and dignity, particularly for our aging loved ones. Key takeaways from the discussion: - Adaptive Apparel in Action: Joe & Bella isn't just a brand; it's a movement toward inclusivity. Their adaptive clothing caters to the daily challenges faced by older adults and those with physical limitations. - Beyond Fashion: It's a matter of dignity and empowerment. This adaptive clothing line helps to retain personal style while overcoming the obstacles associated …

You may have read about our research with the high street retailer, Primark, into disabled people's attitudes to and experiences of adaptive clothing. More than 800 members of our consumer panel of disabled and older people took part in the research, and 62% told us they find it difficult to find clothes they are comfortable and happy in. More than half told us they regularly avoid shopping in clothing stores because they often find it a difficult and challenging experience. It's the first time we've carried out research for a clothing retailer, but there is clearly scope to do much more both to help companies develop products that are accessible to their disabled customers and to inform store design to create a more inclusive shopping experience. These are challenging times for the high street so an investment to attract some of the 16 million disabled people in the UK is one that's worth making. Talk to us about how we can help. #AdaptiveClothing #Accessibility #Retail #FashionRetail #Clothing #StoreDesign #VisualMerchandising https://lnkd.in/eSrJVzHn

Welcome to Disco, Baby Brezza 🐣 Baby Brezza understands the roller coaster of emotions that comes with becoming a parent – love for your new bundle of joy, and fear of all there is to learn about how to best care for your baby. They’re committed to helping busy parents save time and making the first year of life with a new baby a bit easier. 🍼✨ With Baby Brezza’s innovative line of products, parents can save time feeding. From a formula prep machine that makes a warm formula bottle in seconds to a food maker that automatically steams and blends purees, their products make nurturing easier. 100M+ shoppers can now discover Baby Brezza on the post-purchase pages of brands like Nanit, Dreamland Baby Co., Caden Lane, Happiest Baby (the maker of SNOO), ByHeart and so many more.  Learn more: https://lnkd.in/gVnk2Fch #brandpartnerships #growthmarketing #DTC #ecommerce #Shopify

Our Product and Brand insights survey offers great insight into the shifts and what Parents are buying. Brands are losing purpose and need to revisit their "Why". Should make for interesting results at the end of October