Marlene Linzner-Scherf’s Post

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Digital Brand Communications Leader | I help brands create connections that matter by uniting digital strategy with authentic community engagement, driving both measurable growth and real-world impact.

🌈 Beyond the Rainbow: Seeking Substance Over Symbols 🌈 As Pride month unfolds, we witness a surge of rainbow logos and themed merchandise. While visibility is crucial, it's essential to ask: Are these colorful displays backed by real support and inclusion? "Rainbow washing" risks reducing a powerful movement for equality to mere marketing. True ally-ship involves more than just seasonal changes in branding. It means advocating for policies that protect LGBTQI+ rights, fostering an inclusive workplace culture year-round, and supporting LGBTQI+ initiatives and charities not just in June, but consistently. As consumers and professionals, let's demand more than just surface-level support: 1. Transparency: Are companies open about their contributions and policies regarding LGBTQI+ rights? 2. Consistency: Do these companies show continuous support, or is their commitment limited to Pride month? 3. Impact: What tangible actions are companies taking to make a difference in the lives of LGBTQI+ individuals? Let’s celebrate Pride by supporting those who support true change, every day of the year. #PrideMonth #LGBTQRights #CorporateResponsibility #AuthenticAllyship

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Darius McDougle

Chief Marketing Officer ★ Transformative Marketing Leader ★ Innovative Growth Hacker ★ Data-Driven Market Disruptor ★ Published Public Speaker ★ Marketing Mentor & Coach

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Beyond rainbows, are actions substantive and long-lasting? Marlene Linzner-Scherf

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